Social Networking – Create profiles for your business and active users of some of the top Social networking websites such as: FACEBOOK, TWITTER, LINKEDIN, MYSPACE, SQUIDOO , and industry specific social networking sites and create profiles and become active member at those places as well.
Local Search Engine Profiles – Create profiles for your business at the following places GOOGLE MAPS, YAHOO! LOCAL, MSN LOCAL, SUPERPAGES.COM, YELLOWPAGES.COM, YELP, METCHANT CIRCLE , etc. each produces a relevant link pointing back to your website.
Article Marketing – Write helpful article and submit them to online article directories like EZINEARTICLES & GOOGLE KNOL
Online Video Marketing – If you have a video (viral or product related) then publish you video online to build your brand and reputation (and relevant links) from the following places: YOUTUBE, VIMEO, METACAFE, YAHOO! VIDEO, etc.
Link Exchanges – Years ago trading links used to be a good strategy, but today the search engines do not value these links and in fact exchanging links can often lead to penalties from the search engines.