Cambridge SEO Meetup - Local SEO Tips by Nick Stamoulis

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Cambridge SEO Meetup on April 5, 2010, Nick Stamoulis, the President and Found of Boston based SEO company, Brick Marketing presented the following local SEO tips.

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Cambridge SEO Meetup - Local SEO Tips by Nick Stamoulis

  1. 1. Cambridge SEO Meetup Local SEO Tips by Nick Stamoulis April 5, 2010 April 5, 2010
  2. 2. Local SEO Tips Overview <ul><li>Introduction </li></ul><ul><li>Local SEO Tips 1- 5 </li></ul><ul><li>Case Study </li></ul><ul><li>Additional Resources </li></ul><ul><li>Questions </li></ul>Local SEO Tips by Nick Stamoulis April 5, 2010
  3. 3. Local SEO: Tip #1 <ul><li>Get your address, phone number and hours and contact information on each page of your site. </li></ul><ul><ul><li>Good local SEO is about saturation! Make it easy for your local customers to contact you, find your location and do business with you. </li></ul></ul><ul><ul><li>Best practice for local brick and mortar, have your website address on EVERYTHING (receipts, bags, literature). </li></ul></ul>Local SEO Tips by Nick Stamoulis April 5, 2010
  4. 4. Local SEO: Tip #2 <ul><li>Optimize your Website: </li></ul><ul><ul><li>Content: Should be written for your readers, then optimized with keywords that are relevant! </li></ul></ul><ul><ul><li>Keywords: Usually 2-5 keywords per page, should be relevant to your site and fit naturally into your page content. </li></ul></ul><ul><ul><li>Title Tag: Should be descriptive include keywords and a call to action. </li></ul></ul><ul><ul><li>Meta Tag Description: Is the summary of the content on your page in the Search Engines. </li></ul></ul><ul><ul><li>H1 Tag: Page headline which should include keywords. </li></ul></ul><ul><ul><li>URL Structure: Page filename. </li></ul></ul><ul><ul><li>Image Tags: Should contribute to page. </li></ul></ul><ul><ul><li>XML Sitemaps: Allow search engine to index your pages. </li></ul></ul><ul><ul><li>Internal Linking: Tells the search engines what pages are most important. </li></ul></ul><ul><ul><li>External Link Building: external links pointing to your site tells SE’s that other sites trust you. </li></ul></ul>Local SEO Tips by Nick Stamoulis April 5, 2010
  5. 5. Local SEO: Tip #3 <ul><li>3. Get your business listed in as many general and niche local online directories. Here are some free general & local directories: </li></ul>Local SEO Tips by Nick Stamoulis April 5, 2010
  6. 6. Local SEO Tip #4 <ul><li>4. Incorporate your local keywords naturally into everything you do: </li></ul><ul><ul><li>Online press releases </li></ul></ul><ul><ul><li>Local profiles </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Article submission </li></ul></ul><ul><li>Goal is when someone searches for keywords you want to dominate naturally for similar type of keywords. </li></ul>Local SEO Tips by Nick Stamoulis April 5, 2010
  7. 7. Local SEO: Tip #5 <ul><li>Track EVERYTHING you do: </li></ul><ul><ul><li>Add Google Analytics. </li></ul></ul><ul><ul><li>Add a tracking phone number. </li></ul></ul><ul><ul><li>For Brick and Mortar stores, create promotions this will help track where customers are coming from. </li></ul></ul><ul><ul><li>Measurement will allow you to know what is working for your business and allocate more money into the local SEO efforts that are producing results. </li></ul></ul>Local SEO Tips by Nick Stamoulis April 5, 2010
  8. 8. Case Study <ul><li>http://www.painlessbody.com </li></ul>Local SEO Tips by Nick Stamoulis April 5, 2010 Saturation, Saturation, Saturation!!!! Paid Listing Google Local Site Listing
  9. 9. Additional Resources <ul><ul><li>Search Engine Webmaster Guidelines </li></ul></ul><ul><ul><li>Google SEO Starter Guide </li></ul></ul><ul><ul><li>SEO Blog by Nick Stamoulis with daily SEO updates, visit: www.searchengineoptimizationjournal.com </li></ul></ul><ul><ul><li>Brick Marketing Newsletter, visit to sign up by sending an email to: [email_address] </li></ul></ul>Local SEO Tips by Nick Stamoulis April 5, 2010
  10. 10. Questions/Discussion? Local SEO Tips by Nick Stamoulis April 5, 2010

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