Boston and Cambridge SEO Meetup - Content Marketing Tips

Presented by: Nick Stamoulis SEO Content Marketing Recycling Tips by Nick Stamoulis SEO Content Marketing Recycling Tips @NickStamoulis nick@brickmarketing.com 781-350-4365

Types of Content
Content is written to be:
Informational – articles, white papers, media releases, podcasts.
Educational – white papers, articles, webinars, podcasts.
Promotional – press releases, content, flyers, solo emails, contests, videos, podcasts.
Newsworthy – press releases, blog posts.
SEO Content Marketing Recycling Tips: SEO Content Marketing Recycling Tips by Nick Stamoulis @NickStamoulis nick@brickmarketing.com 781-350-4365

Content Recycling Tips SEO Content Marketing Recycling Tips by Nick Stamoulis @NickStamoulis nick@brickmarketing.com 781-350-4365 SEO Content Marketing Recycling Tips:
Brand messaging synergy : Regardless of where the content is, the message should have a brand synergy.
Contact information should be similar: Small businesses should have the same contact information to make it easier for others to make business with you. Larger corporations should have similar contact continuity.
Tie in Brand to Titles and Optimize: Brand cohesiveness is key.
Make sure factual information is correct.

Places to Recycle Your Content SEO Content Marketing Recycling Tips by Nick Stamoulis @NickStamoulis nick@brickmarketing.com 781-350-4365 SEO Content Marketing Recycling Tips: Blog Post Press Release Article Release Solo Email Video Marketing Document Sharing Social Networks

Optimize Your Content Naturally! SEO Content Marketing Recycling Tips by Nick Stamoulis @NickStamoulis nick@brickmarketing.com 781-350-4365 SEO Content Marketing Recycling Tips: Titles Summary Descriptions Linking Contact Information **Don’t FORGET ABOUT YOUR SEO and KEYWORDS you are TARGETING!

B2B Content Recycling Example: Product Launch SEO Content Marketing Recycling Tips by Nick Stamoulis @NickStamoulis nick@brickmarketing.com 781-350-4365 SEO Content Marketing Recycling Tips: Page of Content About Product PR Announcing the Product Blog Post Announcing the Product Promotional Blog Posts on Other Blogs Solo Email to in-house customer list Facebook Promotion Youtube release of product video Tweet about release or blog post Release a whitepaper to industry related sites about the product and how it relates to the industry.

SEO Content Marketing Recycling Tips by Nick Stamoulis @NickStamoulis nick@brickmarketing.com 781-350-4365 SEO Content Marketing Recycling Tips: B2C Content Recycling Example: Launch of Restaurant Page of Content About Launch PR Announcing the Launch Promote via Twitter and Facebook Solo email to customer base Mobile text to in-house customer base

Questions/Discussion? SEO Content Marketing Recycling Tips by Nick Stamoulis @NickStamoulis nick@brickmarketing.com 781-350-4365 SEO Content Marketing Recycling Tips:

Things NOT to do with Your Content:
Don’t over-optimize!
Don’t have different people write things – you want to keep a synergy in your style of writing.
Do not have disjointed facts – The facts on each submission have to tie into each other.
SEO Content Marketing Recycling Tips by Nick Stamoulis @NickStamoulis nick@brickmarketing.com 781-350-4365 SEO Content Marketing Recycling Tips:

Boston and Cambridge SEO Meetup - Content Marketing Tips

by Brick Marketing - SEO and Search Engine Marketing Firm on Apr 11, 2011

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Boston and Cambridge SEO Meetup - Content Marketing Tips — Presentation Transcript