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MAKING OR FAKING GREAT PLACESDesign Guidelines for Smarter Growth
Brick Industry Association BIA
The Brick Industry Association is a non-
profit trade association that represents
manufacturers and distributors of kiln fired,
clay brick.
BIA is the nationally recognized authority
on clay brick construction and represents the
industry in all model building code forums
and national standards committees.
BIA Community Planning Program
BIA’s community planners provide a variety
of services (at no cost) to local government
agencies including assisting with drafting
design guidelines for new development.
As a part of BIA’s outreach, our community
planners provide on-site presentations,
consultations and information on best
practices for including clay brick in zoning
ordinances and design standards.
www.gobrick.com
Logging CM Credits
• planning.org/cm
• Go to your Dashboard
• Select Activities by Provider
• Select Brick Industry Association (BIA) or event #27433
• Select “Design Guidelines for Smarter Growth”
• Approved for 1 CM credit
Contributor
Shannon Armstrong
Shannon has been a Community Planner for BIA
for more than six years. She educates urban
planners and elected officials in the Midwest on
the benefits that clay brick has for communities.
Shannon has more than 13 years experience
working with local government agencies, and she
also speaks at local conferences throughout the
year on topics such as resiliency and
sustainability. Shannon has a masters degree in
Urban Planning and Public Policy specializing in
economic development from the University of
Illinois in Chicago.
Contributor
Aaron Steele, AICP
Aaron Steele has worked in the brick industry
since 2005, first as a Community Planner and
currently as Executive Director of the Heartland
Region. He leads the region’s education and
promotion efforts, including its program of
community planning outreach. Aaron has worked
for and with local governments as a planner since
1997 and has been a member of the American
Institute of Certified Planners since 2002. He
holds a B.S. degree in Community and Regional
Planning and an MBA, both from Iowa State
University, and he serves on the Story County
(Iowa) Planning and Zoning Commission.
Contributors
Ann Stanley, AICP
Ann Stanley, is a planner with over 14 years
experience in the public and private sectors. She
has a multidisciplinary background that includes
historic preservation, hazard planning and public
outreach. She is a consultant to BIA working in
the Washington/Baltimore region and with
communities in New York and New Jersey
recovering from Superstorm Sandy. A member of
the American Institute of Certified Planners since
2003, Ann has held appointments with the Toronto
Heritage Board and the Land Reutilization
Authority for the City of St. Louis. She has a B.A.
in Fine Arts from Indiana University and studied
urban planning at Ball State University.
Making
Or
Faking
Infill from teardowns
undermining the character
of existing single family
neighborhoods in your
community?
Is …
Making or Faking
A new multi-family
development look less like
your community and more
like someplace else?
Does …
Making or Faking
It look like block after block
of the same cluster with
minor variations?
Does …
Making or Faking
The “character” of the
grey field development
in your community defined
by franchise architecture
and parking dominated
commercial strips?
Is …
Making or Faking
Proposals for new retail
have the same off-the-shelf
look as every other new
development?
Do …
Making or Faking
Making or Faking
New Paradigm
Making or Faking
New Paradigm
Making or Faking
Smart
Growth?
Smart Growth
• Mix Land Uses
• Take Advantage of Compact Building Design
• Create a Range of Housing Opportunities and
Choices
• Create Walkable Neighborhoods
• Foster Distinctive, Attractive Communities with
a Strong Sense of Place
• Preserve Open Space, Farmland, Natural Beauty
and Critical Environmental Areas
• Strengthen and Direct Development Towards
Existing Communities
• Provide a Variety of Transportation Choices
• Make Development Decisions Predictable, Fair
and Cost Effective
• Encourage Community and Stakeholder
Collaboration in Development Decisions
The Smart Growth Network
Making or Faking
“A sense of place results when
design and development protect
and incorporate the distinctive character
of a community and its unique context,
whether urban or rural..”
Smart Growth
American Planning Association
Making or Faking
Distinctive character
Sense of place
Making or Faking
Distinctive character?
Sense of place?
PART I
Identify the Regulatory Framework for Character
PART II
Identify the Tools to Implement Character
PART III
Identify the Character Your Community Wants
IdentifyingtheRegulatoryFrameworkforCharacter
PART I
• You can’t legislate aesthetics
• Design guidelines are subjective
and arbitrary
• Administrative review is time
consuming and deters development
Legal Authority
IdentifyingtheRegulatoryFrameworkforCharacter
PART I
“The concept of the public
welfare is broad and inclusive . . .
The values it represents are
spiritual as well as physical;
aesthetic as well as monetary. It is
within the power of the
legislature to determine that the
community should be beautiful as
well as healthy, spacious as well
as clean, well balanced as well as
carefully patrolled.”
Legislating Aesthetics
fsa8b15291http://hdl.loc.gov/loc.pnp/fsa.8b15291
Berman v. Parker (348 U.S. 26; 99 L. ed. 27)
IdentifyingtheRegulatoryFrameworkforCharacter
PART I
“The concept of the public
welfare is broad and inclusive . . .
The values it represents are
spiritual as well as physical;
aesthetic as well as monetary. It is
within the power of the
legislature to determine that the
community should be beautiful as
well as healthy, spacious as well
as clean, well balanced as well as
carefully patrolled.”
Legislating Aesthetics
Berman v. Parker (348 U.S. 26; 99 L. ed. 27)
http://lcweb2.loc.gov/service/pnp/ppmsca/31700/31775v.jpg
IdentifyingtheRegulatoryFrameworkforCharacter
PART I
“We emphasize what is not in
dispute … This court has
recognized in a number of
settings, that states and cities may
enact land use regulations or
controls to enhance the quality of
life by preserving the character
and the desirable features of a
city …”
Penn Central Transportation Co v City of New
York, 438 U.S. 104 (1978)
Legislating Aesthetics
cph3c13343http://hdl.loc.gov/loc.pnp/cph.3c13343
IdentifyingtheRegulatoryFrameworkforCharacter
PART I
Legislating Aesthetics
GrandCentralAirRightsBuilding,proposaldrawing,ca.1969/unidentified
photographer.MarcelBreuerpapers,ArchivesofAmericanArt,Smithsonian
Institution.
“We emphasize what is not in
dispute … This court has
recognized in a number of
settings, that states and cities may
enact land use regulations or
controls to enhance the quality of
life by preserving the character
and the desirable features of a
city …”
Penn Central Transportation Co v City of New
York, 438 U.S. 104 (1978)
IdentifyingtheRegulatoryFrameworkforCharacter
PART I
“Attractive surroundings always
give a greater consciousness of
the better things in a community
and … through that very
attractiveness increase the
comfort and welfare of the
people.”
Kansas City v Liebi, 252 S.W. 404 (1923
Legislating Aesthetics
http://www.ralonghistoricalsociety.org/newslets/scartpt.htm
IdentifyingtheRegulatoryFrameworkforCharacter
PART I
“It defies common sense to
require the Planning Board to
consider building design in a
vacuum. Building design can
only be evaluated effectively in
the context of the environment in
which the buildings will
ultimately exist.” (Duerksen
1991)
Coscan Washington v. The Maryland National Capital Park
and Planning Commission, 590 A. 2d 602 (1991)
Legislating Aesthetics
IdentifyingtheRegulatoryFrameworkforCharacter
PART I
Legislating Aesthetics
IdentifyingtheRegulatoryFrameworkforCharacter
PART I
• Comprehensive Plan
• Strategic Plan
• Master Plan
• District Plan
• Neighborhood Plan
Planning Framework
IdentifyingtheRegulatoryFrameworkforCharacter
PART I
Consistency
Planning Framework
Advisory
Binding
IdentifyingtheRegulatoryFrameworkforCharacter
PART I
• Dillon’s Rule
• Home Rule
Planning Framework
http://www.brookings.edu/es/urban/publications/dillonsrule.pdfpp.18
IdentifyingtheRegulatoryFrameworkforCharacter
PART I
“… the corporate authorities in
each municipality have the
following powers: …(12) to
establish local standards solely
for the review of the exterior
design of buildings and
structures, …”
(65 ILCS 5/) Illinois Municipal Code. (65 ILCS 5/Art. 11 Div. 13
heading) DIVISION 13. ZONING
Planning Framework
IdentifyingtheRegulatoryFrameworkforCharacter
PART I
ZONING
• Euclidian
• Performance
• Incentive
• Form Based
Planning Framework
IdentifyingtheRegulatoryFrameworkforCharacter
PART I
• Hybrid
Planning Framework
How do design
guidelines fit
in?
PART II
Identify the Tools to Implement Character
IdentifyingtheToolstoImplementCharacter
PART II
Standards Guidelines
Planning Tools
IdentifyingtheToolstoImplementCharacter
PART II
Standards Guidelines
Planning Tools
• Text based
• Prescriptive
• Easier to implement
• Illustrated with pictures and
drawings
• Descriptive
• Requires trained staff and
knowledgeable review board
IdentifyingtheToolstoImplementCharacter
PART II
Planning Tools
• Standards
• Guidelines
• Both
IdentifyingtheToolstoImplementCharacter
PART II
• Keep it consistent
• Who are the end users
• Define review process
• Well illustrated
• Educate
Planning Tools
PART III
Identify the Character Your Community Wants
IdentifyingtheCharacterYourCommunityWants
PART III
IdentifyingtheCharacterYourCommunityWants
PART III
IdentifyingtheCharacterYourCommunityWants
PART III
IdentifyingtheCharacterYourCommunityWants
PART III
• Public Engagement
• Define Terminology
• Identify Boundaries
• Identify the Intent
• Assess Character
• Scenario Analysis
• Develop Guidelines
Developing Design Guidelines for Character
IdentifyingtheCharacterYourCommunityWants
PART III
• Solicit input
• Create a vision
• Receive feedback
• Connect citizens
• Educate the public
• Provide information
Public Engagement
IdentifyingtheCharacterYourCommunityWants
PART III
• Visual preference survey
• Social media
• Workshop or Charrette
Public Engagement
IdentifyingtheCharacterYourCommunityWants
PART III
• Compatible
• Eye of the beholder
• Character
Define Terminology
IdentifyingtheCharacterYourCommunityWants
PART III
Compatible ≠ the same as
Define Terminology
IdentifyingtheCharacterYourCommunityWants
PART III
Define Terminology
Compatible
IdentifyingtheCharacterYourCommunityWants
PART III
Define Terminology
“Able to exist or occur together
without conflict”
IdentifyingtheCharacterYourCommunityWants
PART III
Define Terminology
“The distinctive nature of something”Character
IdentifyingtheCharacterYourCommunityWants
PART III
• Roads
• Sidewalks
• Buildings
• Open space
Define Terminology
IdentifyingtheCharacterYourCommunityWants
PART III
Define Terminology
IdentifyingtheCharacterYourCommunityWants
PART III
Large Small
Identify Boundaries
IdentifyingtheCharacterYourCommunityWants
PART III
Urban Suburban
Identify Boundaries
Background
• Demographics
• Existing uses
• Development history
• Long range plan
IdentifyingtheCharacterYourCommunityWants
PART III
• Preserve existing character
• Describe a future character
• Expansion or modification
Identify Intent
IdentifyingtheCharacterYourCommunityWants
PART III
• Preserve existing character
• Describe a future character
• Expansion or modification
Identify Intent
IdentifyingtheCharacterYourCommunityWants
PART III
Urban Infill Suburban Infill
Identify Intent
IdentifyingtheCharacterYourCommunityWants
PART III
Suburban Infill
Identify Intent
• Preserve existing character
• Describe a future character
IdentifyingtheCharacterYourCommunityWants
PART III
Greyfield Redevelopment
Identify Intent
• Describe a future character
IdentifyingtheCharacterYourCommunityWants
PART III
Identify Intent
IdentifyingtheCharacterYourCommunityWants
PART III
• Teardown
• Infill
• Redevelopment
• Disaster recovery
Identify Intent
IdentifyingtheCharacterYourCommunityWants
PART III
• Context
• Framework
• Buildings
• Architecture
Assess Character
IdentifyingtheCharacterYourCommunityWants
PART III
Assess Character
• Walk the area
IdentifyingtheCharacterYourCommunityWants
PART III
Comparison Study
• Context
• Framework
• Built Form
• Architectural style
Assess Character
IdentifyingtheCharacterYourCommunityWants
PART III
• Context
• Location
• Use
Assess Character
IdentifyingtheCharacterYourCommunityWants
PART III
• Context
• Framework
• Built Form
• Structure
Assess Character
IdentifyingtheCharacterYourCommunityWants
PART III
• Context
• Framework
• Built Form
• Building Bulk
• Building Mass
• Building Scale
Assess Character
IdentifyingtheCharacterYourCommunityWants
PART III
• Context
• Framework
• Built Form
• Architecture
• Style or Vernacular
• Articulation
• Materials
Assess Character
IdentifyingtheCharacterYourCommunityWants
PART III
• Zoning Ordinance
• Subdivision Ordinance
Assess Character
IdentifyingtheCharacterYourCommunityWants
PART III
Assess Character
IdentifyingtheCharacterYourCommunityWants
PART III
Assess Character
IdentifyingtheCharacterYourCommunityWants
PART III
The character
your community wants
Assess Character
IdentifyingtheCharacterYourCommunityWants
PART III
Scenario analysis
IdentifyingtheCharacterYourCommunityWants
PART III
Scenario analysis
IdentifyingtheCharacterYourCommunityWants
PART III
Scenario analysis
IdentifyingtheCharacterYourCommunityWants
PART III
Preserve Existing Character:
• Maintain framework
• Maintain built form
• Preserve architectural
diversity
• Maintain traditional materials
Scenario analysis
IdentifyingtheCharacterYourCommunityWants
PART III
Prescribe Future Character:
• Identify new framework
• Identify a new built form
• Preserve architectural
diversity
• Identify traditional building
materials
Scenario analysis
IdentifyingtheCharacterYourCommunityWants
PART III
Scenario analysis
IdentifyingtheCharacterYourCommunityWants
PART III
Scenario analysis
Modify Character:
• Maintain framework
• Modify built form
• Preserve architectural
diversity
• Use traditional building
materials
IdentifyingtheCharacterYourCommunityWants
PART III
Multi Family Townhouse Infill
Scenario analysis
IdentifyingtheCharacterYourCommunityWants
PART III
Urban Suburban
Scenario analysis
IdentifyingtheCharacterYourCommunityWants
PART III
Urban Suburban
Scenario analysis
IdentifyingtheCharacterYourCommunityWants
PART III
Urban
Scenario analysis
IdentifyingtheCharacterYourCommunityWants
PART III
Suburban Diversity
Scenario analysis
IdentifyingtheCharacterYourCommunityWants
PART III
Suburban
Scenario analysis
IdentifyingtheCharacterYourCommunityWants
PART III
Scenario analysis
Suburban
IdentifyingtheCharacterYourCommunityWants
PART III
Scenario analysis
Preserve Existing Character
• Match bulk and scale
• Match architectural
diversity
IdentifyingtheCharacterYourCommunityWants
PART III
Scenario analysis
Preserve Existing Character
• Match bulk and scale
• Match architectural
diversity
• Match materials
IdentifyingtheCharacterYourCommunityWants
PART III
Scenario analysis
Prescribe Future Character:
• Identify context
• Identify a built form
• Identify traditional
building materials
IdentifyingtheCharacterYourCommunityWants
PART III
Greyfield
• Prescribe a future character
Scenario analysis
IdentifyingtheCharacterYourCommunityWants
PART III
Scenario analysis
IdentifyingtheCharacterYourCommunityWants
PART III
Scenario analysis
IdentifyingtheCharacterYourCommunityWants
PART III
Scenario analysis
• Image Carmel Indiana
http://www.smartgrowthamerica.org/2012/09/19/smart-growth-stories-local-planning-for-global-
competitiveness-in-carmel-in/
IdentifyingtheCharacterYourCommunityWants
PART III
Scenario analysis
Prescribe Future Character:
• Identify context
IdentifyingtheCharacterYourCommunityWants
PART III
Scenario analysis
Prescribe Future Character:
• Identify context
• Identify a built form
IdentifyingtheCharacterYourCommunityWants
PART III
Scenario analysis
Prescribe Future Character:
• Identify context
• Identify a built form
• Identify traditional
building materials
IdentifyingtheCharacterYourCommunityWants
PART III
Before After
Scenario analysis
IdentifyingtheCharacterYourCommunityWants
PART III
Develop Guidelines
IdentifyingtheCharacterYourCommunityWants
PART III
Develop Guidelines
IdentifyingtheCharacterYourCommunityWants
PART III
Develop Guidelines
Comprehensive Plan
Zoning Ordinance
Standards and Guidelines
Engaged Community
Character Inventory
Scenario Analysis






IdentifyingtheCharacterYourCommunityWants
PART III
Develop Guidelines
• Prioritize Character
IdentifyingtheCharacterYourCommunityWants
PART III
Develop Guidelines
• Prioritize Character
• Test Guidelines
IdentifyingtheCharacterYourCommunityWants
PART III
Develop Guidelines
• Prioritize Character
• Test Guidelines
• Instructions
References
• Adams, Bill (April 16, 2013) “10 Rules for Smarter Smart Growth.” Retrieved on: April 10, 2014 from
www.sandiego.urbdezine.com/2013/04/16/10-rules-for-smarter-smart-growth/
• American Planning Association (April 14, 2012) “Policy Guide on Smart Growth.” Retrieved on: April 2,
2014 from www.planning.org/policy/guides/adopted/smartgrowth.htm
• Borys, Hazel and Talen, Emily (May 16, 2013) “Ways to Fail at Form-Based Codes 04: Don’t Capture the
Character”. Retrieved on: April 25, 2014 from, www.placemakers.com/2013/05/16/ways-to-fail-at-form-
based-codes-04/
• Bruno, Martin, FAICP. (2006) “Creating a Long-Lasting Community One Brick at a Time.” Retrieved on:
April, 10, 2014 from www.planning.org/practicingplanner/2006/win/supertopicfeature1.htm
• Chang, Nicholas (September 19, 2012) “Local Planning for Global Competitiveness in Carmel, IN”
Retrieved on June 2, 2014 from http://www.smartgrowthamerica.org/2012/09/19/smart-growth-stories-
local-planning-for-global-competitiveness-in-carmel-in/
• Duerksen, Christopher J. Esq. (Nov.-Dec. 1992) “Zoning for Aesthetics.” Planning Commissioners Journal
7, pp. 9-11
References
• Goers, Randy. (August, 29, 2012) “InVision Tampa, People, Place, Progress; Central City Master Plan” Retrieved on June 2,
2012 from
http://search.ncat.org/texis/search/?dropXSL=&pr=SGN2010&prox=page&rorder=500&rprox=500&rdfreq=500&rwfreq=500
&rlead=500&sufs=0&query=street+transformation&x=-1027&y=-70
• Gough, Megan Zimmerman, Puentes, Robert, Richardson, Jesse J..Jr. (January 2003) “Is Home Rule The Answer? Clarifying
The Influence Of Dillon's Rule On Growth Management.” Retrieved on April 26, 2014 from:
/www.brookings.edu/research/reports/2003/01/01metropolitanpolicy-richardson
• Hammel, Douglas, AICP. (March 2011) “Practice Design Guidelines.” Zoning Practice, American Planning Association 3
• Illinois General Assembly. (May 11, 2013) (65 ILCS 5/11-13-1) (from Ch. 24, par. 11-13-1) Retrieved on June 16, 2014 from:
http://www.ilga.gov/legislation/ilcs/fulltext.asp?DocName=006500050K11-13-1
• Smart Growth Network “Smart Growth Principles.” Retrieved on: April 2, 2014 from, www.smartgrowth.org/network.php
BIA Publications:
• Brick Industry Association. “Masonry Ordinance Case Study, Fall Church, Virginia.”
www.gobrick.com/Portals/25/docs/Urban%20Planning/VA_FallsChurch_CaseStudy.pdf
• Brick Industry Association. “Masonry Ordinance Case Study, Carmel, Indiana.”
www.gobrick.com/Portals/25/docs/Urban%20Planning/IN_Carmel_CaseStudy.pdf
BIA Professional Outreach
BIA offers a variety of services to engineers,
architects, builders, planners and consumers
including national awards competitions,
educational seminars and numerous other
programs.
Provides educational services and seminars to:
 Engineers,
 Architects,
 Planners
Publications include:
 Builder Notes
 Tech Notes
 Brick in Architecture

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