The World’s First Enhanced Click Marketplace December 2008 blog.reply.com © Reply! Inc.

Reply! Overview Debi Coleman, former Apple CFO, Chair of Audit Committee @ Reply! & Applied Materials (AMAT), board member Peter Sealey, former CMO Coca Cola (Peter Sealey), advisor Sean Fox Chief Operating Officer Payam Zamani Co-founder, Chairman and CEO Co-founded Autoweb Sam Veazey Chief Financial Officer Brian Bowman Chief Marketing Officer (ABTL) (NEOF) (MOVE) (YHOO) (IACI) Mission: To make Internet marketing simple and profitable Management Team:

Debi Coleman, former Apple CFO, Chair of Audit Committee @ Reply! & Applied Materials (AMAT), board member

Peter Sealey, former CMO Coca Cola (Peter Sealey), advisor

Mission: To make Internet marketing simple and profitable

Management Team:

Recent Company Awards San Francisco Business Times Top 100 Private Companies in San Francisco Deloitte & Touche’s Silicon Valley Technology Fast 50 Award Inc. Magazine’s 5000 Fastest Growing Private Companies

San Francisco Business Times Top 100 Private Companies in San Francisco

Deloitte & Touche’s Silicon Valley Technology Fast 50 Award

Inc. Magazine’s 5000 Fastest Growing Private Companies

Click Marketplace Overview Internet Marketing Made Simple and Profitable Control: Validates consumer intent and location Profitability: Reduces cost and complexity in acquiring local, online consumers Simplicity: Easy access to city-level, category-specific clicks Quality: Validates Consumer intent & eliminates fraud

Internet Marketing Made Simple and Profitable

Control: Validates consumer intent and location

Profitability: Reduces cost and complexity in acquiring local, online consumers

Simplicity: Easy access to city-level, category-specific clicks

Quality: Validates Consumer intent & eliminates fraud

How To Create An Enhanced Click Click Marketplace Consumer Acquisition Consumer Clicks On An Online Ad Completes Form, Confirms Intent For Product or Service, Provides Geography (State, County, DMA, City, etc.) Click Instantly Directed to The Highest Bidder’s Website Reply! Determines Click Recipient By A Real-Time, Online Auction

Real Estate Enhanced Click Example Consumer Clicks On “ Home Listings” Link Enhanced Click Sold & Landing Page Pre-Populate d 2nd Click, Confirms Intent & Location

Automotive Enhanced Click Example Consumer Clicks On Chevy Quote Link 2nd Click, Confirms Intent & Location Enhanced Click Sold & Landing Page Pre-Populate d

Buyer Controls - Start, Stop, Adjust Anytime Geography Buy targeted clicks (down to City level) Easily change coverage daily Types of Click Real Estate: Buy or sell a home Automotive: Make / Model Additional Click Types Launching Dec ‘08 Pricing/Budget Change Cost-per-click bid or budget anytime Set daily, weekly or monthly budget caps Landing Pages Direct clicks to any URL for any campaign Click contains information to pre-populate web page

Geography

Buy targeted clicks (down to City level)

Easily change coverage daily

Types of Click

Real Estate: Buy or sell a home

Automotive: Make / Model

Additional Click Types Launching Dec ‘08

Pricing/Budget

Change Cost-per-click bid or budget anytime

Set daily, weekly or monthly budget caps

Landing Pages

Direct clicks to any URL for any campaign

Click contains information to pre-populate web page

Seller Controls- Start, Stop, Adjust Anytime Maximize Revenue Earn premium for locally, targeted traffic Easily sell unmonetizable clicks Align click acquisition with market demand Access to a large network of click buyers Geography – easy to pass into marketplace Pricing - Earn more for Local traffic (USA, State, DMA, City) Easy Integration Quickly redirect clicks to Reply!’s auction Pass Information to pre-populate buyer’s web page

Maximize Revenue

Earn premium for locally, targeted traffic

Easily sell unmonetizable clicks

Align click acquisition with market demand

Access to a large network of click buyers

Geography – easy to pass into marketplace

Pricing - Earn more for Local traffic (USA, State, DMA, City)

Easy Integration

Quickly redirect clicks to Reply!’s auction

Pass Information to pre-populate buyer’s web page

Screen Shots

Screen Shot: Home Page

Screen Shot: Dashboard

Screen Shot: Geography Selection

For More Information Visit www.Reply.com