Social Media for Small Businesses

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  • Social Media for Small Businesses

    1. 1. SOCIAL MEDIAfor Small - Medium Sized Businesses presented by Brian Yerkes of Brian Joseph Studios April 27th 2011
    2. 2. Thank you.
    3. 3. Why Me?
    4. 4. Why Me?
    5. 5. Why Me?
    6. 6. Why Me?• Brian Joseph Studios
    7. 7. Why Me?• Brian Joseph Studios• BrianYerkes.com
    8. 8. Why Me?• Brian Joseph Studios• BrianYerkes.com• 239tweets.com
    9. 9. Why Me?• Brian Joseph Studios• BrianYerkes.com• 239tweets.com• VisitFortMyersBeach.co
    10. 10. Notme.
    11. 11. I am a...
    12. 12. I am a...Social Media Professional
    13. 13. It’s part of my job.
    14. 14. It’s part of my job.To make clients successful from online activity.
    15. 15. Deodorant Test
    16. 16. 4 main aspects.
    17. 17. 4 main aspects.1Why
    18. 18. 4 main aspects.12Why How
    19. 19. 4 main aspects.12 3Why How Tools
    20. 20. 4 main aspects.12 34Why How Tools Tips
    21. 21. Let’s get started!
    22. 22. 1
    23. 23. The“ ”
    24. 24. The“Why”
    25. 25. { Its a fundamental shift in the way we communicate. {
    26. 26. Newspaper & Magazine ads are a
    27. 27. Newspaper & Magazine ads are aThe Internet is a dialogue.
    28. 28. Today’s children are....
    29. 29. Today’s children are....
    30. 30. Today’s children are....Digital Natives
    31. 31. Stillnotme.
    32. 32. The Real “Why” }
    33. 33. The Real “Why” }• In customers’ minds
    34. 34. The Real “Why” }• In customers’ minds• Spread the word
    35. 35. The Real “Why” }• In customers’ minds• Spread the word• Loyalty
    36. 36. The Real “Why” }• In customers’ minds• Spread the word• Loyalty• Less expensive to keep existing clients
    37. 37. 2
    38. 38. The“ ”
    39. 39. The“How”
    40. 40. “How” is also...“ ”
    41. 41. “How” is also...“ Strategy ”
    42. 42. { Listening {
    43. 43. { Listening { Here’s an example....
    44. 44. How do I listen? }
    45. 45. How do I listen? }• Search Twitter/RSS Feed
    46. 46. How do I listen? }• Search Twitter/RSS Feed• Be active / eyes open
    47. 47. How do I listen? }• Search Twitter/RSS Feed• Be active / eyes open• Follow
    48. 48. How do I listen? }• Search Twitter/RSS Feed• Be active / eyes open• Follow• Local? #swfl, wefollow.com
    49. 49. { Be Valuable {
    50. 50. { Be Valuable { Here’s an example....
    51. 51. What is valuable? }
    52. 52. What is valuable? }• Advice
    53. 53. What is valuable? }• Advice• Free stuff
    54. 54. What is valuable? }• Advice• Free stuff• Discount codes / coupons
    55. 55. What is valuable? }• Advice• Free stuff• Discount codes / coupons• Exclusive news
    56. 56. More “How To” examples...
    57. 57. Email Addressesharryhill@bbc.co.ukhilary@ebizstaff.comjohnsmith@gmail.comjohnthorpe@microsoft.comkellystevens@gmail.comkirstendavies@hotmail.com........
    58. 58. Email Addressesharryhill@bbc.co.ukhilary@ebizstaff.comjohnsmith@gmail.comjohnthorpe@microsoft.comkellystevens@gmail.comkirstendavies@hotmail.com........
    59. 59. Email Addressesharryhill@bbc.co.ukhilary@ebizstaff.comjohnsmith@gmail.comjohnthorpe@microsoft.comkellystevens@gmail.comkirstendavies@hotmail.com........
    60. 60. Email Addressesharryhill@bbc.co.ukhilary@ebizstaff.comjohnsmith@gmail.comjohnthorpe@microsoft.comkellystevens@gmail.comkirstendavies@hotmail.com........
    61. 61. Email Addressesharryhill@bbc.co.ukhilary@ebizstaff.comjohnsmith@gmail.comjohnthorpe@microsoft.comkellystevens@gmail.comkirstendavies@hotmail.com........ One fan wins a $50 gift card when we get to 200 likes!
    62. 62. 200LIKES
    63. 63. 200LIKESw i t h i n48 hours
    64. 64. Instant Facebook network created for
    65. 65. Instant Facebook network created for
    66. 66. It starts with your
    67. 67. It starts with yourWebsite!
    68. 68. and your...
    69. 69. and your...email contacts , and business cards
    70. 70. You must be using a...
    71. 71. You must be using a...Contact Management System
    72. 72. To summarize the “How”...
    73. 73. To summarize the “How”... Be Valuable.
    74. 74. To summarize the “How”... Be Valuable.Why should I connect with you?
    75. 75. 3
    76. 76. The“ ”
    77. 77. The“ Tools”
    78. 78. Check your username at...{ {
    79. 79. Check your username at...{ namechk.com{
    80. 80. { {
    81. 81. Auto-post blog updates to FB & Twitter... { {
    82. 82. Auto-post blog updates to FB & Twitter... { Dlvr.it {
    83. 83. Schedule updates with...
    84. 84. Schedule updates with...
    85. 85. TweetdeckOn your phone, desktop, & browser
    86. 86. Organize photos at...
    87. 87. Organize photos at...
    88. 88. Website statistics with...
    89. 89. Website statistics with...
    90. 90. Regularly visit...
    91. 91. Regularly visit...
    92. 92. 4
    93. 93. “ ”
    94. 94. “ Tips ”
    95. 95. Don’t:
    96. 96. Don’t: Just post when you have time or think about it.
    97. 97. Don’t: Just post when you have time or think about it.Do:
    98. 98. Don’t: Just post when you have time or think about it.Do: Take advantage of Fridays and weekends if promoting entertainment. Schedule posts!*
    99. 99. Don’t: Just post when you have time or think about it.Do: Take advantage of Fridays and weekends if promoting entertainment. Schedule posts!**remember we mentioned the tool “Sendible”?
    100. 100. Don’t:
    101. 101. Don’t: Be active for 1 week & give up because you don’t see results.*
    102. 102. Don’t: Be active for 1 week & give up because you don’t see results.**social media is not your weight loss plan!
    103. 103. Don’t: Be active for 1 week & give up because you don’t see results.*Do:*social media is not your weight loss plan!
    104. 104. Don’t: Be active for 1 week & give up because you don’t see results.*Do: Post/Update regularly...never forget that it’s about consistently providing value.*social media is not your weight loss plan!
    105. 105. Do:
    106. 106. Do: Track Your Results!
    107. 107. Do: Track Your Results!• Track incoming traffic from links* (remember Google Analytics?)• Number of people subscribed to RSS feeds• Number of people in social media groups, fan pages, etc• Trackbacks or linkbacks to posts• Conversation tracking tools like Twitter Search• Comments on blog posts• Increased sales and general inquiries
    108. 108. Do:
    109. 109. Do: Use a Business Page
    110. 110. Do: Use a Business PageMany people accidentally set up apersonal profile page for their business.New Facebook Tool:Convert personal page to business page.
    111. 111. Do:
    112. 112. Do: Keep it short
    113. 113. Do: Keep it shortShort updates receive a muchhigher level of engagement.
    114. 114. To summarize...
    115. 115. Value
    116. 116. THE RIGHTToolsMAKE IT EASIER
    117. 117. Be creative.
    118. 118. Be valuable.
    119. 119. { All links {
    120. 120. { All links {

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