Can it be done?
Building a Successful Business Around Open
Licensed Software and Content
Presenters:
Brian Whitmer, co-fou...
A little about us.
About Instructure
Cool Facts:
- Founded in 2008 by Brian
Whitmer and Devlin Daley
- 500+ college, university and
K-12 cust...
About Us
• Brian Whitmer
– Co-founded Instructure
– Wrote lots of Canvas
code
– Started Canvas open
source and the
communi...
Our frame of reference.
What do we mean by open?
• Openly licensed IP
– Software*
• uPortal, Sakai, Kuali, Moodle, Dspace, Canvas, others mostly i...
Key Concepts
Community

Sustainability
Production vs. adoption
Typical Business
Opportunities
Software
• Expertise
• Development
• Support
• Hosting
• Value-added UX, delivery
models
• ...
Lessons Learned
You get to define success.
Get involved. Play nice.
Ask a high enough price.
Reinvest in the community.
Sales and marketing matter.
Timing is important.
Funding strategy matters.
Advice for the community
• Identify collaborative strategic partners
• Pick fewer of them
• Encourage them to participate ...
Open Ed 2013 presentation
Upcoming SlideShare
Loading in …5
×

Open Ed 2013 presentation

352 views
274 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
352
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Brian
  • Mike
  • Mike
  • Brian
  • Brian
  • Mike
  • Brian
  • Open Ed 2013 presentation

    1. 1. Can it be done? Building a Successful Business Around Open Licensed Software and Content Presenters: Brian Whitmer, co-founder and Chief Learning Officer, Instructure Mike Zackrison, Sr. Director, Partnerships, Instructure
    2. 2. A little about us.
    3. 3. About Instructure Cool Facts: - Founded in 2008 by Brian Whitmer and Devlin Daley - 500+ college, university and K-12 customers - 8+ million students & teachers - 250+ employees - Canvas is open source www.instructure.com www.canvas.net
    4. 4. About Us • Brian Whitmer – Co-founded Instructure – Wrote lots of Canvas code – Started Canvas open source and the community • Mike Zackrison – Commercialized uPortal through Luminis product line – Former executive at Unicon and rSmart supporting uPortal, Sakai, and Kuali solutions – Former lead product manager Kuali Student – Partnered with lots of open companies
    5. 5. Our frame of reference.
    6. 6. What do we mean by open? • Openly licensed IP – Software* • uPortal, Sakai, Kuali, Moodle, Dspace, Canvas, others mostly in HE – Content • Creative Commons • OER • Examples abound at this conference  *Most of our experience is on the software side
    7. 7. Key Concepts Community Sustainability Production vs. adoption
    8. 8. Typical Business Opportunities Software • Expertise • Development • Support • Hosting • Value-added UX, delivery models • Solution integration Content • Expertise • Development • Support • Curation • Assembly / mixing • Discoverability / distribution • Solution integration • Augmentation
    9. 9. Lessons Learned
    10. 10. You get to define success.
    11. 11. Get involved. Play nice.
    12. 12. Ask a high enough price.
    13. 13. Reinvest in the community.
    14. 14. Sales and marketing matter.
    15. 15. Timing is important.
    16. 16. Funding strategy matters.
    17. 17. Advice for the community • Identify collaborative strategic partners • Pick fewer of them • Encourage them to participate in development process • Support them with your dollars

    ×