Customer behavior is undergoing a dramatic shift due to mobile technology. The phone is often the last thing people check at night and the first thing they check in the morning. It's not a stretch to believe that a nomadic Masai warrior roaming the plains of Africa today and armed with a smart phone has more access to information than a US President did just 15 years ago.
These evolving realities are placing pressure on marketers to evolve their marketing and customer engagement strategies.
Join us as we explore immediate and long term mobile trends, the critical role of analytics in sensing and responding to customers, and the important questions senior marketers should be asking now.
- Consider the ways that customer behaviors are changing due to mobile technologies.
- Know the most important questions to ask in developing a mobile strategy that integrates into a cohesive overall marketing plan.
- Understand the important role that analytics plays in planning and executing an integrated marketing plan that includes mobile.
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