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Social Media Roadshow

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    • 1. Technology and Marketing Social Media Roadshow
    • 2. Technology and Marketing Social Media RoadshowPart 1. Websites You Want to KnowUseful and mostly FREE websites thatAll Realtors should know and use.Part 2. Cool Tools You Should UseOnline and offline services that provideFREE or low cost alternatives.Part 3. FREEWARE is a Good ThingFREE software you can use instead ofpaying for commercial products.Part 4. Its All About Being MobileClients want answers quick. How tobring your business with you.Part 5. Become a Social ButterflyDeveloping a Social Networking
    • 3. Technology and Marketing Social Media RoadshowPart 1. Websites You Want to KnowUseful and mostly FREE websites thatAll Realtors should know and use. "Word of mouth is not aPart 2. Cool Tools You Should Use project or a viral marketingOnline and offline services that provide ploy. The mouths are alreadyFREE or low cost alternatives. moving; you just need toPart 3. FREEWARE is a Good Thing decide if you want to be aFREE software you can use instead of part of the conversation."paying for commercial products.Part 4. Its All About Being Mobile Scott Stratten, AuthorClients want answers quick. How to UnMARKETING: Stop Marketing.bring your business with you. Start Engaging.Part 5. Become a Social ButterflyDeveloping a Social Networking
    • 4. Part 1. Websites You Want to Know You can find nearly anything online.Switchboard Houston Factswww.switchboard.com www.houstonfacts.orgDNC Sentry Credit Repairwww.dncsentry.com www.mix6.com/creditAnywho Harris County Taxwww.anywho.com www.hctax.netTSARP White Fencewww.maps.tsarp.org/tsarp www.whitefence.comHCPHES SearchWarpwww.hcphes.org/eph www.searchwarp.com
    • 5. Part 1. Websites You Want to Know You can find nearly anything online.Labor Stats CoStarwww.bls.gov www.costar.comGoogle Rankings Wayfaringwww.googlerankings.com www.wayfaring.comTxLS SiteExplorerwww.txls.com www.opensiteexplorer.comCommgate Website Graderwww.commgate.com www.websitegrader.comLoopNet Backlink Watchwww.loopnet.com www.backlinkwatch.com
    • 6. Part 1. Websites You Want to Know You can find nearly anything online.HAIF Zillowwww.bit.ly/11JdQj www.zillow.comBing Truliawww.bing.com www.trulia.comDigg Backpagewww.digg.com houston.backpage.comCraigslist Geebowww.craigslist.org www.geebo.comOodle Vastwww.oodle.com www.vast.com
    • 7. Part 1. Websites You Want to Know You can find nearly anything online.vFlyer Yahoo REwww.vflyer.com realestate.yahoo.comPostlets AOL REwww.postlets.com realestate.aol.comFrontDoor MSN REwww.frontdoor.com realestate.msn.comHotPads Email Extractorwww.hotpads.com www.bit.ly/KyUpdKWLS Goo.glkwls.kw.com www.goo.gl
    • 8. Part 2. Cool Tools You Should Use Online and Offline ResourcesMaxEmail Grasshopperwww.maxemail.com www.grasshopper.comGoogle Voice Wordpresswww.google.com/voice www.wordpress.comArch Telecom Bloggerwww.archtelecom.com www.blogger.comMailchimp Mintwww.mailchimp.com www.mint.comIContact Google Appswww.icontact.com www.google.com/apps
    • 9. Part 2. Cool Tools You Should Use Online and Offline Resources99 Designs Highrisewww.99designs.com www.highrisehq.comDesign Outpost Luluwww.designoutpost.com www.lulu.comMozy Dropboxwww.mozy.com www.dropbox.comSugarsync Box.netwww.sugarsync.com www.box.netJott Issuuwww.jott.com www.issuu.com
    • 10. Part 2. Cool Tools You Should Use Online and Offline ResourcesGotPrint Pixlrwww.gotprint.com www.pixlr.com/editorFreshbooks Zip Code Finderwww.freshbooks.com maps.huge.info/zip.htmShopify Kanubeewww.shopify.com www.kanubee.comGoogle Analytics Houselogicwww.google.com/analytics members.houselogic.comRemember the Milk Kaywawww.rememberthemilk.com qrcode.kaywa.com
    • 11. Part 3. FREEWARE is a Good Thing Free alternatives in Expensive SoftwarePicasa Chromepicasa.google.com www.google.com/chromeIrfanview Firefoxwww.irfanview.com www.firefox.comCalibre Hootsuitewww.calibre-ebook.com www.hootsuite.comTweetdeck PDF995www.tweetdeck.com www.pdf995.comMS Image Resizer OpenOfficewww.microsoft.com www.openoffice.org
    • 12. Part 3. FREEWARE is a Good Thing Free alternatives in Expensive SoftwareGimp Audacitywww.gimp.org audacity.sorceforge.netInkscape Skypewww.inkscape.org www.skype.comScribus Ad-Awarewww.scribus.net www.lavasoft.comSynctoy iTuneswww.microsoft.com www.apple.com/itunesMS PhotoStory Sobeeswww.microsoft.com www.sobees.com
    • 13. Part 3. FREEWARE is a Good Thing Free alternatives in Expensive SoftwareAVG Antivirus Winzipwww.avg.com www.winzip.comCamstudio Operawww.camstudio.org www.opera.comThunderbird VLC Media Playerwww.mozilla.org www.videolan.org/vlcGoogle Earth Notepad++www.google.com/earth www.notepad-plus-plus.orguTorrent Handbrakewww.utorrent.com handbrake.fr
    • 14. Part 4. Its All About Being Mobile Take Your Business on the Road With YouTempowww.har.comZillowmobile.zillow.comHouston Chroniclemobile.chron.comLive Traffictraffic.houstontranstar.org/KW Mobilemobile.kw.com
    • 15. Part 4. Its All About Being Mobile Take Your Business on the Road With YouTempowww.har.comZillowmobile.zillow.comHouston Chroniclemobile.chron.comLive Traffictraffic.houstontranstar.org/KW Mobilemobile.kw.com
    • 16. Part 4. Its All About Being Mobile Take Your Business on the Road With You Evernote Text, photo and voice notes. iMovie Crete and Edit Videos Realtor.com Property SearchiPad Appsfor your Real Estate 2Do LiteBusiness. Free to-do list Sketches Markup photos on the fly
    • 17. Part 4. Its All About Being Mobile Take Your Business on the Road With You Evernote Text, photo and voice notes. iMovie Crete and Edit Videos Realtor.com Property SearchiPad Appsfor your Real Estate 2Do LiteBusiness. Free to-do list Sketches Markup photos on the fly
    • 18. Part 4. Its All About Being Mobile Take Your Business on the Road With YouWordpress MintUpdate Blogs Remotely Manage Your FinancesTweetdeck OffenderMultiple Network Updates Sex Offender DatabaseDocusign Smarter AgentDigital Signatures All the tools, on the GoZipforms MailchimpWrite contracts on the Road Track Email CampaignsPDF Expert Tour NarratorComplete forms and Sign Take Showing Notes
    • 19. Part 4. Its All About Being Mobile Take Your Business on the Road With You Categories Sort your to-dos in categories so you can address them an order you choose. To-dos or Notes Set tasks as checkable to-dos with due dates or simply as notes. Embed Objects In addition to notes, you can embedAwesome Note maps, photos, documents in each task.To Do / Notetaking App Calendar View See your tasks in an ordered list view$3.99 or as a color coded calendar. Online and Device Sync
    • 20. Part 4. Its All About Being Mobile Take Your Business on the Road With You Categories Sort your to-dos in categories so you can address them an order you choose. To-dos or Notes Set tasks as checkable to-dos with due dates or simply as notes. Embed Objects In addition to notes, you can embedAwesome Note maps, photos, documents in each task.To Do / Notetaking App Calendar View See your tasks in an ordered list view$3.99 or as a color coded calendar. Online and Device Sync
    • 21. Part 4. Its All About Being Mobile Take Your Business on the Road With You All Your Connections View and post to all of your social networks with one entry. Multi-Network Support Built in support for Twitter, Facebook, Facebook Pages, LinkedIn, FourSquare, and more... Schedule Posts Schedule your updates to go out onHootsuite your own schedule.Social Network Dashboard Full Support for Twitter Lists Your custom groups appear asFREE columns within the Hootsuite desktop. Support for Favorites
    • 22. Part 4. Its All About Being Mobile Take Your Business on the Road With You All Your Connections View and post to all of your social networks with one entry. Multi-Network Support Built in support for Twitter, Facebook, Facebook Pages, LinkedIn, FourSquare, and more... Schedule Posts Schedule your updates to go out onHootsuite your own schedule.Social Network Dashboard Full Support for Twitter Lists Your custom groups appear asFREE columns within the Hootsuite desktop. Support for Favorites
    • 23. Part 4. Its All About Being Mobile Take Your Business on the Road With You Full Page View Calculator and Amortization Table on screen at all times. Auto Update Changes to each field automatically updates the calculations. Monthly Expenses Features support to calculate taxes, insurance, PMI, and HOA dues.Mortgage Calc Scrolling Amortization TableMortgage Calculator See precisely how much money is going to principle and interest at any$.99 given time. Monthly Note
    • 24. Part 4. Its All About Being Mobile Take Your Business on the Road With You Full Page View Calculator and Amortization Table on screen at all times. Auto Update Changes to each field automatically updates the calculations. Monthly Expenses Features support to calculate taxes, insurance, PMI, and HOA dues.Mortgage Calc Scrolling Amortization TableMortgage Calculator See precisely how much money is going to principle and interest at any$.99 given time. Monthly Note
    • 25. Part 4. Its All About Being Mobile Take Your Business on the Road With You Cloud File Storage and Access 2GB plan is free. Cheap rates for larger storage options. Auto Sync Download program to computer and tell it what folder to keep in the cloud. Sugarsync watches for changes to tha folder and automatically syncs changes to the cloud.SugarSync Remote Access Install the app, and you can remotelyCloud File Storage access your files from the cloud anywhere you can connect online.FREE Web Access If yo dont have your iDevice, you can access SugarSyncs website from any
    • 26. Part 4. Its All About Being Mobile Take Your Business on the Road With You Cloud File Storage and Access 2GB plan is free. Cheap rates for larger storage options. Auto Sync Download program to computer and tell it what folder to keep in the cloud. Sugarsync watches for changes to tha folder and automatically syncs changes to the cloud.SugarSync Remote Access Install the app, and you can remotelyCloud File Storage access your files from the cloud anywhere you can connect online.FREE Web Access If yo dont have your iDevice, you can access SugarSyncs website from any
    • 27. Part 5. Become a Social Butterfly Engage your clients• Personal on Wall• Business on Page• Groups for Privacy• Understand TMI Facebook• Participate, dont Sell www.facebook.com• All work, no play is bad
    • 28. Part 5. Become a Social Butterfly Engage your clients• Create Page Name• Attract Fans• Post to Blog• Link from Facebook Facebook• Capture Information www.facebook.com• Exclusive Info for Fans
    • 29. Part 5. Become a Social Butterfly Engage your clients • Select Good Username • Complete Profile • Upload an Avatar • Post RegularlyTwitter • 140 characters onlywww.twitter.com • Use goo.gl URL shortener
    • 30. Part 5. Become a Social Butterfly Engage your clients • Post to Blog / Website • Link from Twitter • Drive Traffic to Website • Capture InformationTwitter • Informative not mundanewww.twitter.com • Make posts count
    • 31. Part 5. Become a Social Butterfly Engage your clients• LinkedIn IS Business• Complete Profile• Appropriate Photo• Add Connections LinkedIn• Get Recommendations www.linkedin.com• Dont Add Strangers
    • 32. Part 5. Become a Social Butterfly Engage your clients• Join Appropriate Groups• Ask for Referrals• Keep Posts Professional• Help Others LinkedIn• Join in on Discussions www.linkedin.com• Master Your Network
    • 33. Part 5. Become a Social Butterfly Engage your clientsGoogle AnalyticsNot Tracking? Youre Wasting Your TimeIf youre not keeping track of where yourtraffic is coming from, how do you knowwhat is working best for you and whatmethods need improvement?Its Free and Only Takes MinutesAll you have to do is copy and paste a smallsnippet of code into your website, andGoole tracks your visitors automatically.Direct, Referral, and SearchBest ratios are determined by your owntracking. If you know most o your clientscome from Facebook for example, referring
    • 34. Part 5. Become a Social Butterfly Engage your clientsOnline Video• Create Original Content• Stream Live from iPhone• Property, Area Tours• Video Testimonials• Attention Grabbing Titles
    • 35. Part 5. Become a Social ButterflyEngage your clients Blogging w/ Wordpress • Wordpress.com • Wordpress.org • Free & can be done mobile • Keywords, tags, photos • Proper Composition
    • 36. Part 5. Become a Social ButterflyEngage your clients Targeted Advertising • Leverage Data • Search Engines • Social Networks • Track Results • Adjust ads based on results
    • 37. Part 5. Become a Social ButterflyEngage your clients Targeted Advertising • Leverage Data • Search Engines • Social Networks • Track Results • Adjust ads based on results
    • 38. Part 5. Become a Social Butterfly Engage your clients • Primarily for Print • Link to Websites, Videos • Link to Contact Files • Put on Business CardsQR Codesgoo.gl • Property Signs, Riders • Banners, Car Signs
    • 39. Part 5. Become a Social Butterfly Engage your clients • Primarily for Print • Link to Websites, Videos • Link to Contact Files • Put on Business CardsQR Codesgoo.gl • Property Signs, Riders • Banners, Car Signs
    • 40. Technology and Marketing A Social Media RoadshowThank You Find Us OnlineThanks for joining us for facebook.com/bvreitodays presentation. IHope you were able to twitter.com/bvrelearn some ideas thatyou can implement in linkedin.com/in/brianvarvelyour business. foursquare.com/bvarvelVisit our website: