Technology and Marketing     Social Media Roadshow
Technology and Marketing                 Social Media RoadshowPart 1. Websites You Want to KnowUseful and mostly FREE webs...
Technology and Marketing                 Social Media RoadshowPart 1. Websites You Want to KnowUseful and mostly FREE webs...
Part 1. Websites You Want to Know           You can find nearly anything online.Switchboard                    Houston Fac...
Part 1. Websites You Want to Know          You can find nearly anything online.Labor Stats                   CoStarwww.bls...
Part 1. Websites You Want to Know            You can find nearly anything online.HAIF                            Zillowwww...
Part 1. Websites You Want to Know           You can find nearly anything online.vFlyer                         Yahoo REwww...
Part 2. Cool Tools You Should Use          Online and Offline ResourcesMaxEmail                     Grasshopperwww.maxemai...
Part 2. Cool Tools You Should Use          Online and Offline Resources99 Designs                   Highrisewww.99designs....
Part 2. Cool Tools You Should Use           Online and Offline ResourcesGotPrint                      Pixlrwww.gotprint.co...
Part 3. FREEWARE is a Good Thing           Free alternatives in Expensive SoftwarePicasa                         Chromepic...
Part 3. FREEWARE is a Good Thing           Free alternatives in Expensive SoftwareGimp                           Audacityw...
Part 3. FREEWARE is a Good Thing           Free alternatives in Expensive SoftwareAVG Antivirus                  Winzipwww...
Part 4. Its All About Being Mobile             Take Your Business on the Road With YouTempowww.har.comZillowmobile.zillow....
Part 4. Its All About Being Mobile             Take Your Business on the Road With YouTempowww.har.comZillowmobile.zillow....
Part 4. Its All About Being Mobile          Take Your Business on the Road With You                             Evernote  ...
Part 4. Its All About Being Mobile          Take Your Business on the Road With You                             Evernote  ...
Part 4. Its All About Being Mobile            Take Your Business on the Road With YouWordpress                       MintU...
Part 4. Its All About Being Mobile         Take Your Business on the Road With You                           Categories   ...
Part 4. Its All About Being Mobile         Take Your Business on the Road With You                           Categories   ...
Part 4. Its All About Being Mobile         Take Your Business on the Road With You                           All Your Conn...
Part 4. Its All About Being Mobile         Take Your Business on the Road With You                           All Your Conn...
Part 4. Its All About Being Mobile         Take Your Business on the Road With You                           Full Page Vie...
Part 4. Its All About Being Mobile         Take Your Business on the Road With You                           Full Page Vie...
Part 4. Its All About Being Mobile         Take Your Business on the Road With You                           Cloud File St...
Part 4. Its All About Being Mobile         Take Your Business on the Road With You                           Cloud File St...
Part 5. Become a Social Butterfly          Engage your clients• Personal on Wall• Business on Page• Groups for Privacy• Un...
Part 5. Become a Social Butterfly          Engage your clients• Create Page Name• Attract Fans• Post to Blog• Link from Fa...
Part 5. Become a Social Butterfly          Engage your clients                                • Select Good Username      ...
Part 5. Become a Social Butterfly          Engage your clients                                • Post to Blog / Website    ...
Part 5. Become a Social Butterfly         Engage your clients• LinkedIn IS Business• Complete Profile• Appropriate Photo• ...
Part 5. Become a Social Butterfly          Engage your clients• Join Appropriate Groups• Ask for Referrals• Keep Posts Pro...
Part 5. Become a Social Butterfly                 Engage your clientsGoogle AnalyticsNot Tracking? Youre Wasting Your Time...
Part 5. Become a Social Butterfly         Engage your clientsOnline Video• Create Original Content• Stream Live from iPhon...
Part 5. Become a Social ButterflyEngage your clients               Blogging w/ Wordpress               • Wordpress.com    ...
Part 5. Become a Social ButterflyEngage your clients               Targeted Advertising               • Leverage Data     ...
Part 5. Become a Social ButterflyEngage your clients               Targeted Advertising               • Leverage Data     ...
Part 5. Become a Social Butterfly         Engage your clients                       • Primarily for Print                 ...
Part 5. Become a Social Butterfly         Engage your clients                       • Primarily for Print                 ...
Technology and Marketing          A Social Media RoadshowThank You                   Find Us OnlineThanks for joining us f...
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Social Media Roadshow

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  • Social Media Roadshow

    1. 1. Technology and Marketing Social Media Roadshow
    2. 2. Technology and Marketing Social Media RoadshowPart 1. Websites You Want to KnowUseful and mostly FREE websites thatAll Realtors should know and use.Part 2. Cool Tools You Should UseOnline and offline services that provideFREE or low cost alternatives.Part 3. FREEWARE is a Good ThingFREE software you can use instead ofpaying for commercial products.Part 4. Its All About Being MobileClients want answers quick. How tobring your business with you.Part 5. Become a Social ButterflyDeveloping a Social Networking
    3. 3. Technology and Marketing Social Media RoadshowPart 1. Websites You Want to KnowUseful and mostly FREE websites thatAll Realtors should know and use. "Word of mouth is not aPart 2. Cool Tools You Should Use project or a viral marketingOnline and offline services that provide ploy. The mouths are alreadyFREE or low cost alternatives. moving; you just need toPart 3. FREEWARE is a Good Thing decide if you want to be aFREE software you can use instead of part of the conversation."paying for commercial products.Part 4. Its All About Being Mobile Scott Stratten, AuthorClients want answers quick. How to UnMARKETING: Stop Marketing.bring your business with you. Start Engaging.Part 5. Become a Social ButterflyDeveloping a Social Networking
    4. 4. Part 1. Websites You Want to Know You can find nearly anything online.Switchboard Houston Factswww.switchboard.com www.houstonfacts.orgDNC Sentry Credit Repairwww.dncsentry.com www.mix6.com/creditAnywho Harris County Taxwww.anywho.com www.hctax.netTSARP White Fencewww.maps.tsarp.org/tsarp www.whitefence.comHCPHES SearchWarpwww.hcphes.org/eph www.searchwarp.com
    5. 5. Part 1. Websites You Want to Know You can find nearly anything online.Labor Stats CoStarwww.bls.gov www.costar.comGoogle Rankings Wayfaringwww.googlerankings.com www.wayfaring.comTxLS SiteExplorerwww.txls.com www.opensiteexplorer.comCommgate Website Graderwww.commgate.com www.websitegrader.comLoopNet Backlink Watchwww.loopnet.com www.backlinkwatch.com
    6. 6. Part 1. Websites You Want to Know You can find nearly anything online.HAIF Zillowwww.bit.ly/11JdQj www.zillow.comBing Truliawww.bing.com www.trulia.comDigg Backpagewww.digg.com houston.backpage.comCraigslist Geebowww.craigslist.org www.geebo.comOodle Vastwww.oodle.com www.vast.com
    7. 7. Part 1. Websites You Want to Know You can find nearly anything online.vFlyer Yahoo REwww.vflyer.com realestate.yahoo.comPostlets AOL REwww.postlets.com realestate.aol.comFrontDoor MSN REwww.frontdoor.com realestate.msn.comHotPads Email Extractorwww.hotpads.com www.bit.ly/KyUpdKWLS Goo.glkwls.kw.com www.goo.gl
    8. 8. Part 2. Cool Tools You Should Use Online and Offline ResourcesMaxEmail Grasshopperwww.maxemail.com www.grasshopper.comGoogle Voice Wordpresswww.google.com/voice www.wordpress.comArch Telecom Bloggerwww.archtelecom.com www.blogger.comMailchimp Mintwww.mailchimp.com www.mint.comIContact Google Appswww.icontact.com www.google.com/apps
    9. 9. Part 2. Cool Tools You Should Use Online and Offline Resources99 Designs Highrisewww.99designs.com www.highrisehq.comDesign Outpost Luluwww.designoutpost.com www.lulu.comMozy Dropboxwww.mozy.com www.dropbox.comSugarsync Box.netwww.sugarsync.com www.box.netJott Issuuwww.jott.com www.issuu.com
    10. 10. Part 2. Cool Tools You Should Use Online and Offline ResourcesGotPrint Pixlrwww.gotprint.com www.pixlr.com/editorFreshbooks Zip Code Finderwww.freshbooks.com maps.huge.info/zip.htmShopify Kanubeewww.shopify.com www.kanubee.comGoogle Analytics Houselogicwww.google.com/analytics members.houselogic.comRemember the Milk Kaywawww.rememberthemilk.com qrcode.kaywa.com
    11. 11. Part 3. FREEWARE is a Good Thing Free alternatives in Expensive SoftwarePicasa Chromepicasa.google.com www.google.com/chromeIrfanview Firefoxwww.irfanview.com www.firefox.comCalibre Hootsuitewww.calibre-ebook.com www.hootsuite.comTweetdeck PDF995www.tweetdeck.com www.pdf995.comMS Image Resizer OpenOfficewww.microsoft.com www.openoffice.org
    12. 12. Part 3. FREEWARE is a Good Thing Free alternatives in Expensive SoftwareGimp Audacitywww.gimp.org audacity.sorceforge.netInkscape Skypewww.inkscape.org www.skype.comScribus Ad-Awarewww.scribus.net www.lavasoft.comSynctoy iTuneswww.microsoft.com www.apple.com/itunesMS PhotoStory Sobeeswww.microsoft.com www.sobees.com
    13. 13. Part 3. FREEWARE is a Good Thing Free alternatives in Expensive SoftwareAVG Antivirus Winzipwww.avg.com www.winzip.comCamstudio Operawww.camstudio.org www.opera.comThunderbird VLC Media Playerwww.mozilla.org www.videolan.org/vlcGoogle Earth Notepad++www.google.com/earth www.notepad-plus-plus.orguTorrent Handbrakewww.utorrent.com handbrake.fr
    14. 14. Part 4. Its All About Being Mobile Take Your Business on the Road With YouTempowww.har.comZillowmobile.zillow.comHouston Chroniclemobile.chron.comLive Traffictraffic.houstontranstar.org/KW Mobilemobile.kw.com
    15. 15. Part 4. Its All About Being Mobile Take Your Business on the Road With YouTempowww.har.comZillowmobile.zillow.comHouston Chroniclemobile.chron.comLive Traffictraffic.houstontranstar.org/KW Mobilemobile.kw.com
    16. 16. Part 4. Its All About Being Mobile Take Your Business on the Road With You Evernote Text, photo and voice notes. iMovie Crete and Edit Videos Realtor.com Property SearchiPad Appsfor your Real Estate 2Do LiteBusiness. Free to-do list Sketches Markup photos on the fly
    17. 17. Part 4. Its All About Being Mobile Take Your Business on the Road With You Evernote Text, photo and voice notes. iMovie Crete and Edit Videos Realtor.com Property SearchiPad Appsfor your Real Estate 2Do LiteBusiness. Free to-do list Sketches Markup photos on the fly
    18. 18. Part 4. Its All About Being Mobile Take Your Business on the Road With YouWordpress MintUpdate Blogs Remotely Manage Your FinancesTweetdeck OffenderMultiple Network Updates Sex Offender DatabaseDocusign Smarter AgentDigital Signatures All the tools, on the GoZipforms MailchimpWrite contracts on the Road Track Email CampaignsPDF Expert Tour NarratorComplete forms and Sign Take Showing Notes
    19. 19. Part 4. Its All About Being Mobile Take Your Business on the Road With You Categories Sort your to-dos in categories so you can address them an order you choose. To-dos or Notes Set tasks as checkable to-dos with due dates or simply as notes. Embed Objects In addition to notes, you can embedAwesome Note maps, photos, documents in each task.To Do / Notetaking App Calendar View See your tasks in an ordered list view$3.99 or as a color coded calendar. Online and Device Sync
    20. 20. Part 4. Its All About Being Mobile Take Your Business on the Road With You Categories Sort your to-dos in categories so you can address them an order you choose. To-dos or Notes Set tasks as checkable to-dos with due dates or simply as notes. Embed Objects In addition to notes, you can embedAwesome Note maps, photos, documents in each task.To Do / Notetaking App Calendar View See your tasks in an ordered list view$3.99 or as a color coded calendar. Online and Device Sync
    21. 21. Part 4. Its All About Being Mobile Take Your Business on the Road With You All Your Connections View and post to all of your social networks with one entry. Multi-Network Support Built in support for Twitter, Facebook, Facebook Pages, LinkedIn, FourSquare, and more... Schedule Posts Schedule your updates to go out onHootsuite your own schedule.Social Network Dashboard Full Support for Twitter Lists Your custom groups appear asFREE columns within the Hootsuite desktop. Support for Favorites
    22. 22. Part 4. Its All About Being Mobile Take Your Business on the Road With You All Your Connections View and post to all of your social networks with one entry. Multi-Network Support Built in support for Twitter, Facebook, Facebook Pages, LinkedIn, FourSquare, and more... Schedule Posts Schedule your updates to go out onHootsuite your own schedule.Social Network Dashboard Full Support for Twitter Lists Your custom groups appear asFREE columns within the Hootsuite desktop. Support for Favorites
    23. 23. Part 4. Its All About Being Mobile Take Your Business on the Road With You Full Page View Calculator and Amortization Table on screen at all times. Auto Update Changes to each field automatically updates the calculations. Monthly Expenses Features support to calculate taxes, insurance, PMI, and HOA dues.Mortgage Calc Scrolling Amortization TableMortgage Calculator See precisely how much money is going to principle and interest at any$.99 given time. Monthly Note
    24. 24. Part 4. Its All About Being Mobile Take Your Business on the Road With You Full Page View Calculator and Amortization Table on screen at all times. Auto Update Changes to each field automatically updates the calculations. Monthly Expenses Features support to calculate taxes, insurance, PMI, and HOA dues.Mortgage Calc Scrolling Amortization TableMortgage Calculator See precisely how much money is going to principle and interest at any$.99 given time. Monthly Note
    25. 25. Part 4. Its All About Being Mobile Take Your Business on the Road With You Cloud File Storage and Access 2GB plan is free. Cheap rates for larger storage options. Auto Sync Download program to computer and tell it what folder to keep in the cloud. Sugarsync watches for changes to tha folder and automatically syncs changes to the cloud.SugarSync Remote Access Install the app, and you can remotelyCloud File Storage access your files from the cloud anywhere you can connect online.FREE Web Access If yo dont have your iDevice, you can access SugarSyncs website from any
    26. 26. Part 4. Its All About Being Mobile Take Your Business on the Road With You Cloud File Storage and Access 2GB plan is free. Cheap rates for larger storage options. Auto Sync Download program to computer and tell it what folder to keep in the cloud. Sugarsync watches for changes to tha folder and automatically syncs changes to the cloud.SugarSync Remote Access Install the app, and you can remotelyCloud File Storage access your files from the cloud anywhere you can connect online.FREE Web Access If yo dont have your iDevice, you can access SugarSyncs website from any
    27. 27. Part 5. Become a Social Butterfly Engage your clients• Personal on Wall• Business on Page• Groups for Privacy• Understand TMI Facebook• Participate, dont Sell www.facebook.com• All work, no play is bad
    28. 28. Part 5. Become a Social Butterfly Engage your clients• Create Page Name• Attract Fans• Post to Blog• Link from Facebook Facebook• Capture Information www.facebook.com• Exclusive Info for Fans
    29. 29. Part 5. Become a Social Butterfly Engage your clients • Select Good Username • Complete Profile • Upload an Avatar • Post RegularlyTwitter • 140 characters onlywww.twitter.com • Use goo.gl URL shortener
    30. 30. Part 5. Become a Social Butterfly Engage your clients • Post to Blog / Website • Link from Twitter • Drive Traffic to Website • Capture InformationTwitter • Informative not mundanewww.twitter.com • Make posts count
    31. 31. Part 5. Become a Social Butterfly Engage your clients• LinkedIn IS Business• Complete Profile• Appropriate Photo• Add Connections LinkedIn• Get Recommendations www.linkedin.com• Dont Add Strangers
    32. 32. Part 5. Become a Social Butterfly Engage your clients• Join Appropriate Groups• Ask for Referrals• Keep Posts Professional• Help Others LinkedIn• Join in on Discussions www.linkedin.com• Master Your Network
    33. 33. Part 5. Become a Social Butterfly Engage your clientsGoogle AnalyticsNot Tracking? Youre Wasting Your TimeIf youre not keeping track of where yourtraffic is coming from, how do you knowwhat is working best for you and whatmethods need improvement?Its Free and Only Takes MinutesAll you have to do is copy and paste a smallsnippet of code into your website, andGoole tracks your visitors automatically.Direct, Referral, and SearchBest ratios are determined by your owntracking. If you know most o your clientscome from Facebook for example, referring
    34. 34. Part 5. Become a Social Butterfly Engage your clientsOnline Video• Create Original Content• Stream Live from iPhone• Property, Area Tours• Video Testimonials• Attention Grabbing Titles
    35. 35. Part 5. Become a Social ButterflyEngage your clients Blogging w/ Wordpress • Wordpress.com • Wordpress.org • Free & can be done mobile • Keywords, tags, photos • Proper Composition
    36. 36. Part 5. Become a Social ButterflyEngage your clients Targeted Advertising • Leverage Data • Search Engines • Social Networks • Track Results • Adjust ads based on results
    37. 37. Part 5. Become a Social ButterflyEngage your clients Targeted Advertising • Leverage Data • Search Engines • Social Networks • Track Results • Adjust ads based on results
    38. 38. Part 5. Become a Social Butterfly Engage your clients • Primarily for Print • Link to Websites, Videos • Link to Contact Files • Put on Business CardsQR Codesgoo.gl • Property Signs, Riders • Banners, Car Signs
    39. 39. Part 5. Become a Social Butterfly Engage your clients • Primarily for Print • Link to Websites, Videos • Link to Contact Files • Put on Business CardsQR Codesgoo.gl • Property Signs, Riders • Banners, Car Signs
    40. 40. Technology and Marketing A Social Media RoadshowThank You Find Us OnlineThanks for joining us for facebook.com/bvreitodays presentation. IHope you were able to twitter.com/bvrelearn some ideas thatyou can implement in linkedin.com/in/brianvarvelyour business. foursquare.com/bvarvelVisit our website:
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