What is Social Media?Social media is the use of electronic and Internet toolsfor the purpose of sharing and discussing informationand experiences with an online community. Twitter FOR SOCIAL MEDIA HAS GLE .S. GOO HE U OVERTAKEN PORN AS OPS IN T LinkedIn THE K T FIC #1 ACTIVITY ON THE W BOO TRAF EB FACE LY W EEK Flickr THE F ASTES FACEB T GRO OOK I WING Facebook S 55-6 5 YEA SEGM ENT O R-OLD N FEMA LES YouTube H R SEARC LONGE ICES, Blogging M ERS NO D SERV CONSU N UCTS A E CONSUMER S FO R PROD IND TH THEY WILL F
Why Social Media MattersSocial Media allows companies to connect withcustomers on a 1:1 social levelMore people use Social Networks than emailSome colleges/universities NO longer provide incomingfreshmen with email addresses75% of online adults ages 18 - 24 have a proﬁle on asocial networking site80% of Generation X internet users (ages 33-44) buyproducts onlineOver 50% of the world’s population is under the age of 30
IT’S AN ONLINE WORLD TRADITIONAL MEDIA WILL NOT GET THE JOB DONE!
ONLY A STRONG COMMUNITY... WILL ALLOW SYSTEM Z TO GROW AND GAIN AWARENESS
SOCIAL MEDIA IS A YOUNG PERSONS GAME? OR IS IT?
CONTENT IS KING IN THE DIGITAL SPACE WITHOUT A CREATIVE AND ENGAGING MESSAGE WE WILL BE LOST IN THE CROWD!
System z on the Social Web Where System z currently is
DB2 FOR Z/OS - WHATS ON! LINKEDIN GROUPHTTP://WWW.LINKEDIN.COM/GROUPS?GID=1753547&TRK=MYG_UGRP_OVR
DB2 FOR Z/OS NING.COM PAGEHTTP://DB2FORZOS.NING.COM/
REALTIME SEARCH RESULTS FOR IBM SYSTEM Z ON TWITTERHTTP://WWW.TWITTER.COM
SYSTEM Z ON FACEBOOKHTTP://WWW.FACEBOOK.COM/PAGES/SYSTEM-Z/108576809177163?REF=TS
Tools to help grow on the Social Web How to measure awareness and learn how other companies grow on the Social Web
SOCIAL TRACKING TOOLS LIKE ADDICT-O-MATIC ALLOW TRACKING OF YOUR ONLINE PRESENCEHTTP://ADDICTOMATIC.COM/TOPIC/IBMIMPACT#TZNVX.DYU.BJH
HOW DELL IS THRIVING IN THE SOCIAL WEBHTTP://BUSINESS.TWITTER.COM/TWITTER101/CASE_DELL
SYSTEM Z NEEDS TO BE WHERE THE AUDIENCE IS... AND THAT AUDIENCE IS ONLINE USING SOCIAL MEDIA