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FK Diamonds Usability Test
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FK Diamonds Usability Test

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Results and analysis from a usability test run on FK Diamonds website.

Results and analysis from a usability test run on FK Diamonds website.

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FK Diamonds Usability Test Presentation Transcript

  • 1. FK DIAMONDS WEBSITE USABILITY TESTING by Brian Tudor
  • 2. FK DIAMONDS’ WEBSITE USABILITY TESTERS
  • 3. USABILITY TESTERS Usability Tester 1 Usability Tester 2 Angel Shrader Erin Shrader Sex: Female Sex: Female Age 33 Age 30 Industry: Insurance Industry: Insurance New Business Coordinator - Disability Account Processing at Wilson Brokerage Services Insurance at Wilson Brokerage Services Hours Online per week: 25 Hours Online per week: 15 Usability Tester 3 Matt Mottashed Sex: Male Age 29 Industry: Construction Engineer at Waltek Hours Online per Week: 10
  • 4. TESTING QUESTIONNAIRE
  • 5. FK DIAMONDS USABILITY QUESTIONNAIRE FK Diamonds Website Usability Questionnaire 7. How would you rate you ability to scan the text on this site? The Following questions are intended to capture your honest feedback 1 2 3 4 5 about Usability of FK Diamonds’ website (www.fkdiamonds.com). 8. How would you rate the navigation of the home page and back? 5=Excellent, 4=Good, 3=Average, 2=Below Average, 1=Poor 1 2 3 4 5 1. How did this site grab your attention in 10 seconds or less? 9. How would you rate the linkage from page to page and back? 1 2 3 4 5 1 2 3 4 5 2. How would you rate the overall design of this site? 10. How would you rate the download time of this site? 1 2 3 4 5 1 2 3 4 5 3. How would you rate the use of colors? 11. Does this site identify specific user goals? 1 2 3 4 5 1 2 3 4 5 4. How would you rate the use of graphics? 12. How would you rate the ease of use of this site? 1 2 3 4 5 1 2 3 4 5 5. Is the Online text readable? 13. How would you rate the over all quality of this site? 1 2 3 4 5 1 2 3 4 5 6. How would you rate the size of the text used? Comments: 1 2 3 4 5
  • 6. TESTING RESULTS
  • 7. FK DIAMONDS USABILITY QUESTIONNAIRE RESULTS FK Diamonds Website Usability Questionnaire The Following questions are intended to capture your honest feedback about Usability of FK Diamonds’ website (www.fkdiamonds.com). 5=Excellent, 4=Good, 3=Average, 2=Below Average, 1=Poor Tester 1 Tester 2 Tester 3 1. How did this site grab your attention in 10 seconds or less? 3 3 2 2.67 2. How would you rate the overall design of this site? 2 3 3 2.67 3. How would you rate the use of colors? 4 4 4 4.00 4. How would you rate the use of graphics? 2 2 3 2.33 5. Is the Online text readable? 4 4 2 3.33 6. How would you rate the size of the text used? 4 4 4 4.00 7. How would you rate you ability to scan the text on this site? 2 1 2 1.67 8. How would you rate the navigation of the home page and back? 1 1 2 1.33 9. How would you rate the linkage from page to page and back? 1 1 2 1.33 10. How would you rate the download time of this site? 4 4 4 4.00 11. Does this site identify specific user goals? 1 3 4 2.67 12. How would you rate the ease of use of this site? 4 3 2 3.00 13. How would you rate the over all quality of this site? 3 3 2 2.67 35 36 36 13 13 13 2.69 2.77 2.77 Comments: Tester 1 Tester 2 Tester 3 My first impression of this site is that it was quickly thrown The site loads fast and had a lot of text, but The site is very confusing it all seems to be just one together and is simply there for the owner to say they have a it is hard to navigate back once you are onto page and there is a lot of information on the site, website, rather than a way to promote their company. There is a new section. It is not very clear what the I'm not entirely sure what I am supposed to get way too much text on this site for a diamond jewelry seller… point of the website is… does this company from this site, it seems like Fred Koss is the person where is a gallery of some of the jewelry they have made? giving information and training about to contact. The colors of this site are kind of dull The contact page for this site seems very cold, it has a phone diamond jewelry or are they trying to sell and cold, I don't think I understand how to move number and email address, but does not tell you who you are me something. This site is boring and there around the different section very well. It doesn't contacting. I would like to be able to fill out a form and have aren't a lot of graphics which is strange for a appear to be a very professional website, I know I them contact me, I feel like I'm doing all the work up front to site that sells jewelry. I probably wouldn't would probably not go past the front page if I were get to find out what they have to offer... that is just way too pick up the phone to make a call. involved in this test. much work, I would probably go elsewhere
  • 8. TESTING RESULTS BY SITE PAGE
  • 9. The layout of this site makes it feel more like an advertisement than a homepage Logo in the bottom right corner FK DIAMONDS HOMEPAGE
  • 10. FK DIAMONDS HOMEPAGE - USABILITY Weakness Color scheme boring and dull Homepage looks more like an advertisement than professional website Logo in the bottom right corner away from the eye’s natural landing in the top left corner Wonky Navigation on the right side of the screen All Flash Site No page indexing No accessibility options for the homepage (every task must be completed with the mouse, no alt tags, no HTML backup) Home page is confusing as to the purpose and what type of company you have come across
  • 11. Page feels very similar to the homepage with the same weakness History could be combined with the About/Products page Strong content displays the trust and authority of FK Diamonds FK DIAMONDS HISTORY PAGE
  • 12. FK DIAMONDS HISTORY PAGE - USABILITY Weakness This page is the same as the homepage only the image on the left has changed All weaknesses from the homepage still apply This page could probably be combined with the About page Strength Quality content, testers got a good sense of the trust and authority of FK Diamonds
  • 13. Page feels very similar to the homepage with the same weakness About/Products could be combined with the History page Strong content describing the nature of a a private diamond broker Products should be a separate page with more graphics than text Navigation link is nearly invisible and easy to miss FK DIAMONDS ABOUT/PRODUCTS PAGE
  • 14. FK DIAMONDS ABOUT/PRODUCTS PAGE - USABILITY Weakness This page is the same as the homepage only the image on the left has changed All weaknesses from the homepage still apply This page could probably be combined with the History page Products page should be made its own separate page with graphic and a gallery of custom jewelry Navigation link at the bottom of the page is nearly invisible Strengths Content is strong and talks about FK Diamonds and gives information about the benefits of an independent diamond broker
  • 15. Page feels very similar to the homepage with the same weakness Definition of the 4 C’s of Diamonds Navigation link is nearly invisible and easy to miss FK DIAMONDS THE 4 C’S PAGE
  • 16. FK DIAMONDS THE 4 C’S PAGE - USABILITY Weakness This page is the same as the homepage only the image on the left has changed All weaknesses from the homepage still apply Navigation link at the bottom of the page is nearly invisible Strengths Information about the 4 C’s of Diamonds (Cut, Clarity, Color, Carat)
  • 17. Page feels very similar to the homepage with the same weakness Content is vague and does not clearly define substantial savings. No actual pricing information is given on this page, not even ranges FK DIAMONDS PRICING PAGE
  • 18. FK DIAMONDS PRICING PAGE - USABILITY Weakness This page is the same as the homepage only the image on the left has changed All weaknesses from the homepage still apply Content is vague and confusing Pricing information is not clearly stated No definition for the term “Substantial”
  • 19. Page feels very similar to the homepage with the same weakness Strong content describing the types of certified loose diamonds available Navigation link is nearly invisible and easy to miss FK DIAMONDS SHOP & COMPARE PAGE
  • 20. FK DIAMONDS SHOP & COMPARE PAGE - USABILITY Weakness This page is the same as the homepage only the image on the left has changed All weaknesses from the homepage still apply Navigation link at the bottom of the page is nearly invisible Strengths Strong content describing the types of certified loose diamonds available
  • 21. Page feels very similar to the homepage with the same weakness Testimonials always add to the trust and authority of a brand Navigation link is nearly invisible and easy to miss FK DIAMONDS TESTIMONIALS PAGE
  • 22. FK DIAMONDS TESTIMONIALS PAGE - USABILITY Weakness This page is the same as the homepage only the image on the left has changed All weaknesses from the homepage still apply Navigation link at the bottom of the page is nearly invisible Strengths Testimonials always add to the trust and authority of a brand
  • 23. Page feels very similar Too many questions about this to the homepage with news story: Who is Jeff the same weakness McKinney? Does he work for FK Diamonds? Where did this article come from? Is this a paid placement on the site? Navigation link is nearly invisible and easy to miss FK DIAMONDS NEWS PAGE
  • 24. FK DIAMONDS NEWS PAGE - USABILITY Weakness This page is the same as the homepage only the image on the left has changed All weaknesses from the homepage still apply Navigation link at the bottom of the page is nearly invisible Too many questions about this news story: Who is Jeff McKinney? Does he work for FK Diamonds? Where did this article come from? Is this a paid placement on the site? Strengths Good news story about FK Diamonds and Fred Koss
  • 25. Contact information is cold and incomplete, visitors do Page feels very similar not know exactly who they to the homepage with are contacting the same weakness Contact page needs a contact form for visitors to fill out so the onus in not on the customer to reach out to FK Diamonds The contact form would also be used to create and email list Contact page needs to have FK Diamonds’ Privacy Policy called out and explained FK DIAMONDS CONTACT PAGE
  • 26. FK DIAMONDS CONTACT PAGE - USABILITY Weakness This page is the same as the homepage only the image on the left has changed All weaknesses from the homepage still apply Contact information is cold and incomplete, visitors do not know exactly who they are contacting Contact page needs a contact form for visitors to fill out so the onus in not on the customer to reach out to FK Diamonds The contact form would also be used to create and email list Contact page needs to have FK Diamonds’ Privacy Policy called out and explained
  • 27. Content is actually very helpful to describe words Page feels very similar and phrases that will to the homepage with assist customers with the same weakness their diamond buying experience This section of the the website can be confusing and seems to point to FK Diamonds as a diamond education company rather than a diamond seller Navigation link is nearly invisible and easy to Glossary is incomplete and miss needs to be regularly updated (this page could be a great tool for organic SEO) FK DIAMONDS GLOSSARY PAGE
  • 28. FK DIAMONDS GLOSSARY PAGE - USABILITY Weakness This page is the same as the homepage only the image on the left has changed All weaknesses from the homepage still apply Navigation link at the bottom of the page is nearly invisible This section of the the website can be confusing and seems to point to FK Diamonds as a diamond education company rather than a diamond seller Glossary is incomplete and needs to be regularly updated (this page could be a great tool for organic SEO) Strengths Content is actually very helpful to describe words and phrases that will assist customers with their diamond buying experience
  • 29. REFERENCES FK Diamonds. (n.d.). Retrieved April 16, 2010, from http://www.fkdiamonds.com Krug, S. (2006). Don’t make me think. Berkeley, California: New Riders Publishing Peachpit.com. (201o). Rocket Surgery Made Easy by Steve Krug: Usability Demo. Retrieved April 16, 2010, from http://www.peachpit.com/promotions/promotion.aspx?promo=137602 Useit.com. (n.d.). Retrieved April 16, 2010 from http://www.useit.com Walter, A. (2008). Building findable websites: web standards, SEO, and beyond. Berkeley, California: New Riders Publishing
  • 30. FK DIAMONDS WEBSITE USABILITY TESTING by Brian Tudor