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Boot Camp Digital SEM Pitch
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Brian Tudor Discusses his Search Engine Marketing Strategy for Cincinnati Internet Marketing and Social Media Training company Boot Camp Digital http://bootcampdigital.com

Brian Tudor Discusses his Search Engine Marketing Strategy for Cincinnati Internet Marketing and Social Media Training company Boot Camp Digital http://bootcampdigital.com

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Boot Camp Digital SEM Pitch Presentation Transcript

  • 1. Search Engine Marketing Strategy by Brian Tudor
  • 2. Boot Camp Digital Current Organic Search Rankings* *Results via SEO Centro
  • 3. Proposed Boot Camp Digital Search Engine Marketing Strategy • Pay Per Click Ad Campaign - by running four different paid ads taking searchers to the appropriate landing page on the Boot Camp Digital Site to enhance conversions, training enrollment and attendance • Keyword research - using online tools to insure Boot Camp Digital is using the appropriate keywords on the website for the best possible search results • Organic Search Engine Optimization - add HTML code and keyword rich text to the website (http:// bootcampdigital.com) based on keywords selected using Google’s Keyword Tool
  • 4. Proposed Boot Camp Digital Search Engine Marketing Strategy • Search Engine Marketing Campaign will be a six month process • Boot Camp Digital will pay a $200 per month retainer fee over the length of the six month program • The maxim daily budget for the paid advertisements will be $5.00 making the initial investment no more than $900.00 • By adding just three (3) additional attendees to each monthly class will yield no less than an additional $1,782.00 and a maximum of $7,182.00 based on current class pricing • Adding three additional attendees per class per month will net a minimum of $822.00 and a maximum of $6,282.00 over the span of the ad campaign • The Search Engine Marketing Campaign will focus on creating added conversion: Enrollment and Attendance to a Boot Camp Digital Training course • The end goal for Boot Camp Digital’s Search Engine Marketing campaign is for Google to understand Boot Camp Digital is the premiere social media and Internet marketing training provider in Cincinnati Ohio.
  • 5. Boot Camp Digital Keywords ning facebook arketi ng trai inte rnet m social media training cincinnati social media ain ing g tr ark etin linke edia m din al m youtube s oci boot c soc amp d ial twitter igital op tim me ser iza dia social media training cincinnati vic tio e n why soci al media marketin g
  • 6. Boot Camp Digital Keyword Metrics* Keyword Competition Global Monthly Searches Corresponding Ad social media advertising 1 8100 Social Media for Marketers social media services 1 8100 Social Media Training interactive marketing agency 1 6600 Internet Marketing Training executive training 1 74000 Corporate Training online marketing search engine 1 6600 Internet Marketing Training online marketing training 1 6600 All Four internet marketing training 1 18100 Internet Marketing Training social media consultant 1 6600 Social Media Training social media management 1 6600 Social Media for Marketers social media training 1 6600 Social Media for Marketers *Keyword Statistics Retrieved from Google
  • 7. Boot Camp Digital Paid Ads Internet Marketing Training - Boot Camp Digital offers innovative solutions for your Social Media for Marketers - Internet Marketing Boot Camp Digital will teach you how to build your business using social media Corporate Training - Boot Camp Digital provides Customized Corporate Solutions Social Media Training - Boot Camp Digital’s Social Media 101 Course
  • 8. Ads with Links to Course Boot Camp Digital Specific Landing Pages Ad Campaign User Flow Chart Boot Camp Digital Landing Page r u p fo S ign c lass n ing trai Review training course catalogue and select the appropriate Boot Camp Digital training course Conversion: Register and Attend a Boot Camp Digital Training Course
  • 9. Boot Camp Digital Landing Pages Internet Marketing Training Social Media for Marketers Social Media Training Corporate Training
  • 10. Search Engine Marketing Strategy by Brian Tudor
  • 11. References Boot Camp Digital. (2010.) Retrieved on June 7, 2010, from http://bootcampdigital.com Google Keywords Tool. (2010.) Retrieved on June 7, 2010, from https://adwords.google.com McAnally, D. (2009.) Lessons from pitching SEO. Retrieved on June 7, 2010, from http://www.findresolution.com/2009/04/lessons-from-pitching-seo.html#Your%205%20minute %20SEO%20Services%20pitch Moran, M. & Hunt, B. (2009.) Search engine marketing, inc. Boston, MA: Pearson plc. SEO Centro. (2010.) Retrieved on June 7, 2010, from http://www.seocentro.com/