The Singapore Landscape Research Project
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A Research Project on Music Opinion leaders activities in Social Networks

A Research Project on Music Opinion leaders activities in Social Networks

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The Singapore Landscape Research Project Presentation Transcript

  • 1. 1
  • 2. A Research Project Exploring the community relationships between Music Opinion Leaders in Singapore and their activities in Online Social Networks (Myspace/ Facebook/ Friendster) October 2007 2
  • 3. POPTART – dirty electro, Indie 3
  • 4. “Why didn't anyone think of this before? Dig out your CD & Record collection of all those songs that meant something to you during those youthful carefree and rebellious days- a little bit of britpop, indie, shoegaze, alternative, grunge, postrock, twee, punk, electro, synthpop and perhaps some other stuff you'd be embarrassed to admit owning, grab a couple a mates, make cheap flyers, invade a club, and throw a party every month with a lot of fucken booze. Poptart is currently holding fort every Wednesday at The Butter Factory. Come join us at The Poptart Massive Midweek Mayhem for your midweek dose of chaos and drunken fun!” 4
  • 5. MYSPACE www.myspace.com/eatmepoptart 5
  • 6. MYSPACE CONTENT • MUSIC DIRECTION • PARTY POLICY • FLYERS • TOP 20 COMMUNITY MEMBERS • MUSIC PLAYER (SINGLE TRACK) • YOUTUBE VIDEO • CROSS LINKED WITH WEBSITE, LIVE JOURNAL BLOG, FRIENDSTER, FACEBOOK, MSN • PARTY ANOUNCEMENT • PROGRESS BLOG • COMMENTS & TESTIMONIALS 6
  • 7. FACEBOOK - www.facebook.com/ profile.php?id=635660387 7
  • 8. FACEBOOK CONTENT • FLYERS • CROSS LINKED WITH WEBSITE, LIVE JOURNAL BLOG, FRIENDSTER, FACEBOOK, MSN • TOP 30 COMMUNITY MEMBERS • PARTY PHOTOS • PARTY ANNOUNCMENT • CONNECTED TO 30 GROUPS • COMMENTS & TESTIMONIALS 8
  • 9. FACEBOOK GROUP CONTENT - www.facebook.com/group.php? gid=2397153426 • 748 MEMBERS • LINKS TO LEADERS • PARTY ANNOUNCEMENT • GUESTLISTS • COMMENTS & TESTIMONIALS • PHOTOS & FLYERS 9
  • 10. FRIENDSTER -friendster.com/ eatmepoptart 10
  • 11. FRIENDSTER CONTENT • FLYERS • PROGRESS BLOG • MUSIC DIRECTION • PARTY POLICY • CROSS LINKED WITH WEBSITE, LIVE JOURNAL BLOG, FRIENDSTER, FACEBOOK, MSN • PARTY ANNOUNCEMENT • YOUTUBE VIDEO • COMMENTS & TESTIMONIALS 11
  • 12. WEBSITE - www.poptart.planetdreamx.com 12
  • 13. WEBSITE CONTENT • JOIN MAILING LIST • NEWS / PARTY ANNOUNCEMENT • PARTY PHOTOS • MISSION STATEMENT • CROSS LINKED WITH WEBSITE, LIVE JOURNAL BLOG, FRIENDSTER, FACEBOOK, MSN 13
  • 14. BLOG http://eatmepoptart.livejournal.com 14
  • 15. BLOG CONTENT • COMMUNITY POSTINGS • FLYERS • CROSS LINKED WITH WEBSITE, LIVE JOURNAL BLOG, FRIENDSTER, FACEBOOK, MSN • YOUTUBE VIDEOS • PROGRESS BLOG • LINKS TO VENUES & EVENTS 15
  • 16. THE CROWD 16
  • 17. POPTART LEADERS 17
  • 18. POPTART LEADERS 18
  • 19. POPTART LEADERS 19
  • 20. POPTART LEADER MYSPACE PROFILE EXAMPLE 20
  • 21. BEAT! - Indie 21
  • 22. “Ginette Chittick, George Chua and Joe Ng, play hosts to BEAT! by continuing the tradition back in the 90s when George spun indie disco tunes at the legendary Moods bar. A HOME-styled no frills take on partying with tunes that matter every Friday night! Expect huge chunks of independent rock and an eclectic mix of other space oddities! Let's BEAT the tedium of this humdrum town into a pulp!” 22
  • 23. MYSPACE www.myspace.com/beat_sg 23
  • 24. MYSPACE CONTENT • MUSIC DIRECTION • PARTY POLICY • TOP 20 COMMUNITY MEMBERS • MUSIC PLAYER (SINGLE TRACK) • YOUTUBE VIDEOS • PARTY ANOUNCEMENT • PROGRESS BLOG • COMMENTS & TESTIMONIALS 24
  • 25. FACEBOOK GROUP (I love Beat!) www.facebook.com/group.php? 25
  • 26. FACEBOOK GROUP (BEAT!) - http://www.facebook.com/ group.php?gid=4856225138 26
  • 27. FACEBOOK GROUP (Home Club - Beat!) - www.facebook.com/ group.php?gid=2388228637 27
  • 28. FACEBOOK CONTENT • FLYERS • CROSS LINKED WITH WEBSITE, MYSPACE • PARTY PHOTOS • PARTY ANNOUNCMENT • CONNECTED TO 15 GROUPS • COMMENTS & TESTIMONIALS 28
  • 29. WEBSITE – www.homeclub.com.sg 29
  • 30. WEBSITE CONTENT • NEWS / PARTY ANNOUNCEMENT • PARTY PHOTOS • MISSION STATEMENT • PODCAST • VIDEO (COMING SOON) • LOCAL & INTERNATIONAL BANDS LISTING • LOCAL & INTERNATIONAL DJS LISTING • CROSS LINKED WITH WEBSITE, MYSPACE, BLOGGER & EXTERNAL MEMBERS LINKS • LINK TO PRO-SOCIAL BLOG 30
  • 31. THE CROWD 31
  • 32. BEAT LEADERS 32
  • 33. BEAT LEADERS 33
  • 34. BEAT LEADERS 34
  • 35. BEAT LEADER BIO George Chua is an artist whose work may adopt the form of a performance, installation, or sound recording. George’s work involves a keen interest in the interdisciplinary nature of sound art and its extensive relationships with memory, invisibility, the body, theatre and cinema. He continues to uncover the tension between the abstraction of sound and sonic fiction, presenting ongoing interdisciplinary work under his Genealogy project. For Genealogy, he has so far created installation and performance art using objects, voices, body movement, video and sound. He most recently participated in the Singapore Biennale 2006. George uses a laptop computer as his primary music instrument. He performs his solo work and group improvisations regularly in art spaces, theatres and clubs both local and foreign. As a sound designer for theatre and film and was awarded “An Honorable Mention for Special Achievement in Music by The Strait Times 4th Life! Theatre awards. George has been an associate artist of The Substation since 2002. More info: http://georgechua.com http://thegenealogyproject.com 35
  • 36. BEAT LEADER BIO Joe composes and oversees the music & sound production for Bokufilms' film and television projects. His last work was Kelvin Tong's Best Director winning quot;Love Storyquot; that won the Best Director award at 2006's Singapore International Film Festival. Joe is currently working on a TV series for Arts Central titled Do Not Disturb. More upcoming works in 2007 include Men In White and Maid 2 Having rocked the indie boat with Padres and weaved various soundtracks for movies such as 'The Maid', 'Durian King and 'Eating Air'. Joe now hits the play button on the CDJ blasting a riot mix of local and garage music. 36
  • 37. BEAT LEADER BIO Ginette Chittick is a multitasker ninja, with her stubby little fingers in the music, fashion, design and photography pies, she's a non-DJ who just hits the play button on her favourite tracks. Other stuff about her: Loves animals; lectures at LASALLE-SIA College of the Arts; has put out live visuals at OneDotzero, ResFest, Zouk, etc under the moniker Styra; co- owns fashion labels, 'FrüFrü & Tigerlily' (which was nominated for the fashion category in the Street Style Awards '05) and 'Murder.'; put out several shows with Wallwork Records including The Tesseract, the RNDM series and co-produced Baybeats '04 & '05; plays bass and sings with Astreal (which was nominated for the music category in the Street Style Awards '06), has performed both locally and overseas to enthusiastic audiences, second album (Fragments of the Same Dead Star) released under EMI Singapore in June 2006, out in all good record stores; named Young Person of the Year by AWARE in 2002, nominated for the Arts and Media category of the 'Great Women of Our Time' 2006 awards by Women's Weekly magazine. 37
  • 38. CLASH THE DISKO KIDS – nu-rave 38
  • 39. “Based in Singapore. Clash The Disko Kids, had proven themselves worthily throughout various DJ competitions, such as Winner for Juice DJ Quest & Frontal Super Star DJ Project, Runner-ups for Pioneer PRO DJ Regional Final & Heineken Thirst Studio. Having much influence from 2ManyDJs, Soulwax, Justice, Digitalism & Chemical Brothers, you can only expect a mural of sounds when CTDK go behind the decks!” 39
  • 40. MYSPACE – www.myspace.com/ clashthediskokids 40
  • 41. MYSPACE CONTENT • MUSIC DIRECTION • DJ BIO • TOP 20 COMMUNITY MEMBERS • MUSIC PLAYER • DOWNLOAD LINKS • PARTY ANOUNCEMENT • PROGRESS BLOG • COMMENTS & TESTIMONIALS • LINK TO WEBSITE • LINKS TO DJS 41
  • 42. WEBSITE – www.frontallabs.com 42
  • 43. WEBSITE CONTENT • FORUM • EVENT LISTINGS • MUSIC POSTINGS • MUSIC PRODUCTION POSTINGS • TECH QUESTIONS • FLEA MARKET • MEMBERS ONLY DISCUSSIONS • GENERAL TALKCOCKAGE 43
  • 44. CLASH LEADER BIO DJ ITCHI - www.myspace.com/djitchi (818 MEMBERS) Co-founder of Singapore's leading electronic dance music consortium, www.frontallabs.com. With a DJ career which started back in 1999, DJ Itchi aka Jason Teo has graced the decks of numerous parties at some of the most prestigious clubs from Zouk (Singapore), Centro 360 (Singapore) to Liquid Room (Singapore), armed with with an arsenal of tune with genres ranging from progressive house, breaks and trance. Not only is Itchi the JUICE Mag DJ Quest 2005 winner, he also went on later to impress the industry critics at the inaugural Pioneer Pro DJ Digital Battle competition held in Zouk Singapore and eventually became winning this competition. Representing the island at the Regional Finals held in Zouk KL later on, Itchi clinched the runner-up position. You can only expect a mural of sounds when Itchi goes behind the decks! 44
  • 45. CLASH LEADER BIO DJ KURT - www.myspace.com/underkurtverism (384) MEMBERS Kurt is a key member in the Singapore's leading electronic dance music consortium, www.frontallabs.com. With a DJ career which started back in 2002, Kurt has won the first Frontal Super Star DJ Project 2003 title and has graced the decks of several parties at some of the most prestigious clubs which include Zouk/Phuture, Rouge, Home Club, and the now-defunct Centro360 and Cocolatte. Armed with a vast knowledge on music and a position as an editor/moderator on Frontallabs.com, Kurt has always been in the fore front in the ever-changing dance music scene and is not afraid to introduce new sounds to everyone. 45
  • 46. CLASH DEBUT GIGS • Oct 6 200711:00PPhuture, Zouk Singapore • Oct 12 200711:00PThe Butter Factory Singapore 46
  • 47. COSA NOSTRA – jazz & soul 47
  • 48. “2 blokes with a deep love for deep music, running Singapore's pioneer leftfield underground dance music resource site, danceandsoul.com. A combination of a DJ (Dean) and musician/producer (Kaye), the music production partnership was born somewhere around 2004. Respecting the timeless sounds of classic genres of music but pushing it foward to keep it relevant for modern ears and/or dancefloors can be considered the main ethos for Cosa Nostra. quot;Oldquot; new music and quot;newquot; old music, if you will. The future is in the past in the future.” 48
  • 49. MYSPACE www.myspace.com/ cosanostrasingapore 49
  • 50. MYSPACE CONTENT • MUSIC DIRECTION • TOP 20 COMMUNITY MEMBERS • MUSIC PLAYER • STREAMING LINKS • TRACK LISTINGS & DESCRIPTION • COMMENTS & TESTIMONIALS • LINK TO WEBSITE 50
  • 51. WEBSITE – www.danceandsoul.com 51
  • 52. WEBSITE CONTENT • EXTERNAL PODCAST SELECTION WITH TRACK LISTINGS • MAILING LIST • XHO FILES • FEATURED ARTISTS & INTERVIEWS • STREAM MIXES • GROUP BIO • LINKS TO DANCE RESOURCES, RECORD LABELS, ONLINE RECORD STORES, SINGAPORE SCENE, ONLINE RADIO & MIXES, DESIGN 52
  • 53. THE ACT 53
  • 54. WHITE LABEL (SONAR) - house 54
  • 55. “A GENERIC PRODUCT WITHOUT A BRAND. A PRE- RELEASE OR LIMITED EDITION RECORDING.” 55
  • 56. BLOG – www.whitelabel2006.blogspot.com 56
  • 57. BLOG CONTENT • MEMBERSHIP (5000) • FLYERS • PARTY ANOUNCEMENTS • PARTY RELATED ARTICLES 57
  • 58. FACEBOOK www.facebook.com/ profile.php?id=561962315 58
  • 59. FACEBOOK CONTENT • MUSIC • LINKED TO WEBSITE • COMMENTS & TESTIMONIALS 59
  • 60. WHITE LABEL LEADER BIO Designer, DJ, member of Zircon Govt Pawnstars, Yeoh Tan has been on the forefront of the scene since the 80s. Holds nites such as Chemistry and Sonar, and now White Label. 60
  • 61. 4 IMAGINARY BOYS - retro 61
  • 62. “Formerly We:Union, the 4 IMAGINARY BOYS Djs (arc, cloudy J, half biscuit & 4nik8r) drop electro, EBM, Jangle, Twee, Power/Pop Punk, Gothic, New Wave, DJ Mixes, Death Disco, C-86.” 62
  • 63. MYSPACE (party) - www.myspace.com/4imaginaryboys 63
  • 64. MYSPACE - www.myspace.com/ 4_imaginary_boys 64
  • 65. MYSPACE CONTENT • FLYERS • MUSIC PLAYER • PHOTOS • PARTY ANOUNCEMENT • COMMENTS & TESTIMONIALS • LINK TO FRIENDSTER 65
  • 66. FRIENDSTER – www.friendster.com/imaginarios 66
  • 67. FRIENDSTER – www.friendster.com/imaginarios2 67
  • 68. FRIENDSTER CONTENT • FLYERS • PARTY ANOUNCEMENT • PHOTOS • IMEEM MUSIC PLAYERS • COMMENTS & TESTIMONIALS 68
  • 69. THE COMMUNITY 69
  • 70. BREAKS IN ASIA - breaks 70
  • 71. “An onslaught of all things 4/4!” 71
  • 72. FACEBOOK – TAB www.facebook.com/group.php? gid=12912240077 72
  • 73. FACEBOOK – SIRENS www.facebook.com/group.php? gid=5595021751 73
  • 74. FACEBOOK CONTENT • LINKS TO ZOUK • PHOTOS • FLYERS • COMMENTS & TESTIMONIALS 74
  • 75. MYSPACE (Breaks in Asia) – www.myspace.com/breakinasia 75
  • 76. MYSPACE (Tony Tay) – www.myspace.com/tonytayzouk 76
  • 77. MYSPACE CONTENT • LINKS TO DJTONYTAY.COM • PHOTOS • MUSIC PLAYER • GIG DATES • FLYERS • COMMENTS & TESTIMONIALS • PROGRESS BLOG • CONNECTED TO BANGKOK SCENE – ASTRA 77
  • 78. WEBSITE – www.djtonytay.com 78
  • 79. WEBSITE CONTENT • NEWS • CHARTS • DJ BIO • STREAM MIXES • BREAKS IN ASIA • VIDEO • PHOTOS • LINKS TO LABELS & ARTISTS • MAILING LIST 79
  • 80. THE COMMUNITY 80
  • 81. BREAKS LEADERS 81
  • 82. BREAKS LEADERS 82
  • 83. DUBWISE - reggae 83
  • 84. “Dubwise is Kable & Castro aka The Ruffa Class “To uplift & entertain. We bring forth the foundations of reggae music deep into the dancehalls of Singapore. You will dance to our beat.” Both long time members of Singapore’s Drum & Bass community, they decided to take a big rewind and bring the music back to the beginning. It’s back to the beginnings of the drums and the bass, back to the roots. The roots of hip hop, the roots of drum & bass, the root of all dance music; Jamaican music and its Soundsystem culture. And thus laid the foundations for Dubwise – the nights” 84
  • 85. MYSPACE www.myspace.com/dubwisesg 85
  • 86. MYSPACE CONTENT • MUSIC PLAYER • PROGRESS BLOG • BIO • LINK TO EXITMUSIC.COM, SINGAPORE’S DRUM N BASS MASSIVE • FLYERS • PHOTOS 86
  • 87. WEBSITE – www.exitmusik.com/forums/ index.php 87
  • 88. WEBSITE CONTENT • FORUM • BLACK MARKET • MIXES, STREAMS, PODCAST, RADIO • MEMBERS LIST • REGISTER • PHOTOS • PROFILE (MEMBERS ONLY) 88
  • 89. THE COMMUNITY 89
  • 90. REGGAE LEADERS 90
  • 91. PUSHIN’ ON - funk 91
  • 92. “Pushin'On Collective comin from Singapore, core players are DJ Shellsuit, Chunk, Dave Code and Stop. Presented by the funky man MC Masterpiece. Providing the Funk and Soul to the island on a regular basis.” 92
  • 93. MYSPACE - www.myspace.com/pushinon 93
  • 94. MYSPACE CONTENT • MUSIC PLAYER • MUSIC POLICY • LINK TO PUSHINON.COM • FLYERS • PHOTOS • PARTY ANNOUNCEMENT 94
  • 95. WEBSITE – www.pushinon.com 95
  • 96. WEBSITE CONTENT • MAILING LIST • PHOTOS • STREAMING MIXES • FLYERS • LINK TO MYSPACE 96
  • 97. THE COMMUNITY 97
  • 98. FUNK LEADERS 98
  • 99. FUNK LEADERS 99
  • 100. READY SET GLO – nu-rave with hot international acts 100
  • 101. “It’s time to dress up, break out the day-glo and put on your biggest smiles – Readyset Glo – The Motored Sessions” 101
  • 102. FACEBOOK GROUP - www.facebook.com/group.php? gid=6564930609 102
  • 103. FACEBOOK EVENT - http:// www.facebook.com/event.php? eid=5058845687 103
  • 104. FACEBOOK GROUP CONTENT • PHOTOS • FLYERS • PARTY ANNOUNCEMENT • LIMKS TO MUSIC • COMMENTS & TESTIMONIALS • LINKS TO ZOUK • LINKS TO BLOG • GUESTLIST • INVITE PAGE 104
  • 105. BLOG – www.readysetglo.net 105
  • 106. BLOG CONTENT • PHOTOS BY GUEST PHOTOGRAPHER • FLYERS • PARTY ANNOUNCEMENT • STREAM & DOWNLOAD MIXES • VIDEO PLAYER • COMMUNITY ARTWORKS / VIDEOS • COMMENTS & TESTIMONIALS • LINKS TO ZOUK • LINKS TO LABELS & ARTISTS • JOIN 106
  • 107. THE COMMUNITY 107
  • 108. READY SET GLO LEADER 108
  • 109. Contact Brian Tiong +65 9694 7944 brian@b-side.com.sg www.b-side.com.sg www.poolatwork.com 109