RockYou Facebook Widget

Slide 1: It’s all you! CONFIDENTIAL CONFIDENTIAL: Do Do copy. distribute. Do not copy. not not Do not distribute

Slide 2: Case Example 1: RockYou promotes Yahoo’s Music App Yahoo! Music Videos versus RockYou Music Videos 600 500 400 Installs (000s)) RockYou for Yahoo! 300 Music Videos 200 Yahoo! Music Videos 100 0 7/2/07 7/7/07 7/12/07 7/17/07 7/22/07 7/27/07 8/1/07 8/6/07 Date It’s all you!

Slide 3: Case Example 2: Complete Cycle: Super Wall Concept: Friday 6/15 Design: Friday 6/15 Implementation: 6/15-6/17 Deployed: Monday 6/18, 4AM Promotion: Tuesday 6/19, 118K users Viral growth: 2 weeks 1 Million Users! It’s all you!

Slide 4: RockYou is a Leading Provider of Facebook Applications RockYou has on Facebook: λ 25% of the most popular apps λ The #1 fastest growing app λ Over 16M live apps λ 500K new users embedding our apps per day It’s all you!

Slide 5: Leadership on Facebook Number of Growth Rank Number of New Overall Rank Application Facebook Users Users per Hour Horoscopes 4.3M ~1,000 #34 #6 XMe 4.4M ~3,000 #16 #7 Slideshows 1.4M ~500 #50 #24 Superwall 2.2M ~4,000 #4 #13 Likeness 1.3M ~7,000 #1 #25 Zombies 1.8M ~3,500 #10 #18 Emote 753K ~1,000 #36 #29 It’s all you!

Slide 6: Leveraging RockYou’s Network RockYou’s Network on Facebook can radically accelerate λ 3rd-party application adoption New apps with promotions on RockYou Network can λ acquire over 100K users in 24 hours After the user has installed a RockYou application, the λ confirmation page (last in installation flow) displays a promotion for a 3rd party application. It’s all you!

Slide 7: The Promotion It’s all you!

Slide 8: Promotion Pricing Pricing based on volume: Total Spend User Acquisition $5K 6,500 $10K 16,000 $20K 40,000 $50K 100,000 Additional pricing information available upon request It’s all you!

Slide 9: Grow Your Application with RockYou Contact: [REDACTED] Manager, Business Development [REDACTED]@rockyou.com Office: 650- [REDACTED] It’s all you!