POOL 2009

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POOL is a creative collective.

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POOL 2009

  1. 1. THE FUTURE OF YOUR BRAND IS AROUND YOU.
  2. 2. WHAT IS A BRAND? COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY (* SOURCE: PAUL ISAKSON *)
  3. 3. ASK YOURSELF THIS: HOW MANY FANS DOES YOUR BRAND HAVE?
  4. 4. HOW CAN BRANDS HAVE FANS?
  5. 5. DELIVER VALUE THROUGH MARKETING & MAKE PEOPLES’ LIVES BETTER (* SOURCE: PAUL ISAKSON *)
  6. 6. BUILD THE MARKETING INTO THE PRODUCT & MAKE THE PRODUCT SO GREAT, PEOPLE CAN’T HELP BUT TALK ABOUT IT. (* SOURCE: PAUL ISAKSON *)
  7. 7. THE PRODUCT IS THE MARKETING (* SOURCE: PAUL ISAKSON *)
  8. 8. UNFORTUNATELY, NOT ALL PRODUCTS ARE COOL LIKE THAT...
  9. 9. $ ADD VALUE THRU CONTENT CONTENT IS THE NEW CURRENCY (* SOURCE: PAUL ISAKSON *)
  10. 10. POOL POOL COMPANY IS HERE IS HERE CONTENT CONVERSATION BETTER BRANDS AGENCY CONSUMERS COMMUNITY POOL IS HERE
  11. 11. OLD MARKETING PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING (* SOURCE: PAUL ISAKSON *) CONSUMER
  12. 12. NEW MARKETING PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING (* SOURCE: PAUL ISAKSON *) CONSUMER
  13. 13. HOW DID WE CREATE THIS KIND OF MARKETING?
  14. 14. UNCOVER RICH CONSUMER INSIGHTS
  15. 15. “Great work comes from insight, and we have always worked from insight. … We have a vision of ourselves becoming the lead agency for the digital age. Insights are going to come in so many different ways. We’d like to pride ourselves on the ability to capitalize on them.” Laura Lang CEO Digitas USA March 2008 Source: Advertising Age - http://adage.com/article?article_id=125670
  16. 16. HOW DO WE UNCOVER THESE INSIGHTS?
  17. 17. IDENTIFY THE COMMUNITY LEADERS...
  18. 18. OBSERVE + LISTEN
  19. 19. RESEARCH & INSIGHTS + COMMUNITY & CONTENT + CONVERSATION & COLLABORATION = BRAND INNOVATION
  20. 20. THE END

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