Malaysia Media Congress: Convergence

Slide 1: Malaysia Media Congress @ Movements, Observations & Discussions

Slide 2: : observers of the new world we explore the cultural b-side behavior on how people create, consume & share media across the globe & how these social media communities & networks are transforming the marketing and media world today

Slide 3: New Media Consumer Control Media Shift

Slide 4: Media Shift • The "networked generation" is driving a radical shift in media consumption, (*Ofcom*)

Slide 5: Net Consumption • The reduced consumption of other media, such as newspapers, magazines and radio, amongst this age-group compared to the general population, has also thought to have been driven by the net.

Slide 6: Emerging Media Slant grown up • "This generation has with new technologies - and it is this generation for whom the uptake is instinctive" leaving • "They are the traditional media and moving towards new media”

Slide 8: Consumer Control • Where the media landscape was once dominated by TV, now many of those ad dollars have been redistributed to other forms of media. 60% • More than of consumers are in time-shifted environments, and an 92% estimated of TV ads are being skipped over. (* Maria Mandel, Executive Director of digital innovation for Ogilvy Interactive *)

Slide 9: TV Viewing To Fall 30% In 5 Years • It suggests that over the next 5 years linear television viewing may fall by 20-30%, to be replaced largely by the increased use of on-demand services. • A similar pattern is anticipated for audio programming. (* Ofcom *)

Slide 10: Internet Users Increase

Slide 11: Where are Consumers spending their time?

Slide 12: Where are Consumers spending their time? 12

Slide 13: What are Consumers looking at?

Slide 14: New Media Gets More Marketing Money 73% • Some of marketers now allocate up to 20% of their budget for new & emerging media (* American Advertising Federation study, BrandWeek *)

Slide 15: Down Traditional Up New Media 15

Slide 16: Where is the Online $$$ going? Current Planned

Slide 17: Where is the Social Media $$$ going? Friends' brand mentions hold a lot more weight than standard ads, which is what attracts marketers to social networks.

Slide 18: Brands & Social Networks 11.5% • The top 20 social networks grew by from January 2007 to February 2007. 6.5% • They account for of all Internet visits. Myspace, continues to be the big daddy. They have 8x the market share of their closes competitor (*Source: Hitwise *)

Slide 19: Social Networking 2007 Trend 50% • Nearly of brand marketers plan • to use social networking in their • campaigns during the next year. • That is up from the previous year, when 38% of brand marketers said they had no such plans. • (* Jupiter Research *)

Slide 20: Citizen Marketers Community <P>articipation

Slide 21: • "Every human being is interested in two kinds of worlds: • the Primary, everyday world which he knows through his senses, and • a Secondary world or worlds which he not only can create in his imagination, but which he cannot stop himself creating." W.H. Auden

Slide 22: 1% <P>articipation Rule • “If you get a group of 100 people online then 1 10 will create content, will interact & <P> and the other 89 will just view it” (* Source: The Guardian Unlimited *)

Slide 23: The 5th <P> of Marketing • Social media makes relationships easier to create and maintain because of participation, and participation is the future of marketing (* Source: Peter Kim, Forrester Research, advocates that participation be added to the well-established four Ps of marketing (produce, price, place and promotion *)

Slide 24: Word Of <P> Mouth • Research firm, Big Research 15,000 polled people and asked them to rate the influence of media on their decision making. • WOM (Social Networking) was #1.

Slide 25: The 4 ‘F’s of Citizen Marketing • Filters • Fanatics • Facilitators • Firecrackers (* Source: Ben McConnell and Jackie Huba *)

Slide 26: Filters • The Filters are human wire services. They collect brand stories and then package this information into a stream of observations. • Filters maintain a steady objectivity like traditional news, but some Filters cross over into analysis. • Their work could be called amateur brand journalism. (* Source: Ben McConnell and Jackie Huba *)

Slide 27: Fanatics • The Fanatics are true believers and evangelists. They love to analyze the progress of a brand • The Fanatics praise great work -- but they will also criticize mistakes in full view of the world • Fanatics want to contribute and add value, they want to contribute and often do so, even if the company isn't listening (* Source: Ben McConnell and Jackie Huba *)

Slide 28: Facilitators • Facilitators are community creators. Facilitators are like the mayors of online towns, and some online communities exceed the populations of small cities • Facilitators create online communities mostly for fans to connect with other fans and offer support • The size or demographics of some Facilitator-created communities becomes attractive enough to interest advertisers (* Source: Ben McConnell and Jackie Huba *)

Slide 29: Firecrackers • Firecrackers are the one-hit wonders & attract considerable attention because they have created a song, animation, video, or novelty that generates a lot of interest • They may disappear as quickly as they arrived, the Firecrackers can have a measurable impact on a slice of culture or business (* Source: Ben McConnell and Jackie Huba *)

Slide 30: Citizen Content • The people are the message because their role as publishers or broadcasters hoists them above the boundaries that one-way media communicators have erected around themselves • They are not the balcony standers of one-way media, concealed behind walls of organizational privacy. • Participation is their medium and their platform. (* Source: Ben McConnell and Jackie Huba *)

Slide 31: •the future of advertising is about engaging your customers as co- creators, rather than expecting them to passively consume. Pete Cashmore, Mashable Blog

Slide 32: Emerging Trends The Landscape Social Media (web2.0)

Slide 33: Web 2.0 • “The Web is moving from being a place where people access information to a place where people people access other in an information-rich environment”. (* Source: Paul Saffo *)

Slide 34: • The Internet creates a space where you can watch a dorky video, contribute to a political campaign, chat with a friends, buy stuff, research a product and check out a buddy’s profile all at the same time. (* Source: Burst Media *) Web 2.0

Slide 35: Web 1.0, 2.0, 3.0 • Web 1.0 = Site owners code and publish, users consume • Web 2.0 = Site owners code and publish, users consume and publish • Web 3.0 = Site owners code and publish, users consume, publish, and code (* Source: Widgify *)

Slide 36: Mainstream & Large Scale Networks

Slide 37: The College King The majority of college students in the US consider it to be an essential tool

Slide 38: The Most Exciting Bebo is the most “exciting” social network right now. With a massive user base and a site that actually works, they’ll grow rapidly in 2007

Slide 39: The Peoples Choice We like Multiply, and so do Multiply’s dedicated users

Slide 40: The Competition Vox, is an outstanding blog platform. We were bowled over by it when it launched in Oct06

Slide 41: The Current Champion MySpace has become a cultural phenomenon. The site’s standout feature is the freedom it provides to users - you can add slideshows, pictures, custom designs and much more.

Slide 42: “MYSPACE HAS A NETWORK OF 166,844,461 PEOPLE, YESTERDAY… www.myspace.com/briantiong

Slide 43: Mainstream & Large Scale Networks • Our Choice: MySpace • People’s Choice: Multiply • Hot for 2007: Bebo, Vox, Facebook, Facebox (* Pete Cashmore *)

Slide 44: Widgets & Add-ons

Slide 45: The Funny One Zingfu, has also achieved success by allowing users to create funny images of themselves and their friends & post it to their Myspace page

Slide 46: The Webcam Pioneer Stickam’s live webcams are a killer idea, consumers can add live videoconferencing to their Web sites

Slide 47: The Social Blog Network MyBlogLog, a service that helps communities to form around blogs

Slide 48: The Avatar Leader The avatar service has a huge, dedicated user base consisting largely of teens.

Slide 49: The Winning Slide Slide.com has been the most talked-about widgets in 2006 & is most impressive as it gives users the freedom to express themselves.

Slide 50: The Winning Slide...and more Slide.com, purveyor of MySpace slideshows and other widgety bling, has launched YouTube “skinflix”.

Slide 51: Widgets and Add-Ons Our Choice: Slide.com People’s Choice: Zwinky Hot for 2007: RockYou, Stickam, Snocap, Zingfu, MyBlogLog (* Pete Cashmore *)

Slide 52: Social News & Social Bookmarking

Slide 53: The Stumble Addict StumbleUpon is an intelligent browsing tool for sharing and discovering great websites. As you click Stumble!, you’ll get high-quality pages matched to your personal preferences.

Slide 54: The Social Bookmark del.icio.us, the undisputed leader of social bookmarking, will continue its unstoppable momentum in 2007.

Slide 55: The Trailer Leader Trailfire is a browser extension which combines social bookmarking, annotation, and trails (or a sequence of webpages)

Slide 56: The Hot Hangout Digg looks set to become one of the most successful social software plays yet.

Slide 57: The Malaysian Digg “Sharing top news from all over Malaysia, irrespective of source, and submitted by the masses!”

Slide 58: Social News and Social Bookmarking • Our Choice: Digg • People’s Choice: Trailfire • Hot for 2007: Del.icio.us, StumbleUpon, Blinklist (* Pete Cashmore *)

Slide 59: Photo Sharing

Slide 60: The Popular Player An impressive platform - complete with customizable homepages, messaging, networks of friends, bookmarking, stat tracking, photo rating and a whole lot more.

Slide 61: The Photo Innovator One of the biggest innovators this year has been Zooomr, which has added features at a tremendous pace

Slide 62: The Multi-Media Player You can’t fault Twango on features - they’ve got everything. And the more you use the site, the more neat features you spot

Slide 63: The Image Leader one of the early innovators & current leader in the photo- sharing space

Slide 64: Photo Sharing • Our Choice: Flickr • People’s Choice: Twango • Hot for 2007: Zooomr, Webshots, ImageShack, Tabblo, Pickle, BubbleShare (* Pete Cashmore *)

Slide 65: Video Sharing

Slide 66: MetaCafe

Slide 67: Revver

Slide 68: Gotuit

Slide 69: Stupid Videos

Slide 70: Stupid Videos

Slide 71: Jumpcut - Video Editing a free online location where you can use all your media, create great looking movies and publish to anyone you choose

Slide 72: Grouper - Video Editing

Slide 73: The King of Video

Slide 74: YouTube 2006 Awards http://www.youtube.com/ytawards

Slide 75: Video Sharing • Our Choice: YouTube • People’s Choice: Gotuit • Hot for 2007: Metacafe, Motionbox, Revver, vSocial, StupidVideos, Blip.tv, iFilm, Eyespot (* Pete Cashmore *)

Slide 76: Music

Slide 77: Your Personal Radio Pandora is an excellent internet radio service

Slide 78: Well Connected ReverbNation is a social network connecting fans, artists and venues.

Slide 79: Music Junkies MOG is a social network aimed squarely at music junkies

Slide 80: I Like This... considered to be the leading musical social network by many, many users

Slide 81: I Like This... I'm into musical voyeurism (or is it eavesdropping if there's play button?)

Slide 82: Users Favourite considered to be the leading musical social network by many, many users

Slide 83: Killer Features Last.fm killer features that make a good service even better

Slide 84: Music • Our Choice: Last.fm • People’s Choice: ReverbNation, MOG • Hot for 2007: Pandora, YourSpins, Rapspace, ProjectOpus, iLike, Splice, MusicHawk and More (* Pete Cashmore *)

Slide 85: Case Study A Consumer Brand: RightClick

Slide 86: “I WANT TO BE YOUR PERSONAL MUSIC CHANNEL.” RightClickA and this is how i do it...

Slide 87: MYSPACE Joins MySpace & creates his profile & builds his social network www.myspace.com/paulofpool

Slide 88: FREE PIMP YOUR SPACE Improves his brand cool with free layouts to make more friends

Slide 89: MYSPACE Music Reviews position his profile & online brand presence - as a music reviewer called RightClick

Slide 90: MYSPACE Friends Makes Friends with Artist/ DJs and fans, begins online music conversation with his community

Slide 91: MY BASIC BULLETIN Communicates with all the tools (comments, bulletins, emailing list ... ) available in MySpace and drives them to...

Slide 92: RIGHTCLICK MIXTAPE BLOG His channel - The RightClick Blog for reviews of their music (filter) & share his opinions (fanatic & facilitator) with his community

Slide 93: MIXTAPE MUSIC CHANNEL His community likes his music reviews and begins to share & activates viral WOM with embed codes on their own profiles & fans <P> & join the conversation...

Slide 94: Fans Join Conversation “Love them phat mixes dude, you just get it guy and keep them coming!” – Wildcard, Singapore “Hey man, caught the nod to the "Fire Escapes" mix. "Random, but awesome." Shit, that's exactly what I'm going for. I want that on my tombstone, man. Thanks, as always, for helping spread the word. Always hitting your site for new stuff to hear,” – Bridge & Causeway, New York “nice sound paul!! i'm a fan of ya blog!!!! big up from berlin, pow! pow!! pow!!!” – Adam Port, Berlin “Eh your mixes are wadda wadda wicked...” – Belle, UK “Yo, where are the dubs man? My body is reacting different lately!” – IDN, Hong Kong “Yo Dude! Wicked…” – DJ Mikey Mike, Phuket, Thailand “I was wondering, how can I get one of my mixes on Rightclick?” – Joe Fatlip, Hawaii

Slide 95: RIGHTCLICK’S FREE TOOLS IT USES & HOW IT LINKS EVERYTHING TOGETHER

Slide 96: RIGHTCLICK CHANNEL

Slide 97: FLICKR - IMAGE STORAGE

Slide 98: SLIDE - DISPLAY

Slide 99: PODOMATIC - MP3 STORAGE

Slide 100: ODEO - FLASH MUSIC PLAYER

Slide 101: TRACKS PROGRESS

Slide 102: “Linking is a far more important phenomenon online than most people realize. "Linking is the new currency of the Web." Jerry Murdock, Photobucket

Slide 103: COMMERCIAL WORK Gets commercial attention & co-creates Sydus.com with his experience

Slide 104: PERSONAL WORK Starts Personal Music Concierge Service

Slide 105: People are using numerous digital means to communicate, and brands can and should be part of that conversation. (* Maria Mandel *)

Slide 106: The End "In today's world, you have to get them to invite you in and agree to interact with your brand" (* Maria Mandel *)

Slide 107: : observers of the new world b-side www.b-side.com.sg www.poolatwork.com