My space deck

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My space deck

  1. 1. My Space Advertising <br />
  2. 2. MySpace Advertising Opportunities<br />MySpace is an online community that allows users to meet their friends, their friend’s friends, share photos, journals and interests and grow their network. MySpace houses a large inventory of entertainment for its users including music, music videos, as well as original, licensed (off-TV) and user-generated video programming.<br />MySpace approaches advertising as a typical online portal, with standard ads, home page takeovers and custom sponsorships available. MySpace ads can be “hyper-targeted” by user interest, geography or demographics.<br />Advertising Opportunities include:<br />Home page takeovers – overlays, roadblocks, skins<br />Banner ads – ROS on content channels<br />Sponsorships – Online music video overlays, pre-roll billboards, custom opportunities<br />Offline event sponsorships – concert sponsorships with co-branded promos<br />Beyond Advertising: <br />Create a branded community on MySpace<br />
  3. 3. MySpace Advertising Opportunities: Home Page Takeover<br />Standard Roadblock<br />Marquee without Skin<br /><ul><li>100% share of voice for a day
  4. 4. 300x250 Medium Rectangle near login box and key content
  5. 5. Optional 620x50 Companion Strip unit remains visible below the fold
  6. 6. Larger 960x250 unit
  7. 7. Optional 620x50 Companion Strip unit remains visible below the fold</li></ul>Marquee Roadblock and Skin<br />Marquee Roadblock and Overlay<br /><ul><li>Dominates home page
  8. 8. Larger 960x250 unit with static or animated skin
  9. 9. Optional 620x50 Companion Strip unit remains visible below the fold
  10. 10. Takes over home page
  11. 11. Overlay launches automatically (1x/day/user frequency cap)
  12. 12. User may initiate subsequent exposures
  13. 13. Can include animated or static skin</li></li></ul><li>MySpace Advertising Opportunities: IAB Standard Ads<br />
  14. 14. MySpace Advertising Opportunities: Content Sponsorship<br />McDonald’s Dollar Menu Music Video Overlay/pre-roll Billboard<br />Toyota Tuesdays Download (free song)<br />

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