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My space deck

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  • 1. My Space Advertising
  • 2. MySpace Advertising Opportunities
    MySpace is an online community that allows users to meet their friends, their friend’s friends, share photos, journals and interests and grow their network. MySpace houses a large inventory of entertainment for its users including music, music videos, as well as original, licensed (off-TV) and user-generated video programming.
    MySpace approaches advertising as a typical online portal, with standard ads, home page takeovers and custom sponsorships available. MySpace ads can be “hyper-targeted” by user interest, geography or demographics.
    Advertising Opportunities include:
    Home page takeovers – overlays, roadblocks, skins
    Banner ads – ROS on content channels
    Sponsorships – Online music video overlays, pre-roll billboards, custom opportunities
    Offline event sponsorships – concert sponsorships with co-branded promos
    Beyond Advertising:
    Create a branded community on MySpace
  • 3. MySpace Advertising Opportunities: Home Page Takeover
    Standard Roadblock
    Marquee without Skin
    • 100% share of voice for a day
    • 4. 300x250 Medium Rectangle near login box and key content
    • 5. Optional 620x50 Companion Strip unit remains visible below the fold
    • 6. Larger 960x250 unit
    • 7. Optional 620x50 Companion Strip unit remains visible below the fold
    Marquee Roadblock and Skin
    Marquee Roadblock and Overlay
    • Dominates home page
    • 8. Larger 960x250 unit with static or animated skin
    • 9. Optional 620x50 Companion Strip unit remains visible below the fold
    • 10. Takes over home page
    • 11. Overlay launches automatically (1x/day/user frequency cap)
    • 12. User may initiate subsequent exposures
    • 13. Can include animated or static skin
  • MySpace Advertising Opportunities: IAB Standard Ads
  • 14. MySpace Advertising Opportunities: Content Sponsorship
    McDonald’s Dollar Menu Music Video Overlay/pre-roll Billboard
    Toyota Tuesdays Download (free song)