Facebook  Capabilities
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    Facebook  Capabilities Facebook Capabilities Presentation Transcript

    • Facebook Advertising
    • Facebook Advertising Opportunities
      Facebook provides a forum for members to be expressive and share information. Through profiles, people share details about interests, activities and even contact information.
      Tools on the site allow users to display photos and videos, create events, form common interest groups, and much more. Facebook is a dynamic environment where people exchange information regularly and share their opinions on everything from politics to pop culture — even consumer brands.
      Facebook ads are designed so that they do not detract from the user experience. Ads may be targeted demographically, by interest, by location radius, and by primary language.
      Advertising Opportunities include:
      Banner ads – on home page or left column
      Sponsored Stories – placed in the central News Feed section
      Engagement Ads – elements allowing for user interaction and sharing with other members
      Beyond Advertising:
      Creating a brand page on Facebook
      Create a special interest or branded group
    • Facebook Advertising Opportunities: Homepage Ad
    • Facebook Advertising Opportunities: Left Side Ad
    • Facebook Advertising Opportunities: Sponsored Story
      Ad placed in the central “News Feed” section.
    • Facebook Advertising Opportunities: Engagement Ads
      Engagement Ads provide an interactive element designed to maximize the opportunity to leverage conversations between friends. Actions taken within Engagement Ads generate News Feed stories among friends, bringing a viral element to it. Traffic is driven the advertiser’s facebook profile or URL.
      Virtual Gift
      Become a Fan
      Video Commenting
      Polling Ad