If you build it will they come - Field of Dreams


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30 minute webinar.

Building on-line communities. A web site is not enough.

Audio from the
RunCoCo/Culturenet Cymru Workshop

Recorded by the National Screen and Sound Archive,
in the Drwm multimedia auditorium
at The National Library of Wales.

Published in: Education
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  • My name is Brian Teeman and I'm an alcoholic - oops wrong meeting - lets start again
  • My name is Brian Teeman and I'm a geek
  • really who am i Open source geek, Joomla, blogger, AWARDS (the bit my mum likes to hear)
  • I usually talk to a crowd of geeks who spend the entire presentation checking everything I say on their ipad/iphone/laptops and never actually look at me.
  • But i assumed that an academic audience such as yourselves would be more attentive so I made a bit of an effort and had a shave, put on a suit and made some nice slides.
  • almost 5 years ago I helped found a small open-source software project called Joomla! to help people build web sites
  • Powers a little over 1% of the web sites in the world But this presentation is not about joomla - you can ask me about it later or in the workshop
  • Real life isn’t hollywood and you’re not kevin costner “ if we build it they will come” false Building a web site is not enough to have success its a lot of hard work
  • this presentation is to give you questions not answers the answers will be different for all of you i just want to make you think!
  • there are three types of website
  • this is the type we are interested in today
  • lets try a little experimentHands up if you have used this website (wikipedia)Keep your hands up if you have ever contributed anything http://stats.wikimedia.org/reportcard/
  • we just saw that many people use wikipedia but few if any contribute any website based on community contributions is controlled by this rule
  • this is called participation inequality and was first discussed by usability expert Jacob Nielson links at the end
  • so just 1% of contributors are responsible for 90% of your contributions
  • so what can we do to change this (see next slide)
  • to this
  • these are the 5 steps to consider community rewards encouragement engagement productivity
  • communityrewardsencouragementengagementproductivity
  • I’d far rather be flirting with a beautiful girl than here speaking to you But flirting is important to you its called the FLIRT model of crowdsourcing
  • Facilities Language Incentives Rules Tools
  • Facilities - the place to interact Language - keep it simple “plain english” or welsh Incentives - reward people - they like to have a “show-off” value for their work Rules - create standards & guidelines Tools - make the tools for collaboration easy to use
  • Put FLIRT and CREEP together and you have the prerequisites for a successful community based project 1. Members 2. Content 3. Traffic 4. Interaction 5. Liveliness
  • And here is the maths to prove it - but I'm not that much of a geek (community health graph from lithium see links at the end)Health of the community formula
  • thats all - time up
  • references and credits
  • If you build it will they come - Field of Dreams

    1. field of dreams July 27 2010
    2. brian teeman
    3. brian teeman
    4. who am i?
    5. crowd of geeks
    6. crowd of geeks?
    7. Joomla! builds web sites
    8. community created <ul><li>17.5 million downloads </li></ul><ul><li>400,000 thousand forum members </li></ul><ul><li>5,200 extensions </li></ul><ul><li>1-2% of all web sites </li></ul>
    9. real life isn’t Hollywood
    10. questions not answers
    11. the site you can’t find
    12. the site you read
    13. the site you read and contribute to
    14. wikipedia
    15. 90 - 9 - 1
    16. participation inequality <ul><li>90% read but don’t contribute </li></ul><ul><li>9% contribute occasionally </li></ul><ul><li>1% contribute often </li></ul>
    17. just 1%
    18. participation inequality
    19. participation equality
    20. improving equality
    21. creep forward <ul><li>community </li></ul><ul><li>rewards </li></ul><ul><li>encouragement </li></ul><ul><li>engagement </li></ul><ul><li>productivity </li></ul>
    22. flirting
    23. flirt crowdsourcing
    24. flirt crowdsourcing <ul><li>facilities </li></ul><ul><li>language </li></ul><ul><li>incentive </li></ul><ul><li>rules </li></ul><ul><li>tools </li></ul>
    25. summary
    26. 5 key factors
    27. the maths
    28. that’s all - time is up
    29. further reading <ul><li>http://stats.wikimedia.org/reportcard/ </li></ul><ul><li>http://pages.lithium.com/community-health-index.html </li></ul><ul><li>http://www.forrester.com/Groundswell </li></ul><ul><li>http://www.samiviitamaki.com / </li></ul><ul><li>http://90-9-1.com / </li></ul><ul><li>http://www.useit.com/alertbox/participation_inequality.html </li></ul>
    30. image credits <ul><li>Victor Drover </li></ul><ul><li>David Deutz </li></ul><ul><li>Sörn Peters </li></ul><ul><li>http://sxc.hu </li></ul>
    31. http://brian.teeman.net