Product Demo Summary Bswope

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  • Aside from your personal headaches, traditional backup technologies are notoriously unreliable. While the hardware, software, or media are often to blame… the #1 source of backup failure is the human factor. Tapes or portable hard drives are typically managed by someone who has a “real job”. These individuals can forget to replace a tape, can lack the technical skill to verify a backup, or can simply leave a company.
  • Trends in the small and midsized business (SMB) market space also complicate backup strategies. Laptop sales are increasing at a substantial rate, particularly in the SMB category and these systems represent a substantial threat of data loss: 53% of mobile professionals carry confidential company information on their notebook Airport Insecurity: the case of lost laptops, June 30, 2008 47% of computer security professionals surveyed reported a laptop theft over the past twelve months. FBI & CSI’s annual Computer Crime and Security Survey, 2006 12,000 laptops are lost in U.S. airports each week, and two-thirds are never returned. Airport Insecurity: the case of lost laptops, June 30, 2008 97% of stolen computers are never recovered. FBI As businesses grow and add remote offices, they are faced with additional difficulties. Traditionally, the only way to back up these sites was to install separate backup solutions and depend on local employees to complete the backup task. This option is expensive and unreliable.
  • Trends in the small and midsized business (SMB) market space also complicate backup strategies. Laptop sales are increasing at a substantial rate, particularly in the SMB category and these systems represent a substantial threat of data loss: 53% of mobile professionals carry confidential company information on their notebook Airport Insecurity: the case of lost laptops, June 30, 2008 47% of computer security professionals surveyed reported a laptop theft over the past twelve months. FBI & CSI’s annual Computer Crime and Security Survey, 2006 12,000 laptops are lost in U.S. airports each week, and two-thirds are never returned. Airport Insecurity: the case of lost laptops, June 30, 2008 97% of stolen computers are never recovered. FBI As businesses grow and add remote offices, they are faced with additional difficulties. Traditionally, the only way to back up these sites was to install separate backup solutions and depend on local employees to complete the backup task. This option is expensive and unreliable.
  • Trends in the small and midsized business (SMB) market space also complicate backup strategies. Laptop sales are increasing at a substantial rate, particularly in the SMB category and these systems represent a substantial threat of data loss: 53% of mobile professionals carry confidential company information on their notebook Airport Insecurity: the case of lost laptops, June 30, 2008 47% of computer security professionals surveyed reported a laptop theft over the past twelve months. FBI & CSI’s annual Computer Crime and Security Survey, 2006 12,000 laptops are lost in U.S. airports each week, and two-thirds are never returned. Airport Insecurity: the case of lost laptops, June 30, 2008 97% of stolen computers are never recovered. FBI As businesses grow and add remote offices, they are faced with additional difficulties. Traditionally, the only way to back up these sites was to install separate backup solutions and depend on local employees to complete the backup task. This option is expensive and unreliable.
  • Trends in the small and midsized business (SMB) market space also complicate backup strategies. Laptop sales are increasing at a substantial rate, particularly in the SMB category and these systems represent a substantial threat of data loss: 53% of mobile professionals carry confidential company information on their notebook Airport Insecurity: the case of lost laptops, June 30, 2008 47% of computer security professionals surveyed reported a laptop theft over the past twelve months. FBI & CSI’s annual Computer Crime and Security Survey, 2006 12,000 laptops are lost in U.S. airports each week, and two-thirds are never returned. Airport Insecurity: the case of lost laptops, June 30, 2008 97% of stolen computers are never recovered. FBI As businesses grow and add remote offices, they are faced with additional difficulties. Traditionally, the only way to back up these sites was to install separate backup solutions and depend on local employees to complete the backup task. This option is expensive and unreliable.
  • Trends in the small and midsized business (SMB) market space also complicate backup strategies. Laptop sales are increasing at a substantial rate, particularly in the SMB category and these systems represent a substantial threat of data loss: 53% of mobile professionals carry confidential company information on their notebook Airport Insecurity: the case of lost laptops, June 30, 2008 47% of computer security professionals surveyed reported a laptop theft over the past twelve months. FBI & CSI’s annual Computer Crime and Security Survey, 2006 12,000 laptops are lost in U.S. airports each week, and two-thirds are never returned. Airport Insecurity: the case of lost laptops, June 30, 2008 97% of stolen computers are never recovered. FBI As businesses grow and add remote offices, they are faced with additional difficulties. Traditionally, the only way to back up these sites was to install separate backup solutions and depend on local employees to complete the backup task. This option is expensive and unreliable.
  • Trends in the small and midsized business (SMB) market space also complicate backup strategies. Laptop sales are increasing at a substantial rate, particularly in the SMB category and these systems represent a substantial threat of data loss: 53% of mobile professionals carry confidential company information on their notebook Airport Insecurity: the case of lost laptops, June 30, 2008 47% of computer security professionals surveyed reported a laptop theft over the past twelve months. FBI & CSI’s annual Computer Crime and Security Survey, 2006 12,000 laptops are lost in U.S. airports each week, and two-thirds are never returned. Airport Insecurity: the case of lost laptops, June 30, 2008 97% of stolen computers are never recovered. FBI As businesses grow and add remote offices, they are faced with additional difficulties. Traditionally, the only way to back up these sites was to install separate backup solutions and depend on local employees to complete the backup task. This option is expensive and unreliable.
  • Trends in the small and midsized business (SMB) market space also complicate backup strategies. Laptop sales are increasing at a substantial rate, particularly in the SMB category and these systems represent a substantial threat of data loss: 53% of mobile professionals carry confidential company information on their notebook Airport Insecurity: the case of lost laptops, June 30, 2008 47% of computer security professionals surveyed reported a laptop theft over the past twelve months. FBI & CSI’s annual Computer Crime and Security Survey, 2006 12,000 laptops are lost in U.S. airports each week, and two-thirds are never returned. Airport Insecurity: the case of lost laptops, June 30, 2008 97% of stolen computers are never recovered. FBI As businesses grow and add remote offices, they are faced with additional difficulties. Traditionally, the only way to back up these sites was to install separate backup solutions and depend on local employees to complete the backup task. This option is expensive and unreliable.
  • As far as competition is concerned, there is this notion that the online backup providers are very cheap and we cannot compete with them. I put together this example there for a small business with 40 …
  • Product Demo Summary Bswope

    1. 1. Your private cloud for backup anywhere Brian Swope – Channel Account Manager
    2. 2. History <ul><li>IT Provider in search of enterprise level backup for SMBs </li></ul><ul><ul><li>No clear, all-in-one solution for SMB </li></ul></ul><ul><ul><ul><li>Tape/manual, Offsite, Expensive software </li></ul></ul></ul><ul><ul><li>Invested significant money, resources ≠ solution </li></ul></ul><ul><ul><li>SMB customers need: </li></ul></ul><ul><ul><ul><li>Enterprise functionality (data just as important) </li></ul></ul></ul><ul><ul><ul><li>Easy to use </li></ul></ul></ul><ul><ul><ul><li>Cost effective </li></ul></ul></ul><ul><ul><ul><li>Flexible, keep control, secure </li></ul></ul></ul><ul><ul><li>2006 product development </li></ul></ul>
    3. 3. Recent Reviews & Awards <ul><li>Redmond Magazine </li></ul><ul><ul><li>Review, 9.6/10 </li></ul></ul><ul><ul><li>MVP Product Award </li></ul></ul><ul><li>TechColumbus Innovation Award </li></ul><ul><li>Coolest Cloud Storage Vendor by CRN </li></ul><ul><li>PC Mag – review </li></ul><ul><li>eChannelLine Channel Daily News – Article </li></ul><ul><li>CRN Channel Web – Emerging Vendor </li></ul><ul><li>Channel Insider (ZD) – Article </li></ul><ul><li>Government Security News – Article </li></ul><ul><li>InfoSecurity Magazine – Article </li></ul><ul><li>ItBusiness Canada - Article </li></ul>
    4. 4. Customers
    5. 5. Market: Other Vendors vs. 3X <ul><li>Tape </li></ul><ul><li>Software </li></ul><ul><li>Local / Remote </li></ul><ul><li>Discount Online Provider </li></ul>
    6. 6. Tape Backup <ul><li>Manual Process – have to take tape off-site daily, time consuming, not automatic </li></ul><ul><li>Offsite storage of tapes - cost </li></ul><ul><li>Agent based pricing, add more systems / plug in’s – cost increases </li></ul><ul><li>Restoring single file – complex on tape </li></ul><ul><li>Average failure rate for tape backup is 100%. All tape backups fail at some point </li></ul><ul><li>Tape expensive – especially compare features, functionality of other automatic solutions </li></ul>
    7. 7. Software Backup <ul><li>Not a “complete” solution </li></ul><ul><li>Will need to purchase additional hardware – removable drives / NAS / server </li></ul><ul><li>Agent fee’s </li></ul><ul><li>IT involvement - installation, configuration, hardening of servers, operating systems, and other applications </li></ul><ul><li>Server only? What about remote offices? Laptops? </li></ul><ul><li>Protect data directly from the endpoint </li></ul><ul><li>Expensive when comparing the limitations </li></ul>
    8. 8. Local / Remote Backup <ul><li>Need to purchase twice – for offsite protection </li></ul><ul><li>Most local / remote products are server only and will not backup laptops / workstations or desktops </li></ul><ul><ul><li>If important data exists on these endpoints, local/remote products will not be a good fit </li></ul></ul><ul><ul><li>Many advantages of user / workstation backup & restore </li></ul></ul><ul><li>What happens to your data should you not want to use off-site piece – or you discontinue the off-site service? </li></ul><ul><li>Where does your data go? Is it safe, secure? What happens to your data if you change solutions? </li></ul><ul><li>Do they recommend not backing up all your data off-site (too costly? data not important?) </li></ul>
    9. 9. Competition – Discount Online Provider <ul><li>Low cost? </li></ul><ul><li>Initial backup? Getting your data back? </li></ul><ul><li>Is cost important? </li></ul><ul><ul><li>What about total cost of ownership (3-5 years+) </li></ul></ul><ul><ul><li>What about endpoint fees? </li></ul></ul><ul><ul><li>Do you want to pay monthly, on-going storage fees? (forever?) </li></ul></ul><ul><li>Concerned about the security and privacy of your data? </li></ul><ul><li>How fast do restores take? </li></ul><ul><li>How well do the SQL / Exchange agents work over the internet? </li></ul><ul><li>How long can the data be retained for? </li></ul>
    10. 10. Automatic, Offsite Backup DATA DATA DATA DATA DATA DATA DATA DATA DATA
    11. 11. 3X Solution <ul><li>Single, integrated solution </li></ul><ul><li>Advanced data deduplication </li></ul><ul><li>Little user intervention </li></ul><ul><ul><li>Eliminate tape media </li></ul></ul><ul><ul><li>Automatic offsite backup </li></ul></ul><ul><li>Secure (HIPAA compliant) </li></ul><ul><li>Fast backup & recovery </li></ul><ul><li>Policy/Rule based backup </li></ul><ul><li>Centralized management </li></ul><ul><li>Point in time snapshots </li></ul><ul><li>Backup open file </li></ul><ul><ul><li>Outlook PST files </li></ul></ul><ul><ul><li>Office documents </li></ul></ul><ul><ul><li>Databases </li></ul></ul><ul><li>Quick installation </li></ul><ul><ul><li>Locator service </li></ul></ul><ul><li>Unlimited user license </li></ul><ul><li>Redundant hard disks </li></ul><ul><li>Extended Agents </li></ul><ul><ul><li>Windows XP, Windows 2003, Windows 2000 </li></ul></ul><ul><ul><li>Windows Vista, Windows 7 </li></ul></ul><ul><ul><li>Windows Server 2008 </li></ul></ul><ul><ul><li>MS Exchange </li></ul></ul><ul><ul><li>System State </li></ul></ul><ul><ul><li>Open Files </li></ul></ul><ul><ul><li>MS SQL </li></ul></ul>
    12. 12. Version 3.0 <ul><li>What's New in 3X RBA 3.0 (highlights) </li></ul><ul><li>Full hard drive/system imaging </li></ul><ul><li>Differential image backup (efficient deltas) </li></ul><ul><li>Bare metal recovery (BMR) </li></ul><ul><li>P2V copy, P2V Restore, P2P dissimilar hardware </li></ul><ul><li>Local as well as remote backup (without local appliance) </li></ul><ul><ul><li>MS Exchange </li></ul></ul><ul><ul><li>MS SQL </li></ul></ul><ul><ul><li>Image backups for BMR </li></ul></ul><ul><li>Central & remote management for file based & image based backup sets </li></ul><ul><li>Brick-level restore for Exchange </li></ul><ul><li>10TB capacity with Enterprise Series </li></ul><ul><li>And many more enhancements </li></ul>
    13. 13. Trends Complicate Backup <ul><li>Laptop Growth </li></ul><ul><ul><li>Most vulnerable data </li></ul></ul><ul><ul><li>Outside office during backup windows </li></ul></ul><ul><li>Remote Offices </li></ul><ul><ul><li>Traditionally, needed local solution </li></ul></ul><ul><ul><li>Depend on local staff </li></ul></ul>
    14. 14. Architecture Locator Service (at 3X Systems) End Customer (Client) Appliance (Manager)
    15. 15. Locator Service <ul><li>Hosted by 3X Systems </li></ul><ul><li>Dynamic DNS Service </li></ul><ul><li>Registers digital location </li></ul><ul><li>Requests new location </li></ul><ul><li>Invisible to the administrator and end user </li></ul><ul><li>Drives portability and ease of installation </li></ul>
    16. 16. Product Demo <ul><li>Initialization </li></ul><ul><ul><li>Setup Appliance </li></ul></ul><ul><ul><li>Client installation </li></ul></ul><ul><li>Client </li></ul><ul><ul><li>Create backup set / BMR </li></ul></ul><ul><ul><li>Delta Generation </li></ul></ul><ul><ul><li>Common File Elimination </li></ul></ul><ul><li>Restore Process </li></ul><ul><ul><li>Exchange Mail Recovery </li></ul></ul><ul><ul><li>Local Client </li></ul></ul><ul><ul><li>Remote Restore </li></ul></ul>
    17. 17. Sample: “Local/Remote” Cost – TCO Over 5 Years <ul><li>600GB of data </li></ul><ul><li>Hardware - $4,995 </li></ul><ul><li>Off-site Cost (50 cents/GB) - $18,000 </li></ul><ul><li>Maintenance - $4,399 for 5 years </li></ul><ul><li>Total over 5 years with off-site protection - $27,394 </li></ul><ul><li>3X = total over 5 years with no additional costs - $10,269 </li></ul>
    18. 18. Competition – Discount Online Provider <ul><li>Myth of “low cost” </li></ul><ul><ul><li>Monthly storage fees </li></ul></ul><ul><ul><ul><li>40PCs with 2GB of Storage = 80GB 80 GB * 50¢/GB over 60 months </li></ul></ul></ul><ul><ul><li>Monthly endpoint fees </li></ul></ul><ul><ul><ul><li>40 PCs * $4 / mo = $160 / month $160 * 60 months </li></ul></ul></ul><ul><ul><li>Plus, additional fees for data recovery </li></ul></ul>vs. 3X RBA $2,400 9,600 ------------ 100GB for $3,663
    19. 19. Competition – Local / Remote Features Local - w/Remote Option 3X Systems RBA Remote Backup & Disaster Recovery (offsite) No (only with additional fees) Yes Additional Fees Yes (monthly, recurring) No (one-time purchase) Desktops No Yes Laptops No Yes Remote Offices No Yes Servers Yes Yes RAID No Yes Gigabit Ethernet No Yes User restore data from their workstation/laptop? No Yes Total control of your data No Yes Data always private & secure ? Yes Source de-dup & common file elimination ? Yes Centralized, remote & user management No Yes

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