Sara Wood Chief Data Officer & Vice President Brian Mulloy Co-founder & Chief Executive Officer www.swivel.com

mission : make data useful so people share insights, make great decisions and improve life.

mission :

make data useful so people share insights, make great decisions and improve life.

product

what is swivel? a web site. swivel makes it easy for people to understand, use and collaborate on data so they can share insights and make great decisions.

what is swivel?

a web site. swivel makes it easy for people to understand, use and collaborate on data so they can share insights and make great decisions.

demo

future amuse bouche

Poverty rate in Vietnam 1997? BP’s stock price September 15, 1997?

how to find indicators ? (hint NYSE : BP )

Group Symbol +… +NGO ( OECD ) +Country ( DE ) +Canton ( BY ) +Municipality ( MUC ) +… create a ‘space’ of indicators Indicator Symbol … Fertility ( FERT ) Unemployment ( UEMP ) Automobiles ( AUTO ) GDP ( GDP ) … Full Symbol OECD : UEMP DE : FERT BY : AUTO MUC : GDP

= community analysis R + Wiki

discussion topics

company

company dna data + web + enterprise software exclusive investor & primary advisor Minor Ventures Halsey Minor, Founder of CNET, news.com, etc. swivel management team Brian Mulloy, Co-founder & CEO Dmitry Dimov, Co-founder & Product Chief Sara Wood, Chief Data Officer & VP

public private business model compare your private data with the world’s public data

business model compare your private data with the world’s public data swivel public all the data exploration and visualizations at swivel are free to everyone and licensed under a creative commons attribution license swivel private for a monthly subscription fee businesses can explore and share their data while keeping it private and secure

challenges

challenges comparability false correlations sensitivity cross tabs meta data … many others

comparability

false correlations

sensitivity

cross tabs

meta data

… many others

actions

actions become an official source think about your ‘ticker symbols’ MYGROUP: MYINDICATOR contact us [email_address] .com [email_address]

become an official source

think about your ‘ticker symbols’ MYGROUP: MYINDICATOR

contact us

[email_address] .com [email_address]

how are computers made intuitive? old answer young answer wizard surfing

wizard SAS Enterprise Guide http://sas.com

surfing can gain insights, share them

what do you do with your computer? old answer young answer run software meet people

run software BusinessObjects XI http://businessobjects.com

meet people

where do you discuss ideas? old answer young answer PowerPoint meeting Internet

PowerPoint meeting Microsoft PowerPoint http://microsoft.com

Internet

when do you get useful features? old answer young answer software release cycle web speed

software release cycle

web speed swivel geography