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Creating a Specialized Mobile UI

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In this presentation we’ll have a look at a few real-world examples of successful mobile sites and what they do right and wrong. …

In this presentation we’ll have a look at a few real-world examples of successful mobile sites and what they do right and wrong.

We’ll explore how the mobile Web fits into the larger stack of data that you already control. By modeling the Apple 3-tier approach, iTunes store (in the cloud), iTunes (desktop app), and iPod (mobile), you can use your company’s strengths to create a mobile site that complements your existing presence.

By the end of this presentation you will understand some of the basic technologies used to target mobile devices and platforms, how to improve the user-experience and interaction with page elements such as forms, and generally what the mobile Web is and where it is heading in the near future—plus a bit of cheese slicing history thrown in for good measure.

If your company is interested in getting involved in the mobile space or want to take your basic site to the next level, then this presentation is ideal for you.

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Transcript

  • 1. Creating a specialized Mobile UI Brian Suda http://suda.co.uk
  • 2. Thor Bjørklund
  • 3. Talking Heads
  • 4. It is about the lifestyle
  • 5. Full fat vs. Fat free
  • 6. Types of Users
  • 7. Repetitive Now Types of Users
  • 8. Bored Now Types of Users
  • 9. Urgent Now Types of Users
  • 10. Nokia 1100 Apple iPhone Types of Devices
  • 11. Nokia 1100 Apple iPhone 200+ Million so far ~14 Million by the end of 2008 Types of Devices
  • 12. Browser Sniffing
  • 13. <a href=“tel:+123.456.7890”>call me</a> Tel protocol
  • 14. á→a ö→o Downcasting
  • 15. Résumé→ Resume Downcasting
  • 16. Rauðalækur Downcasting
  • 17. Rauðalækur Raudalaekur Downcasting
  • 18. Activation Code: ABA2C T9 and URLs
  • 19. Activation Code: ADA3C T9 and URLs
  • 20. Dropdowns vs. Lists
  • 21. http://www.37signals.com/svn/posts/1128-learning-from-bad-ui Seek time vs. choices
  • 22. Command Line Interfaces
  • 23. 3 tiered approach
  • 24. 2D barcodes
  • 25. 1D barcodes 1D Barcodes
  • 26. 2D barcodes
  • 27. 2D barcodes
  • 28. 2D barcodes
  • 29. Best Practices kurafire
  • 30. Core Phones
  • 31. TEST TEST TEST
  • 32. Conclusions
  • 33. Questions?
  • 34. Real World Examples