Content That
Works
Brian Patterson
Partner, Go Fish Digital
content
marketing
egobait
40 Money Tips from Financial Pros

http://bit.ly/40ftips
Quick Win

Over…
10k Unique Visitors in 2 Weeks

800 Social Interactions
35 Links
+

HARO

Blogger Outreach
/r/AskReddit / self posts

___________________
Easy, Shareable Content
controversy
http://bit.ly/15seohot
ThisWasFirst.com
Score!

Over…
75k Pageviews
1,000 Social Interactions
300 Links
copy what
works

so
What is the most linked-to content
on industry or competitor sites?

SocialCrawlytics.com
What is the most socially shared...
Thousands of
New Visitors
3,200+ Social
Shares
64 Links

http://bit.ly/9tipswb
content

marketing
Outreach Tools
Outreach Platforms
Obvious Social Networks
Not-So-Obvious Social Networks

Paid Advertising/Seeding
Reporter Outreach
Foru...
Thank You
@brianSpatterson
Go Fish Digital
Content That Works - Content Marketing (Ideation and Promotion)
Content That Works - Content Marketing (Ideation and Promotion)
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Content That Works - Content Marketing (Ideation and Promotion)

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Examples of content brainstorming and creation as well as tactical steps for marketing. Originally created for the SEM VA, DC, MD meeting on 1/16/14.

Published in: Technology, Business
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  • Obvious: Facebook, LlinkedIn, Twitter, PinterestNot-so-obvious: Google +, StumbleUpon, Metafilter, Reddit, Slashdot, BizSugar
  • Content That Works - Content Marketing (Ideation and Promotion)

    1. 1. Content That Works Brian Patterson Partner, Go Fish Digital
    2. 2. content marketing
    3. 3. egobait
    4. 4. 40 Money Tips from Financial Pros http://bit.ly/40ftips
    5. 5. Quick Win Over… 10k Unique Visitors in 2 Weeks 800 Social Interactions 35 Links
    6. 6. + HARO Blogger Outreach /r/AskReddit / self posts ___________________ Easy, Shareable Content
    7. 7. controversy
    8. 8. http://bit.ly/15seohot
    9. 9. ThisWasFirst.com
    10. 10. Score! Over… 75k Pageviews 1,000 Social Interactions 300 Links
    11. 11. copy what works so
    12. 12. What is the most linked-to content on industry or competitor sites? SocialCrawlytics.com What is the most socially shared content on industry or competitor sites?
    13. 13. Thousands of New Visitors 3,200+ Social Shares 64 Links http://bit.ly/9tipswb
    14. 14. content marketing
    15. 15. Outreach Tools
    16. 16. Outreach Platforms Obvious Social Networks Not-So-Obvious Social Networks Paid Advertising/Seeding Reporter Outreach Forums & Communities
    17. 17. Thank You @brianSpatterson Go Fish Digital
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