SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth

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Brian Solis featured Ad.ly’s Sean Rad and Arnie Gullov-Singh, Klout’s CEO and Founder, Joe Fernandez and Jon M. Chu, Director of Justin Bieber: Never Say Never and creator of The Legion of …

Brian Solis featured Ad.ly’s Sean Rad and Arnie Gullov-Singh, Klout’s CEO and Founder, Joe Fernandez and Jon M. Chu, Director of Justin Bieber: Never Say Never and creator of The Legion of Extraordinary Dancers.

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Transcript

  • 1. Welcome to the EGOSYSTEM
    @briansolis
  • 2.
  • 3.
  • 4. #tigerblood
  • 5.
  • 6. #tigerbloodintern
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. 412,000 clicks in 48 hours
    A worldwide trending topic #TigerBloodIntern
  • 12.
  • 13.
  • 14. #winning
  • 15. Now you are becoming internet famous
  • 16.
  • 17. An audience with an audience of audiences
  • 18. The Social Effect
    Attention
    Aperture
    Time
    Reach and Resonance
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. You are already
    INDEXED
  • 24.
  • 25. Interest Graph
    Reputation
    Context
    Popularity
    Authority
    Elements of Digital Influence
    Capital
    Reach/Rank
    Social Graph
  • 26.
  • 27. IS THIS INFLUENCE?
  • 28. INFLUENCE IS NOT
    POPULARITY
    AND POPULARITY IS NOT
    INFLUENCE
  • 29. Influence is the ability to change behavior and cause outcomes
  • 30. The Spheres of Influence
    Outcome
    Action
    Effect
    Instant
    Course
    REACH
  • 31. The only measure of influence is “effect”
    Everything else is just social hierarchy
  • 32. What
    are you
    going to do
    about it?
  • 33. The future of all of this is
    YOURS TO SHAPE