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SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth

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Brian Solis featured Ad.ly’s Sean Rad and Arnie Gullov-Singh, Klout’s CEO and Founder, Joe Fernandez and Jon M. Chu, Director of Justin Bieber: Never Say Never and creator of The Legion of …

Brian Solis featured Ad.ly’s Sean Rad and Arnie Gullov-Singh, Klout’s CEO and Founder, Joe Fernandez and Jon M. Chu, Director of Justin Bieber: Never Say Never and creator of The Legion of Extraordinary Dancers.

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  • Advocacy – power of referral (tell a friend,
  • Transcript

    • 1. Welcome to the EGOSYSTEM
      @briansolis
    • 2.
    • 3.
    • 4. #tigerblood
    • 5.
    • 6. #tigerbloodintern
    • 7.
    • 8.
    • 9.
    • 10.
    • 11. 412,000 clicks in 48 hours
      A worldwide trending topic #TigerBloodIntern
    • 12.
    • 13.
    • 14. #winning
    • 15. Now you are becoming internet famous
    • 16.
    • 17. An audience with an audience of audiences
    • 18. The Social Effect
      Attention
      Aperture
      Time
      Reach and Resonance
    • 19.
    • 20.
    • 21.
    • 22.
    • 23. You are already
      INDEXED
    • 24.
    • 25. Interest Graph
      Reputation
      Context
      Popularity
      Authority
      Elements of Digital Influence
      Capital
      Reach/Rank
      Social Graph
    • 26.
    • 27. IS THIS INFLUENCE?
    • 28. INFLUENCE IS NOT
      POPULARITY
      AND POPULARITY IS NOT
      INFLUENCE
    • 29. Influence is the ability to change behavior and cause outcomes
    • 30. The Spheres of Influence
      Outcome
      Action
      Effect
      Instant
      Course
      REACH
    • 31. The only measure of influence is “effect”
      Everything else is just social hierarchy
    • 32. What
      are you
      going to do
      about it?
    • 33. The future of all of this is
      YOURS TO SHAPE

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