Welcome to the EGOSYSTEM<br />@briansolis<br />
#tigerblood<br />
#tigerbloodintern<br />
412,000 clicks in 48 hours<br />A worldwide trending topic #TigerBloodIntern<br />
#winning<br />
Now you are becoming internet famous <br />
An audience with an audience of audiences<br />
The Social Effect<br />Attention <br />Aperture<br />Time<br />Reach and Resonance<br />
You are already<br />INDEXED<br />
Interest Graph<br />Reputation<br />Context<br />Popularity<br />Authority<br />Elements of Digital Influence<br />Capital...
IS THIS INFLUENCE?<br />
INFLUENCE IS NOT<br />POPULARITY<br />AND POPULARITY IS NOT<br />INFLUENCE<br />
Influence is the ability to change behavior and cause outcomes <br />
The Spheres of Influence<br />Outcome<br />Action<br />Effect<br />Instant<br />Course<br />REACH<br />
The only measure of influence is “effect” <br />Everything else is just social hierarchy<br />
What <br />are you<br />going to do<br />about it?<br />
The future of all of this is <br />YOURS TO SHAPE<br />
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
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SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth

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Brian Solis featured Ad.ly’s Sean Rad and Arnie Gullov-Singh, Klout’s CEO and Founder, Joe Fernandez and Jon M. Chu, Director of Justin Bieber: Never Say Never and creator of The Legion of Extraordinary Dancers.

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  • Advocacy – power of referral (tell a friend,
  • SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth

    1. 1. Welcome to the EGOSYSTEM<br />@briansolis<br />
    2. 2.
    3. 3.
    4. 4. #tigerblood<br />
    5. 5.
    6. 6. #tigerbloodintern<br />
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11. 412,000 clicks in 48 hours<br />A worldwide trending topic #TigerBloodIntern<br />
    12. 12.
    13. 13.
    14. 14. #winning<br />
    15. 15. Now you are becoming internet famous <br />
    16. 16.
    17. 17. An audience with an audience of audiences<br />
    18. 18. The Social Effect<br />Attention <br />Aperture<br />Time<br />Reach and Resonance<br />
    19. 19.
    20. 20.
    21. 21.
    22. 22.
    23. 23. You are already<br />INDEXED<br />
    24. 24.
    25. 25. Interest Graph<br />Reputation<br />Context<br />Popularity<br />Authority<br />Elements of Digital Influence<br />Capital<br />Reach/Rank<br />Social Graph<br />
    26. 26.
    27. 27. IS THIS INFLUENCE?<br />
    28. 28. INFLUENCE IS NOT<br />POPULARITY<br />AND POPULARITY IS NOT<br />INFLUENCE<br />
    29. 29. Influence is the ability to change behavior and cause outcomes <br />
    30. 30. The Spheres of Influence<br />Outcome<br />Action<br />Effect<br />Instant<br />Course<br />REACH<br />
    31. 31. The only measure of influence is “effect” <br />Everything else is just social hierarchy<br />
    32. 32. What <br />are you<br />going to do<br />about it?<br />
    33. 33. The future of all of this is <br />YOURS TO SHAPE<br />
    1. ¿Le ha llamado la atención una diapositiva en particular?

      Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

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