Digital Influence: Social Capital, Social Currency and Personal Branding

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My presentation from Lift in Geneva - Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services such as Klout and PeerIndex, our stature in the social web is based on our actions and words. Essentially, your “balance sheet” is available for anyone with a web browser to review, assess, and analyze.
More here: http://www.briansolis.com/2010/12/a-conversation-about-you-social-currency-and-social-capital/

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Digital Influence: Social Capital, Social Currency and Personal Branding

  1. @briansolisTheBrianSolisBrianSolisTV
  2. “Ask not what yourcountry can do foryou; ask what youcan do for yourcountry…’
  3. THE REAL QUESTION IS…WHAT CAN YOU DO FOR YOUR FUTURE?
  4. Welcome to theEGOSYSTEM
  5. You are alreadyINDEXED
  6. What you say here, contributesto your social capital
  7. A credit score forTHE SOCIAL WEB
  8. WE ARE MEASURED BY WHAT WE SAY AND THECOMPANY WE KEEP
  9. WHAT WORKS AGAINST YOUALSO WORKS FOR YOU!
  10. social capital
  11. The collective value of all socialnetworks and the inclinations thatarise from these networks to dothings for each other-Robert Putnam
  12. Social capital can be measured by theamount of trust and "reciprocity" in acommunity or between individuals-Robert Putnam
  13. Investment in social relations withexpected returns in the marketplace- Nan Lin
  14. Your stature within a communitybased on your investment in it.Measures: • Trust • Relationships • Reciprocity • Authority • Popularity • Recognition
  15. Social Objects = Social Currency
  16. THE CURRENCYOF SOCIAL MEDIA IS ACTION
  17. social capital vs. influence
  18. Influence is the ability to cause desirableand measurable actions and outcomes
  19. Cause Effect Empathy ActionInfluence = Unites Cause and Effect
  20. Reach Relevance
  21. Reach Aspiration Authority Relevance
  22. Reach Relevance
  23. Interest Graph Reputation ContextPopularity Authority Elements of Digital Reach/Rank Capital Influence Social Graph
  24. Content Marketing: American ExpressAmerican Express Open ForumOpen ForumContent Marketing requires connecting people and touchpoints throughcreation, curation and engagement 2. Feature content on dedicated Twitter account 1. Seek influencers to contribute guest content to promote the brand and brand objectives 3. Create a landing page on Facebook to host dialogue 5. Run ad campaign that extends reach on Facebook and blogs 4. Contributors expand the audience through syndication
  25. Ignorance is bliss…until it’s not
  26. The future isYOURS TO SHAPE
  27. WHATARE YOU GOING TO DOABOUT IT?
  28. balance
  29. MAY I HAVEYOUR INTENTION PLEASE?
  30. CREATE IT.
  31. This box represents myopportunity to define my value
  32. Your legacy is in your hands

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