Digital Influence: Social Capital, Social Currency and Personal Branding

@briansolisTheBrianSolisBrianSolisTV

“Ask not what yourcountry can do foryou; ask what youcan do for yourcountry…’

THE REAL QUESTION IS…WHAT CAN YOU DO FOR YOUR FUTURE?

Welcome to theEGOSYSTEM

You are alreadyINDEXED

What you say here, contributesto your social capital

A credit score forTHE SOCIAL WEB

WE ARE MEASURED BY WHAT WE SAY AND THECOMPANY WE KEEP

WHAT WORKS AGAINST YOUALSO WORKS FOR YOU!

social capital

The collective value of all socialnetworks and the inclinations thatarise from these networks to dothings for each other-Robert Putnam

Social capital can be measured by theamount of trust and "reciprocity" in acommunity or between individuals-Robert Putnam

Investment in social relations withexpected returns in the marketplace- Nan Lin

Your stature within a communitybased on your investment in it.Measures: • Trust • Relationships • Reciprocity • Authority • Popularity • Recognition

Social Objects = Social Currency

THE CURRENCYOF SOCIAL MEDIA IS ACTION

social capital vs. influence

Influence is the ability to cause desirableand measurable actions and outcomes

Cause Effect Empathy ActionInfluence = Unites Cause and Effect

Reach Relevance

Reach Aspiration Authority Relevance

Reach Relevance

Interest Graph Reputation ContextPopularity Authority Elements of Digital Reach/Rank Capital Influence Social Graph

Content Marketing: American ExpressAmerican Express Open ForumOpen ForumContent Marketing requires connecting people and touchpoints throughcreation, curation and engagement 2. Feature content on dedicated Twitter account 1. Seek influencers to contribute guest content to promote the brand and brand objectives 3. Create a landing page on Facebook to host dialogue 5. Run ad campaign that extends reach on Facebook and blogs 4. Contributors expand the audience through syndication

Ignorance is bliss…until it’s not

The future isYOURS TO SHAPE

WHATARE YOU GOING TO DOABOUT IT?

balance

MAY I HAVEYOUR INTENTION PLEASE?

CREATE IT.

This box represents myopportunity to define my value

Your legacy is in your hands

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Digital Influence: Social Capital, Social Currency and Personal Branding

by Brian Solis

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