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Digital Influence: Social Capital, Social Currency and Personal Branding
 

Digital Influence: Social Capital, Social Currency and Personal Branding

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My presentation from Lift in Geneva - Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services such as Klout and PeerIndex, our stature ...

My presentation from Lift in Geneva - Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services such as Klout and PeerIndex, our stature in the social web is based on our actions and words. Essentially, your “balance sheet” is available for anyone with a web browser to review, assess, and analyze.
More here: http://www.briansolis.com/2010/12/a-conversation-about-you-social-currency-and-social-capital/

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    Digital Influence: Social Capital, Social Currency and Personal Branding Digital Influence: Social Capital, Social Currency and Personal Branding Presentation Transcript

    • @briansolisTheBrianSolisBrianSolisTV
    • “Ask not what yourcountry can do foryou; ask what youcan do for yourcountry…’
    • THE REAL QUESTION IS…WHAT CAN YOU DO FOR YOUR FUTURE?
    • Welcome to theEGOSYSTEM
    • You are alreadyINDEXED
    • What you say here, contributesto your social capital
    • A credit score forTHE SOCIAL WEB
    • WE ARE MEASURED BY WHAT WE SAY AND THECOMPANY WE KEEP
    • WHAT WORKS AGAINST YOUALSO WORKS FOR YOU!
    • social capital
    • The collective value of all socialnetworks and the inclinations thatarise from these networks to dothings for each other-Robert Putnam
    • Social capital can be measured by theamount of trust and "reciprocity" in acommunity or between individuals-Robert Putnam
    • Investment in social relations withexpected returns in the marketplace- Nan Lin
    • Your stature within a communitybased on your investment in it.Measures: • Trust • Relationships • Reciprocity • Authority • Popularity • Recognition
    • Social Objects = Social Currency
    • THE CURRENCYOF SOCIAL MEDIA IS ACTION
    • social capital vs. influence
    • Influence is the ability to cause desirableand measurable actions and outcomes
    • Cause Effect Empathy ActionInfluence = Unites Cause and Effect
    • Reach Relevance
    • Reach Aspiration Authority Relevance
    • Reach Relevance
    • Interest Graph Reputation ContextPopularity Authority Elements of Digital Reach/Rank Capital Influence Social Graph
    • Content Marketing: American ExpressAmerican Express Open ForumOpen ForumContent Marketing requires connecting people and touchpoints throughcreation, curation and engagement 2. Feature content on dedicated Twitter account 1. Seek influencers to contribute guest content to promote the brand and brand objectives 3. Create a landing page on Facebook to host dialogue 5. Run ad campaign that extends reach on Facebook and blogs 4. Contributors expand the audience through syndication
    • Ignorance is bliss…until it’s not
    • The future isYOURS TO SHAPE
    • WHATARE YOU GOING TO DOABOUT IT?
    • balance
    • MAY I HAVEYOUR INTENTION PLEASE?
    • CREATE IT.
    • This box represents myopportunity to define my value
    • Your legacy is in your hands