@briansolis<br />TheBrianSolis<br />BrianSolisTV<br />
THE STATE OF B2B SOCIAL MEDIA<br />
46% of B2B respondents said social media was perceived as irrelevant to their company<br />
By not saying anything, we say everything<br />
B2B social media marketing spending will grow from $11 million in 2009 to $54 million in 2014- Source Forrester<br />
93% of business buyers believe all companies should have a social media presence- Source Marketo<br />
85% of business buyers believe companies shouldn’t just present information via social media – they should also interact a...
59% of B2B buyers engaged with peers who addressed their challenge<br />48% followed industry conversationson the topic<br...
ALL I NEED<br />TO SUCCEED<br />IN SOCIAL MEDIA<br />IS B2B EXAMPLES<br />
THIS IS ABOUT…<br />FINDING<br />YOUR OWN<br />ANSWERS<br />
The value of Social Media is less about what we see above the monitoring report and more about what lies beneath<br />
Social Feeds = Content Discovery<br />
Discovery<br />Listening<br />Experience<br />Evaluation<br />Engagement<br />Action<br />Need<br />Awareness<br />Conside...
WHO OWNS<br />SOCIAL MEDIA?<br />
WHO OWNS<br />THE CUSTOMER?<br />
Over 70% of purchases are restricted to established vendors or are heavily dependent on Word of Mouth recommendations<br /...
Do you know who’s influencing your market?<br />
WHAT’S THE ROI?<br />
Referral<br />Comment<br />Shortcut<br />Sale<br />Retweet<br />Lead<br />Like<br />Donation<br />This is a “click” to act...
change<br />cause<br />build<br />inspire<br />I want to   something…<br />organize<br />sell<br />raise<br />discover<br />
THE<br />FUTURE OF BUSINESS<br />ISN’T CREATED,<br />IT’S CO-CREATED<br />
CREATE IT.<br />
This is about designing experiences in real time and in the real world<br />
This is your time to lead…<br />not follow<br />
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Dell B2B Huddle UK with Brian Solis

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Brian Solis on the future of Social Media, B2B, and business - http://twitter.com/#!/ericschwartzman/status/53928410552078336

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Dell B2B Huddle UK with Brian Solis

  1. 1. @briansolis<br />TheBrianSolis<br />BrianSolisTV<br />
  2. 2. THE STATE OF B2B SOCIAL MEDIA<br />
  3. 3.
  4. 4. 46% of B2B respondents said social media was perceived as irrelevant to their company<br />
  5. 5. By not saying anything, we say everything<br />
  6. 6.
  7. 7. B2B social media marketing spending will grow from $11 million in 2009 to $54 million in 2014- Source Forrester<br />
  8. 8. 93% of business buyers believe all companies should have a social media presence- Source Marketo<br />
  9. 9. 85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them- Source Marketo<br />
  10. 10. 59% of B2B buyers engaged with peers who addressed their challenge<br />48% followed industry conversationson the topic<br />37% posted questions on social networking sites looking for suggestions<br />- Source Genius<br />
  11. 11. ALL I NEED<br />TO SUCCEED<br />IN SOCIAL MEDIA<br />IS B2B EXAMPLES<br />
  12. 12. THIS IS ABOUT…<br />FINDING<br />YOUR OWN<br />ANSWERS<br />
  13. 13. The value of Social Media is less about what we see above the monitoring report and more about what lies beneath<br />
  14. 14.
  15. 15. Social Feeds = Content Discovery<br />
  16. 16.
  17. 17.
  18. 18. Discovery<br />Listening<br />Experience<br />Evaluation<br />Engagement<br />Action<br />Need<br />Awareness<br />Consideration<br />Decision<br />Satisfaction<br />Recommendation<br />
  19. 19.
  20. 20. WHO OWNS<br />SOCIAL MEDIA?<br />
  21. 21. WHO OWNS<br />THE CUSTOMER?<br />
  22. 22.
  23. 23. Over 70% of purchases are restricted to established vendors or are heavily dependent on Word of Mouth recommendations<br />- Source Buyersphereebook, Enquiro<br />
  24. 24.
  25. 25. Do you know who’s influencing your market?<br />
  26. 26.
  27. 27.
  28. 28. WHAT’S THE ROI?<br />
  29. 29. Referral<br />Comment<br />Shortcut<br />Sale<br />Retweet<br />Lead<br />Like<br />Donation<br />This is a “click” to action<br />
  30. 30.
  31. 31. change<br />cause<br />build<br />inspire<br />I want to something…<br />organize<br />sell<br />raise<br />discover<br />
  32. 32. THE<br />FUTURE OF BUSINESS<br />ISN’T CREATED,<br />IT’S CO-CREATED<br />
  33. 33. CREATE IT.<br />
  34. 34. This is about designing experiences in real time and in the real world<br />
  35. 35. This is your time to lead…<br />not follow<br />

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