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Dell B2B Huddle UK with Brian Solis
 

Dell B2B Huddle UK with Brian Solis

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Brian Solis on the future of Social Media, B2B, and business - http://twitter.com/#!/ericschwartzman/status/53928410552078336

Brian Solis on the future of Social Media, B2B, and business - http://twitter.com/#!/ericschwartzman/status/53928410552078336

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  • fantastic slide! By the way can I get the PPT coz I need several pictures of the slide, they are very nice
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  • Well I do agree that social media is increase and becoming one of the best weapon to spread the words faster it is modern way of communication. Nice presentation
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  • great presentation. thanks for sharing this content.
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  • pengfei.wu@yahoo.com
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  • I like the ppt,share me pls.pengfei.wu@yahoo.com
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    Dell B2B Huddle UK with Brian Solis Dell B2B Huddle UK with Brian Solis Presentation Transcript

    • @briansolis
      TheBrianSolis
      BrianSolisTV
    • THE STATE OF B2B SOCIAL MEDIA
    • 46% of B2B respondents said social media was perceived as irrelevant to their company
    • By not saying anything, we say everything
    • B2B social media marketing spending will grow from $11 million in 2009 to $54 million in 2014- Source Forrester
    • 93% of business buyers believe all companies should have a social media presence- Source Marketo
    • 85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them- Source Marketo
    • 59% of B2B buyers engaged with peers who addressed their challenge
      48% followed industry conversationson the topic
      37% posted questions on social networking sites looking for suggestions
      - Source Genius
    • ALL I NEED
      TO SUCCEED
      IN SOCIAL MEDIA
      IS B2B EXAMPLES
    • THIS IS ABOUT…
      FINDING
      YOUR OWN
      ANSWERS
    • The value of Social Media is less about what we see above the monitoring report and more about what lies beneath
    • Social Feeds = Content Discovery
    • Discovery
      Listening
      Experience
      Evaluation
      Engagement
      Action
      Need
      Awareness
      Consideration
      Decision
      Satisfaction
      Recommendation
    • WHO OWNS
      SOCIAL MEDIA?
    • WHO OWNS
      THE CUSTOMER?
    • Over 70% of purchases are restricted to established vendors or are heavily dependent on Word of Mouth recommendations
      - Source Buyersphereebook, Enquiro
    • Do you know who’s influencing your market?
    • WHAT’S THE ROI?
    • Referral
      Comment
      Shortcut
      Sale
      Retweet
      Lead
      Like
      Donation
      This is a “click” to action
    • change
      cause
      build
      inspire
      I want to something…
      organize
      sell
      raise
      discover
    • THE
      FUTURE OF BUSINESS
      ISN’T CREATED,
      IT’S CO-CREATED
    • CREATE IT.
    • This is about designing experiences in real time and in the real world
    • This is your time to lead…
      not follow