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Dell B2B Huddle UK with Brian Solis
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Dell B2B Huddle UK with Brian Solis

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Brian Solis on the future of Social Media, B2B, and business - http://twitter.com/#!/ericschwartzman/status/53928410552078336

Brian Solis on the future of Social Media, B2B, and business - http://twitter.com/#!/ericschwartzman/status/53928410552078336

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Transcript

  • 1. @briansolis
    TheBrianSolis
    BrianSolisTV
  • 2. THE STATE OF B2B SOCIAL MEDIA
  • 3.
  • 4. 46% of B2B respondents said social media was perceived as irrelevant to their company
  • 5. By not saying anything, we say everything
  • 6.
  • 7. B2B social media marketing spending will grow from $11 million in 2009 to $54 million in 2014- Source Forrester
  • 8. 93% of business buyers believe all companies should have a social media presence- Source Marketo
  • 9. 85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them- Source Marketo
  • 10. 59% of B2B buyers engaged with peers who addressed their challenge
    48% followed industry conversationson the topic
    37% posted questions on social networking sites looking for suggestions
    - Source Genius
  • 11. ALL I NEED
    TO SUCCEED
    IN SOCIAL MEDIA
    IS B2B EXAMPLES
  • 12. THIS IS ABOUT…
    FINDING
    YOUR OWN
    ANSWERS
  • 13. The value of Social Media is less about what we see above the monitoring report and more about what lies beneath
  • 14.
  • 15. Social Feeds = Content Discovery
  • 16.
  • 17.
  • 18. Discovery
    Listening
    Experience
    Evaluation
    Engagement
    Action
    Need
    Awareness
    Consideration
    Decision
    Satisfaction
    Recommendation
  • 19.
  • 20. WHO OWNS
    SOCIAL MEDIA?
  • 21. WHO OWNS
    THE CUSTOMER?
  • 22.
  • 23. Over 70% of purchases are restricted to established vendors or are heavily dependent on Word of Mouth recommendations
    - Source Buyersphereebook, Enquiro
  • 24.
  • 25. Do you know who’s influencing your market?
  • 26.
  • 27.
  • 28. WHAT’S THE ROI?
  • 29. Referral
    Comment
    Shortcut
    Sale
    Retweet
    Lead
    Like
    Donation
    This is a “click” to action
  • 30.
  • 31. change
    cause
    build
    inspire
    I want to something…
    organize
    sell
    raise
    discover
  • 32. THE
    FUTURE OF BUSINESS
    ISN’T CREATED,
    IT’S CO-CREATED
  • 33. CREATE IT.
  • 34. This is about designing experiences in real time and in the real world
  • 35. This is your time to lead…
    not follow