Dell B2B Huddle UK with Brian Solis

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THE STATE OF B2B SOCIAL MEDIA

46% of B2B respondents said social media was perceived as irrelevant to their company

By not saying anything, we say everything

B2B social media marketing spending will grow from $11 million in 2009 to $54 million in 2014- Source Forrester

93% of business buyers believe all companies should have a social media presence- Source Marketo

85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them- Source Marketo

59% of B2B buyers engaged with peers who addressed their challenge
48% followed industry conversationson the topic
37% posted questions on social networking sites looking for suggestions
- Source Genius

ALL I NEED
TO SUCCEED
IN SOCIAL MEDIA
IS B2B EXAMPLES

THIS IS ABOUT…
FINDING
YOUR OWN
ANSWERS

The value of Social Media is less about what we see above the monitoring report and more about what lies beneath

Social Feeds = Content Discovery

Discovery
Listening
Experience
Evaluation
Engagement
Action
Need
Awareness
Consideration
Decision
Satisfaction
Recommendation

WHO OWNS
SOCIAL MEDIA?

WHO OWNS
THE CUSTOMER?

Over 70% of purchases are restricted to established vendors or are heavily dependent on Word of Mouth recommendations
- Source Buyersphereebook, Enquiro

Do you know who’s influencing your market?

WHAT’S THE ROI?

Referral
Comment
Shortcut
Sale
Retweet
Lead
Like
Donation
This is a “click” to action

change
cause
build
inspire
I want to something…
organize
sell
raise
discover

THE
FUTURE OF BUSINESS
ISN’T CREATED,
IT’S CO-CREATED

CREATE IT.

This is about designing experiences in real time and in the real world

This is your time to lead…
not follow

http://socialmediab2b.com	3875
http://feeds2.feedburner.com	254
http://www.nevillehobson.com	91
http://www.spatiallyrelevant.org	88
http://feeds.feedburner.com	26
http://1000heads.com	25
http://paper.li	16
http://sandiegoca411.com	14
http://www.1000heads.com	14
http://gaslamphistoricdistrict.com	2
http://apptiv.de	2
http://www.smo.co.il	1
http://translate.googleusercontent.com	1
http://victoriaskincare.blogspot.com	1
http://www.hanrss.com	1
http://205.188.242.2	1
http://pmsapp.mercadolibre.com.mx	1
http://courrielweb-4.videotron.ca	1
http://205.188.242.1	1
http://elistiqlal.blogspot.com	1
http://www.istikbal.gr	1
http://aprendersociales.blogspot.com	1
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http://www.slideshare.net	1

Dell B2B Huddle UK with Brian Solis

by Brian Solis on Apr 16, 2011

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