daNutsA very good presentation. Thank you1 month ago
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2medicure at 2medicureWell I do agree that social media is increase and becoming one of the best weapon to spread the words faster it is modern way of communication. Nice presentation2 years ago
Dell B2B Huddle UK with Brian SolisPresentation Transcript
@briansolis TheBrianSolis BrianSolisTV
THE STATE OF B2B SOCIAL MEDIA
46% of B2B respondents said social media was perceived as irrelevant to their company
By not saying anything, we say everything
B2B social media marketing spending will grow from $11 million in 2009 to $54 million in 2014- Source Forrester
93% of business buyers believe all companies should have a social media presence- Source Marketo
85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them- Source Marketo
59% of B2B buyers engaged with peers who addressed their challenge 48% followed industry conversationson the topic 37% posted questions on social networking sites looking for suggestions - Source Genius
ALL I NEED TO SUCCEED IN SOCIAL MEDIA IS B2B EXAMPLES
THIS IS ABOUT… FINDING YOUR OWN ANSWERS
The value of Social Media is less about what we see above the monitoring report and more about what lies beneath
Over 70% of purchases are restricted to established vendors or are heavily dependent on Word of Mouth recommendations - Source Buyersphereebook, Enquiro
Do you know who’s influencing your market?
WHAT’S THE ROI?
Referral Comment Shortcut Sale Retweet Lead Like Donation This is a “click” to action
change cause build inspire I want to something… organize sell raise discover
THE FUTURE OF BUSINESS ISN’T CREATED, IT’S CO-CREATED
CREATE IT.
This is about designing experiences in real time and in the real world
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