The document discusses the evolving landscape of B2B social media, highlighting that 46% of B2B respondents view it as irrelevant, despite projected growth in marketing spending. It emphasizes the importance of interaction and engagement on social platforms, with most buyers believing companies should actively participate in conversations. The future of business is framed as co-creation, urging companies to lead rather than follow in designing real-time customer experiences.

1. @briansolisTheBrianSolisBrianSolisTV

2. THE STATE OF B2B SOCIAL MEDIA

4. 46% of B2B respondents said social media was perceived as irrelevant to their company

5. By not saying anything, we say everything

7. B2B social media marketing spending will grow from $11 million in 2009 to $54 million in 2014- Source Forrester

8. 93% of business buyers believe all companies should have a social media presence- Source Marketo

9. 85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them- Source Marketo

10. 59% of B2B buyers engaged with peers who addressed their challenge48% followed industry conversationson the topic37% posted questions on social networking sites looking for suggestions- Source Genius

11. ALL I NEEDTO SUCCEEDIN SOCIAL MEDIAIS B2B EXAMPLES

12. THIS IS ABOUT…FINDINGYOUR OWNANSWERS

13. The value of Social Media is less about what we see above the monitoring report and more about what lies beneath

15. Social Feeds = Content Discovery

18. DiscoveryListeningExperienceEvaluationEngagementActionNeedAwarenessConsiderationDecisionSatisfactionRecommendation

20. WHO OWNSSOCIAL MEDIA?

21. WHO OWNSTHE CUSTOMER?

23. Over 70% of purchases are restricted to established vendors or are heavily dependent on Word of Mouth recommendations- Source Buyersphereebook, Enquiro

25. Do you know who’s influencing your market?

28. WHAT’S THE ROI?

29. ReferralCommentShortcutSaleRetweetLeadLikeDonationThis is a “click” to action

31. changecausebuildinspireI want to something…organizesellraisediscover

32. THEFUTURE OF BUSINESSISN’T CREATED,IT’S CO-CREATED

33. CREATE IT.

34. This is about designing experiences in real time and in the real world

35. This is your time to lead…not follow