Social Media, Tsunamis, and Crisis Management

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Presentation to the Social Medial Club of Hawaii on how social media can be used to aid during tsunami warnings

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  • @Steven F Hi Steven. Sorry for the long delay in my response (I didn't notice your comment.). I am not sure what sensor data you mean. As far as I know, no raw data is streamed over Twitter or other feeds. Only derived products and outreach related posts are shared that way.
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  • How infrequent is that sensors are wrong? If data from sensors goes directly to let's say the Central Pacific Hurricane Center's Twitter feeds or smartphone app, how often is it that the data is erroneous?
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  • Earthquakes and landslides deform the ocean bottom, which in turn deforms the ocean surface. Pyroclastic flows and meteorite impacts deform the surface directly.
  • Social Media, Tsunamis, and Crisis Management

    1. 1. Social Media, Tsunamis, and Crisis Management Brian Shiro NOAA Pacific Tsunami Warning Center March 16, 2011 Social Media Club of Hawaii
    2. 2. Open Government Initiative http://www.whitehouse.gov/Open
    3. 3. Open Government Initiative <ul><li>President Obama signed the Memorandum on Transparency and Open Government as his first executive action on January 21, 2009. </li></ul><ul><li>On December 8, 2009, he issued the Open Government Directive with written instructions to every government agency to open its doors and its data to the American people. </li></ul>“ Enable public safety officials across levels of government to share information in real time and improve response to national disasters.” -Open Government Directive
    4. 4. Social Media is…
    5. 5. Social Media is…
    6. 6. Social Networking Sites (SNS) <ul><li>Blogs and Wikis </li></ul><ul><li>Twitter, Facebook, LinkedIn, Buzz, etc. </li></ul><ul><li>YouTube, Flickr, Picasa, etc. </li></ul><ul><li>Digg, StumbleUpon, etc. </li></ul><ul><li>govloop, govfresh </li></ul><ul><li>slideshare </li></ul>
    7. 7. Social Media affects…
    8. 8. Social Media affects…
    9. 9. Social Media affects…
    10. 10. Social Media affects…
    11. 11. Pew Stats on Social Networking Site (SNS) Use <ul><li>79% of American Adults used the internet in 2009. </li></ul><ul><li>59% adults primarily receive news via the internet (75% from SNS). </li></ul><ul><li>46% adults use SNS </li></ul><ul><li>37% of internet users contribute to creating or disseminating news. </li></ul><ul><li>79% of SNS users on Facebook (median age 33), 19% on Twitter (median age 31) </li></ul>http://www.pewinternet.org/topics/social-networking.aspx http://www.pewinternet.org/Reports/2010/Online-News.aspx
    12. 12. Social Media and Disasters in Goverment <ul><li>USGS Mount Redoubt eruptions: @alaska_avo http://www.adn.com/volcano/story/756874.html </li></ul><ul><li>USGS Twitter Earthquake Detector: @USGSted (crowdsourcing) http://business.twitter.com/twitter101/case_usgs http://www.seismosoc.org/publications/SRL/SRL_81/srl_81-2_es/ </li></ul><ul><li>NWS Storm Reports (crowdsourcing) http://www.srh.noaa.gov/srh/twitter/twitter.php </li></ul><ul><li>Several excellent papers with more examples: http://www. jeannettesutton .com/Papers_and_presentations.html </li></ul>“ Enable public safety officials across levels of government to share information in real time and improve response to national disasters.” -Open Government Directive
    13. 13. NWS Storm Reports
    14. 14. Information flow pre-Twitter Era Too slow and fragile!
    15. 15. Information flow in the Twitter Era Fast, robust, viral!
    16. 16. What is a Tsunami? <ul><li>A tsunami is a series of long-period waves created by an abrupt disturbance that displaces a large amount of water. </li></ul><ul><li>Caused by: </li></ul>
    17. 17. Bullseye: Tsunamis in Hawaii Lines show tsunami travel time to Hawaii in hours. Destructive tsunamis every 7 years on average
    18. 18. Tweets during Samoa Tsunami of 29 Sep 2009 <ul><li>“ tsunami” was #2 keyword during the peak with about 14,000 tweets. </li></ul>
    19. 19. Tweets during Vanuatu Tsunami of 7 Oct 2009 <ul><li>Geographic distribution of tweets tracked from the USGS Twitter Earthquake Detector Project (@USGSted) </li></ul>
    20. 20. Tweets during Chile Tsunami of 27 Feb 2010 <ul><li>“ tsunami” was a top keyword during the peak with about 62,000 tweets. </li></ul>
    21. 21. Tweets during Japan Tsunami of 11 March 2011 <ul><li>“ tsunami” was a top keyword during the peak with about 158,000 tweets. </li></ul><ul><li>Tweets coming from Tokyo topped 1,200 per minute, according to Tweet-o-Meter . </li></ul>
    22. 22. Japanese tsunami of March 2011
    23. 23. Community Conversations #hitsunami http://www.hitsunami.info
    24. 24. NOAA and Social Media <ul><li>Official policy on social media use not established until January 26, 2011. </li></ul><ul><li>Foothold in most major social media services already. </li></ul><ul><li>Lags behind peer agencies like NASA and USGS. </li></ul><ul><li>No official tsunami warning presence … yet. </li></ul><ul><li>(We’re working on it!) </li></ul>http://www.noaa.gov/socialmedia
    25. 25. DoC/NOAA Policy <ul><li>In 2008, there was a government-wide shutdown of almost every government social media account due to concerns over the default Terms of Service agreements. </li></ul><ul><li>NOAA’s experimental Tsunami Warning twitter & facebook accounts were deactivated then. </li></ul><ul><li>From 2008-2010, the government negotiated new Terms of Service agreements with many social media services. </li></ul><ul><li>On January 26, 2011, the Department of Commerce (under which NOAA falls) issued its “Policy on the Approval and Use of Social Media and Web 2.0.” </li></ul><ul><li>http://www.osec.doc.gov/webresources/socialmedia/DOC_Approved_Agreements.html </li></ul>
    26. 26. What’s next? <ul><li>Automatic tsunami warning tweets & FB posts ~ spring 2011 </li></ul><ul><li>SMS text messaging service ~ summer 2011 </li></ul><ul><li>Tsunami.gov portal ~ fall 2011 aggregate all government tsunami websites into one with greatly improved functionality </li></ul><ul><li>Extend and enhance services some ideas: crowdsourcing tweets of tsunami observations, live video feeds from the warning centers </li></ul>
    27. 27. Any questions? Brian Shiro @brianshiro [email_address]

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