WordPress as a CMS

WordCamp Montreal 2010 Brian Rotsztein Hub: www.brianrotsztein.com Blog: www.purposive.com Follow Me: @brianrotsztein Write Me: info@brianrotsztein.com

Seminar Overview 1. From Basic CMS to WordPress 2. Why WordPress is a Powerful CMS 3. How to Convert WordPress to a CMS 4. Refining Your CMS for Business Websites 5. What is Being Managed? 6. Pitfalls of WordPress as a Business CMS 7. Business Questions 8. Gallery of Popular WordPress Uses P.S. Say “no!” to death by PowerPoint. No other slide in this presentation will look like this!

What is a CMS ?

Software

A Basic CMS… Allows users with little understanding of web programming to update a website.

Simplest Form (…and I mean REALLY simple!)

2 Popular Basic CMSs Cushy CMS & Adobe Contribute: Users edit text on a static website

A basic CMS is a limited product

A Better CMS… Can do a lot more than these simplistic systems.

Enter:

Blog Website Traditional Edit with use of a CMS WordPress

Popular WordPess Features Blog Website _____________________________________________________________________________________________________ Add Text _____________________________________________________________________________________________________ Add Media _____________________________________________________________________________________________________ Edit Main Sections _____________________________________________________________________________________________________ Manage Users _____________________________________________________________________________________________________ Add Comments _____________________________________________________________________________________________________

Blog or website?

A Blog IS a Website!

In most cases, the distinction is ARBITRARY

The main defining factor is PURPOSE How is WordPress being used?

Why is WordPress a powerful CMS?

Flexible Versatile Adaptable Adjustable Extensible

Themes

n s g i Plu

WordPress is a Platform

Add Plugins, Watch it Grow

Adapt as Needed

Create a Masterpiece

How Many?

Photo by Wikimedia User Darkfate

Community Support

Mobile Apps Have Smartphone. Will Update.

A Deeper Look

Posts vs. Pages Get Over It!

Display a Static Front Page

X www.website.com/08/28/?p123crap/ www.website.com/products/

Disallow Comments Full Website Individual Pages

Navigation by Widget

Published Sidebar Menu

Template Hierarchy

Template Tags: Tags Tag

CMS Themes

CMS Theme with Custom Options

Refine Your CMS

Admin Management: User Roles

Search Engine Optimization (SEO) Make your website “Google-friendly” Plugins to Consider All in One SEO Pack Platinum SEO Pack Headspace 2

Maintenance Mode

Don’t wait until disaster strikes Make Back-ups!

More Ideas for Business CMSs Project / Task Management (CollabPress) Speed Up WordPress (WP Super Cache) “Actual” CMS Plugins White Label Admin Templates

What exactly are you managing?

The main factors are Content & Communications

TEXT (Obvious, I know) Visual HTML This is blue text. <h1><span style="color: #0000ff;">This is blue text.</span></h1>

Photos People like to look at people Plugins to Consider NextGEN Gallery Flickr Gallery Watermark Reloaded Microstock

Video Plugin to Consider Smart YouTube

Contact Management Plugins to Consider WP Contacts Directory RoloPress

Email “Marketing” Plugins to Consider MailPress

Customer Support Plugins to Consider WordPress Advanced Ticket System LiveHelpNow

Audio/Podcasting Plugins to Consider Podpress Blubrry PowerPress

E-commerce

Social Media Networking

Remember… WordPress is User-defined The Definers Business Owners Web Designers Web Programmers Internet Marketers End-users YOU

Build On Your Platform Business Website Job Boards Personal Site Classified Ads Real Estate Listings Social Media Network Magazine Forum Event Registration Portfolio Membership Website Review Websites Radio Station (RSS Station) Online Store Subscription-only Website Product Gallery Video Sharing Wiki Intranet Auctions Word Processing Cloud Web Directory The List Goes On…

Pitfalls

Upgrades

Start with Version 1.0

New Version is Released

Upgrade to a Better Version

Custom Programming

A Web Designer Can Help

You May Want to Un-plugin

Training One-on-one User Manual Teach to Learn Demo Site

Multilingualism WordPress might have trouble displaying text in a language that others can understand.

Business Questions Why do I need a CMS? What are my needs? (Realistic?) Who is going to manage my WordPress CMS? Will there be future expansion? (Themes, Plugins, Content Types Upgrades) Do I have time? (E.g., search for plugins, test plugins, read reviews,…) Do I have the skill set? What’s my budget?

Who is using ?

Brian Rotsztein Hub: www.brianrotsztein.com Blog: www.purposive.com Follow Me: @brianrotsztein Write Me: info@brianrotsztein.com Web Design: www.redstonex.com Internet Marketing: www.uniseo.com

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WordPress as a CMS

by Brian Rotsztein on Aug 29, 2010

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WordPress as a CMS — Presentation Transcript