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WordPress as a CMS

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These are the slides from my "WordPress as a CMS" presentation at WordCamp Montreal 2010. WordPress can be a powerful content management system for businesses. Find out why! Business owners, freelance …

These are the slides from my "WordPress as a CMS" presentation at WordCamp Montreal 2010. WordPress can be a powerful content management system for businesses. Find out why! Business owners, freelance web designers and programmers in the audience found this presentation useful, especially with the tips and practical advice. If you didn't attend the event, it should still be helpful. If nothing else, enjoy the Star Wars, BSG, and other geek references! Enjoy!

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  • 1. WordCamp Montreal 2010 Brian Rotsztein Hub: www.brianrotsztein.com Blog: www.purposive.com Follow Me: @brianrotsztein Write Me: info@brianrotsztein.com
  • 2. Seminar Overview 1. From Basic CMS to WordPress 2. Why WordPress is a Powerful CMS 3. How to Convert WordPress to a CMS 4. Refining Your CMS for Business Websites 5. What is Being Managed? 6. Pitfalls of WordPress as a Business CMS 7. Business Questions 8. Gallery of Popular WordPress Uses P.S. Say “no!” to death by PowerPoint. No other slide in this presentation will look like this!
  • 3. What is a CMS ?
  • 4. Software
  • 5. A Basic CMS… Allows users with little understanding of web programming to update a website.
  • 6. Simplest Form (…and I mean REALLY simple!)
  • 7. 2 Popular Basic CMSs Cushy CMS & Adobe Contribute: Users edit text on a static website
  • 8. A basic CMS is a limited product
  • 9. A Better CMS… Can do a lot more than these simplistic systems.
  • 10. Enter:
  • 11. Blog Website Traditional Edit with use of a CMS WordPress
  • 12. Popular WordPess Features Blog Website _____________________________________________________________________________________________________ Add Text _____________________________________________________________________________________________________ Add Media _____________________________________________________________________________________________________ Edit Main Sections _____________________________________________________________________________________________________ Manage Users _____________________________________________________________________________________________________ Add Comments _____________________________________________________________________________________________________
  • 13. Blog or website?
  • 14. A Blog IS a Website!
  • 15. In most cases, the distinction is ARBITRARY
  • 16. The main defining factor is PURPOSE How is WordPress being used?
  • 17. Why is WordPress a powerful CMS?
  • 18. Easy
  • 19. Flexible Versatile Adaptable Adjustable Extensible
  • 20. Themes
  • 21. n s g i Plu
  • 22. WordPress is a Platform
  • 23. Add Plugins, Watch it Grow
  • 24. Adapt as Needed
  • 25. Create a Masterpiece
  • 26. How Many?
  • 27. Photo by Wikimedia User Darkfate
  • 28. Community Support
  • 29. Mobile Apps Have Smartphone. Will Update.
  • 30. A Deeper Look
  • 31. Posts vs. Pages Get Over It!
  • 32. Display a Static Front Page
  • 33. X www.website.com/08/28/?p123crap/ www.website.com/products/
  • 34. Disallow Comments Full Website Individual Pages
  • 35. Navigation by Widget
  • 36. Published Sidebar Menu
  • 37. Template Hierarchy
  • 38. Template Tags: Tags Tag
  • 39. CMS Themes
  • 40. CMS Theme with Custom Options
  • 41. Refine Your CMS
  • 42. Admin Management: User Roles
  • 43. Search Engine Optimization (SEO) Make your website “Google-friendly” Plugins to Consider All in One SEO Pack Platinum SEO Pack Headspace 2
  • 44. Maintenance Mode
  • 45. Don’t wait until disaster strikes Make Back-ups!
  • 46. More Ideas for Business CMSs Project / Task Management (CollabPress) Speed Up WordPress (WP Super Cache) “Actual” CMS Plugins White Label Admin Templates
  • 47. What exactly are you managing?
  • 48. The main factors are Content & Communications
  • 49. TEXT (Obvious, I know) Visual HTML This is blue text. <h1><span style="color: #0000ff;">This is blue text.</span></h1>
  • 50. Photos People like to look at people Plugins to Consider NextGEN Gallery Flickr Gallery Watermark Reloaded Microstock
  • 51. Video Plugin to Consider Smart YouTube
  • 52. Contact Management Plugins to Consider WP Contacts Directory RoloPress
  • 53. Email “Marketing” Plugins to Consider MailPress
  • 54. Customer Support Plugins to Consider WordPress Advanced Ticket System LiveHelpNow
  • 55. Audio/Podcasting Plugins to Consider Podpress Blubrry PowerPress
  • 56. E-commerce
  • 57. Social Media Networking
  • 58. Remember… WordPress is User-defined The Definers Business Owners Web Designers Web Programmers Internet Marketers End-users YOU
  • 59. Build On Your Platform Business Website Job Boards Personal Site Classified Ads Real Estate Listings Social Media Network Magazine Forum Event Registration Portfolio Membership Website Review Websites Radio Station (RSS Station) Online Store Subscription-only Website Product Gallery Video Sharing Wiki Intranet Auctions Word Processing Cloud Web Directory The List Goes On…
  • 60. Pitfalls
  • 61. Upgrades
  • 62. Start with Version 1.0
  • 63. New Version is Released
  • 64. Upgrade to a Better Version
  • 65. Custom Programming
  • 66. A Web Designer Can Help
  • 67. You May Want to Un-plugin
  • 68. Training One-on-one User Manual Teach to Learn Demo Site
  • 69. Multilingualism WordPress might have trouble displaying text in a language that others can understand.
  • 70. Business Questions Why do I need a CMS? What are my needs? (Realistic?) Who is going to manage my WordPress CMS? Will there be future expansion? (Themes, Plugins, Content Types Upgrades) Do I have time? (E.g., search for plugins, test plugins, read reviews,…) Do I have the skill set? What’s my budget?
  • 71. Who is using ?
  • 72. Brian Rotsztein Hub: www.brianrotsztein.com Blog: www.purposive.com Follow Me: @brianrotsztein Write Me: info@brianrotsztein.com Web Design: www.redstonex.com Internet Marketing: www.uniseo.com