SEO & Social Media for Business with WordPress

Hub: www.brianrotsztein.com Blog: www.purposive.com Follow Me: @brianrotsztein Write Me: info@brianrotsztein.com Web Design: www.redstonex.com Internet Marketing: www.uniseo.com Brian Rotsztein SEO & Social Media for Business with WordPress WordCamp Montreal 2011

Why SEO ?

Search is not
Passive

Active
Search is

Reach Your Target Market
Increase Leads & Sales

SEO
On-site
Off-site (Linking)

Our focus today… On-site SEO

CONTENT IS KING

“ Major” SEO Plugins to Consider All in One SEO Pack WordPress SEO by Yoast

Start with Keywords

Permalinks

Headers & Text Don’t use the H1 twice! Headshots & Portraits (H1) Canon Cameras (H2) Not Used as Often (H3) Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text. Lorem Ipsum is simply dummy text of the printing and typesetting industry and more lorem . Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Title Tag Top of Browser Tab in Browser Title Montreal Headshots

Description Meta-tag Description <meta name="description" content=“Write 1-2 sentences here." /> You won’t see this but Google will… Montreal Headshots

Title Description

Local SEO

ALT Tags Overhyped Singer

Duplicate Content

Plugins to Consider Canonical URL’s <link rel=“canonical” href=http://www.website.com/pagename/”/>

Internal Linking Plugins to Consider WordPress SEO by Yoast (Internal Links Section) Better Related Content Broken Link Checker SEO Smart Links

Click Here
Headshots
X Anchor Text

Speed Up Your Website Plugins to Consider WP Smush.it (Images) WP Minify (JS & CSS) WP Super Cache

Let’s briefly discuss… Off-site SEO (Linking)

SEO
On-site
Off-site (Linking) Remember…

Inbound Links are Like Votes

Analyze Your Data! Plugins to Consider Woopra Google Analytics for WordPress Google Analytics Dashboard

Let’s Change Gears

Social Media Marketing Issues
Time consuming
Scattered
Requires content

High Social Networking Social-Content Dichotomy Low Social Networking Low Content High Content

IS a social media platform!

Engage! Plugins to Consider What Would Seth Godin Do GD Star Rating PollDaddy Polls & Ratings Smart YouTube Social Slider

Encourage Plugins to Consider Subscribe to Comments Reloaded Foursquare Venue Meet Your Commenters CommentLuv SexyBookmarks Sociable (& Sociable for WordPress 3.0)

Plugins to Consider Facebook Like Button Facebook Like Box WordBooker Simple Facebook Connect Facebook Comments for WordPress Facebook Open Graph

Plugins to Consider TweetMeme Button Twitter Counter Tweet Blender

Social Media Optimization (SMO)
Search Engine Optimization
Social Media

Mobile Plugins to Consider WP Touch

Take Small Steps

Have Fun!

SEO Classes WordPress Courses uniseo.com/training Half Day & Full Day Courses

Hub: www.brianrotsztein.com Blog: www.purposive.com Follow Me: @brianrotsztein Write Me: info@brianrotsztein.com Web Design: www.redstonex.com Internet Marketing: www.uniseo.com Brian Rotsztein SEO & Social Media for Business with WordPress WordCamp Montreal 2011

http://www.rotsztein.com	56
http://blog.websourcing.fr	56
http://uniseo.ca	26
http://www.conseilsmarketing.fr	12
http://www.conseilsmarketing.com	7
http://feeds.feedburner.com	7
http://lanyrd.com	5
http://paper.li	5
http://www.stonepower.fr	4
http://us-w1.rockmelt.com	4
http://www.netvibes.com	3
http://valerialandivar.ca	2
http://www.slideshare.net	1
https://twitter.com	1

SEO & Social Media for Business with WordPress

by Brian Rotsztein on Jul 10, 2011

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SEO & Social Media for Business with WordPress — Presentation Transcript