SEO & Social Media for Business with WordPress

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These are the slides from my talk at WordCamp Montreal 2011. The first half is a basic how-to, showing some easy SEO techniques and the second part features theory and practice in social media, including the social-content dichotomy and a plugin recommendations for Facebook, Twitter, and other social media platforms.

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  • - People don’t need a plugin
  • Take off your business hat You’re interrupting the game
  • What Would Seth Godin Do – plugin displays custom messages (b/w your articles where ever you like. you can insert your RSS email subscription field, facebook, twitter, linkedin, and other social networks profile links.) GD Star Rating – great ‘rate this’ plugin which suits almost any blog specially products related. Poll Daddy – plugin which allows you to create and manage polls and ratings from within your WordPress dashboard. Smart YouTube – Helps with videos Social Slider – “Oh Cool” Effect. Slides in from the side
  • Mobile and social media go hand in hand.

Transcript

  • 1. Hub: www.brianrotsztein.com Blog: www.purposive.com Follow Me: @brianrotsztein Write Me: info@brianrotsztein.com Web Design: www.redstonex.com Internet Marketing: www.uniseo.com Brian Rotsztein SEO & Social Media for Business with WordPress WordCamp Montreal 2011
  • 2. Why SEO ?
  • 3.
    • Search is not
    • Passive
  • 4.
    • Active
    Search is
  • 5.
    • Reach Your Target Market
    • Increase Leads & Sales
  • 6. SEO
    • On-site
    Off-site (Linking)
  • 7. Our focus today… On-site SEO
  • 8. CONTENT IS KING
  • 9. “ Major” SEO Plugins to Consider All in One SEO Pack WordPress SEO by Yoast
  • 10. Start with Keywords
  • 11. Permalinks
  • 12.  
  • 13. Headers & Text Don’t use the H1 twice! Headshots & Portraits (H1) Canon Cameras (H2) Not Used as Often (H3) Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text. Lorem Ipsum is simply dummy text of the printing and typesetting industry and more lorem . Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
  • 14. Title Tag Top of Browser Tab in Browser Title Montreal Headshots
  • 15. Description Meta-tag Description <meta name=&quot;description&quot; content=“Write 1-2 sentences here.&quot; /> You won’t see this but Google will… Montreal Headshots
  • 16. Title Description
  • 17. Local SEO
  • 18. ALT Tags Overhyped Singer
  • 19.  
  • 20. Duplicate Content
  • 21. Plugins to Consider Canonical URL’s <link rel=“canonical” href=http://www.website.com/pagename/”/>
  • 22. Internal Linking Plugins to Consider WordPress SEO by Yoast (Internal Links Section) Better Related Content Broken Link Checker SEO Smart Links
  • 23.
    • Click Here
    • Headshots
    X Anchor Text
  • 24. Speed Up Your Website Plugins to Consider WP Smush.it (Images) WP Minify (JS & CSS) WP Super Cache
  • 25. Let’s briefly discuss… Off-site SEO (Linking)
  • 26. SEO
    • On-site
    Off-site (Linking) Remember…
  • 27. Inbound Links are Like Votes
  • 28. Analyze Your Data! Plugins to Consider Woopra Google Analytics for WordPress Google Analytics Dashboard
  • 29. Let’s Change Gears
  • 30.  
  • 31. Social Media Marketing Issues
    • Time consuming
    • Scattered
    • Requires content
  • 32. High Social Networking Social-Content Dichotomy Low Social Networking Low Content High Content
  • 33. IS a social media platform!
  • 34. Engage! Plugins to Consider What Would Seth Godin Do GD Star Rating PollDaddy Polls & Ratings Smart YouTube Social Slider
  • 35. Encourage Plugins to Consider Subscribe to Comments Reloaded Foursquare Venue Meet Your Commenters CommentLuv SexyBookmarks Sociable (& Sociable for WordPress 3.0)
  • 36. Plugins to Consider Facebook Like Button Facebook Like Box WordBooker Simple Facebook Connect Facebook Comments for WordPress Facebook Open Graph
  • 37. Plugins to Consider TweetMeme Button Twitter Counter Tweet Blender
  • 38. Social Media Optimization (SMO)
    • Search Engine Optimization
    Social Media
  • 39. Mobile Plugins to Consider WP Touch
  • 40. Take Small Steps
  • 41. Have Fun!
  • 42. SEO Classes WordPress Courses uniseo.com/training Half Day & Full Day Courses
  • 43. Hub: www.brianrotsztein.com Blog: www.purposive.com Follow Me: @brianrotsztein Write Me: info@brianrotsztein.com Web Design: www.redstonex.com Internet Marketing: www.uniseo.com Brian Rotsztein SEO & Social Media for Business with WordPress WordCamp Montreal 2011