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These are the slides to my presentation at PodCamp Montreal 2010. The talk mentioned search engine optimization (SEO) , pay per click (PPC), and social media marketing. I stress the convergence of......

These are the slides to my presentation at PodCamp Montreal 2010. The talk mentioned search engine optimization (SEO) , pay per click (PPC), and social media marketing. I stress the convergence of these different approaches to Internet marketing. There's a lot to say on the topic but I wanted to make sure we had time for a discussion (and an interesting, lively one it turned out to be... thank you!) so this version is much shorter than the original one but it should be fine. You can look at this as a sort of "status update" where I point out how Google has worked its way into social and how Facebook is getting into search. If your company needs help with online marketing, contact me or my team. Thank you for your interest!

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  • 1. Search vs Social Marketing to The Client of the Future PodCamp Montreal 2010 Brian Rotsztein Hub: www.brianrotsztein.com Blog: www.purposive.com Follow Me: @brianrotsztein Write Me: info@brianrotsztein.com
  • 2. Once upon a time, Confusion & Chaos reigned…
  • 3. 2 Parts of Early Human Lifestyles Search Social Categorize Communication Information Discuss Find Interact
  • 4. Fast Forward to Today
  • 5. We Still Rely on Search & Social
  • 6. Search Marketing Use SEO for Higher Organic Rankings Sponsor Results for Paid Rankings (Pay Per Click)
  • 7. To Find Something Useful
  • 8. Why do marketers love search?
  • 9. Targeting Capability
  • 10. Active vs Passive Users
  • 11. This is Active Search
  • 12. This is Passive (+ Poorly Targeted)
  • 13. This is Active Search
  • 14. This is Passive
  • 15. This is Active Search
  • 16. Moving On To Social Media…
  • 17. Social media websites and networks are the platform on which communication, interaction, and discussions take place.
  • 18. Why Use Social Media?
  • 19. Stay in Touch
  • 20. Exchange Information
  • 21. Meet Others with Similar Interests
  • 22. Collaborate
  • 23. Generate Ideas
  • 24. Play
  • 25. Underlying Point: Community
  • 26. Where’s The Marketing?
  • 27. Missing?
  • 28. Social Media Marketing is Primarily… ________ Indirect Direct (At least for now)
  • 29. Just For The Record Social Media > But You Can’t Ignore The Fact That…
  • 30. 1,339,320,000 China 1,187,210,000 India 3 rd 500,000,000 Facebook 310,169,000 United States Largest 237,556,363 Indonesia 193,462,000 Brazil Country 170,456,000 Pakistan (by Population) 164,425,000 Bangladesh 158,259,000 Nigeria 141,927,297 Russia 127,390,000 Japan
  • 31. Google Today
  • 32. Google by 2015? Unlikely.
  • 33. Search Will Keep Changing, Not Die
  • 34. Bringing It Together
  • 35. Search Provides COLD Suggestions
  • 36. Social Media Networking Provides HOT Suggestions
  • 37. What Direction Will The Future Take Us?
  • 38. "The best way to predict the future is to invent it." Alan Kay (Computer Science Pioneer)
  • 39. Integration & Convergence It’s Already Happening…
  • 40. Google Throws the First Volley
  • 41. Blended Search (Universal Search)
  • 42. Twitter Feed
  • 43. Personal Search
  • 44. Same Thing?
  • 45. Facebook Open Graph: A Personalized Experience Establish People Connections Establish People-Item Connections
  • 46. Facebook Social Plugins: “Likes” & “Recommends”
  • 47. How will we target the next generation consumer?
  • 48. Facebook Open Graph Data + Search Marketing Data ________________________________________________ Consumer Identity Profile
  • 49. Mobility as a Platform
  • 50. An Example
  • 51. Where to Vacation?
  • 52. Can’t Decide
  • 53. Ask Google
  • 54. Cruise in Greece?
  • 55. Ask Facebook Friends
  • 56. Ask Twitter Followers
  • 57. Watch Cruise Videos
  • 58. Read Comments
  • 59. Return to Google (Based on Your Friends’ Suggestions)
  • 60. Facebook “Likes”
  • 61. Facebook Search Engine
  • 62. Enough Info from Cold & Hot Suggestions? Call to Book
  • 63. Emerging Trends & Ideas
  • 64. Linking vs Liking: The New Vote
  • 65. Social Citations Will Google Focus on Mentions?
  • 66. The Adaptive Internet: Facebook Connect, Open Graph & “Likes”
  • 67. Trust
  • 68. Search vs. Social is Shortsighted Search AND Social is More Realistic
  • 69. Discussion Questions How will we measure success given the coming changes? Should companies be concerned about being “liked”? Will the next generation want to be marketed to? What do you think about the Search vs Social debate?
  • 70. Search versus Social Marketing to The Client of the Future PodCamp Montreal 2010 Brian Rotsztein Hub: www.brianrotsztein.com Blog: www.purposive.com Follow Me: @brianrotsztein Write Me: info@brianrotsztein.com Web Design: www.RedstoneX.com Internet Marketing: www.Uniseo.com