These are the slides from my talk at WordCamp Toronto 2013. I saw a lot of people in the audience taking photos of my slides and the ones with idea lists in particular. So, I made it easy to find out about my book, "Content Marketing Ideas" by adding a link to a few slides. A sincere thank you goes out to everyone who gave me such incredible feedback on the talk. I'm glad to have helped and given back to the WordPress and marketing community.
This is the session description as posted on the WordCamp Toronto website: Content marketing is a hot buzzword right now and for good reason. An effective content strategy can have a profound effect on search engine optimization (SEO), social media marketing, visibility, brand awareness, and conversions. Properly implemented, the use of guest posts is one of the best ways to take advantage of WordPress for online marketing and promotional purposes. This holds true for bloggers as well as the business world. This is an introductory session that will highlight several important concepts, plugins, and best practices that should be considered when using WordPress and guest posting as part of an inbound marketing plan.