Innovation for the Masses
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Innovation for the Masses

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Presentation given at the 35th PDMA conference on innovation management, November 2011.

Presentation given at the 35th PDMA conference on innovation management, November 2011.

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  • 1. Innovation for the Masses Brian Romansky Director, New Business Opportunities Pitney Bowes, Inc. November 1, 2011 Brian.Romansky@pb.comProduct Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona
  • 2. Pitney Bowes Overview • $5.6B Revenue • 33,000 Employees in over 100 countries • 5 Lines of Business • Customer Communications Management: – Document prep, print, and mailing – Location intelligence – Mail Processing – On-Site Services (print, scan, copy, mail, records) • 90 Year Anniversary in 2010Product Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 2
  • 3. Employee Innovation Program Launched in 2009 Goals – Engage employees in innovation – Foster a culture of innovation – Drive ideas to action to create organic growth Formation – CEO mandate – Web-based idea management system – Spun-out of R&D and strategy organizationsProduct Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 3
  • 4. Organizational Structure Director – New Business Opportunities Challenge Architect (Sr. Principle Engineer) Functional Innovation Innovation Innovation Innovation Innovation Champion Champion Champion Champion Champion Finance HR IT Strategy Legal Operational Innovation Innovation Innovation Innovation Innovation Champion Champion Champion Champion Champion Software Mgmt Services Mailing Sys. Prod. Mail Mail ServicesProduct Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 4
  • 5. Challenge Process – Challenge architect facilitates the process – Innovation champion is responsible for results – Actions and metrics continue to be tracked after the challenge has concludedProduct Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 5
  • 6. Challenge Results > $50M• 4000+ ideas and 6000 comments • 6600+ active participants• 800+ actions 40% of wired population World-wide participation• Survived platform change Functional and Operational UnitsProduct Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 6
  • 7. Defining the TaskEmployee Innovation is notabout building a digitalsuggestion box – Focus on results and metrics – Two-way dialog, not anonymous – Apply to real business problemsProduct Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 7
  • 8. Setting Expectations Operating Functional Units Units “Big” Ideas   Incremental Ideas   Relative Activity Relative Value "Big" Ideas Incremental "Big" Ideas Incremental InnovationProduct Development and Management Association Innovation35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 8
  • 9. Incremental Innovation PedigreeProduct Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 9
  • 10. Make it Meaningful • Connect innovation to unit objectives • Target the right audience • Make the process transparentProduct Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 10
  • 11. Managed Progression Over Time • 2009: % of employees engaged • 2010: All units doing challenges • 2011: Challenges linked to unit objectives • 2012: Transparent process to manage actionsProduct Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 11
  • 12. Connecting to Unit Objectives 1 – Far Exceeds 2 – Exceeds 3 – Meets 4 – Threshold • Identify and publish Innovation Relevant Objectives (IRO)1 • Run one IdeaNet challenge that addresses an IRO • Run one IdeaNet challenge that addresses an IRO and meets best practices2 • Demonstrate progress4 based on one or more actions arising from IdeaNet • Retain an Innovation Demonstrate action on ideas Champion3 to facilitate employee engagement for organic growth and/or • Publish an innovation process improvements and dashboard5 behaviors that foster a culture • Document measurable results6 based on one of innovation. or more actions arisingProduct IdeaNet from Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 12
  • 13. Mapping Challenges to Populations– Target a population that has insight to the challenge problem Business Unit– Provide background information– Avoid saturation Special Interest Group– All challenges are “visible” to all employees, only the target group is “invited” All EmployeesProduct Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 13
  • 14. Mapping Challenges to Populations Business Partners Business Unit Customers External Special Interest Group Experts All EmployeesProduct Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 14
  • 15. Relentless Pursuit of Results • Respond to every idea submitted • Look beyond the ideas for common themes • Overcome common barriers to implementation • Emphasize action over analysisProduct Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 15
  • 16. Making Sense of Employee Ideas Idea Ranking and Selection • Cluster ideas into themes • Define actions that are based on multiple “ideas” • Move from “review meetings” to “project team meetings” • When possible, include idea submitters in the executionProduct Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 16
  • 17. “We are already doing …” Are we really? – Often this means “Somebody said something like this before and maybe even put it on a project plan” – Do we have valid metrics and results? Can we better communicate ongoing actions? – Well informed employees armed with a clear strategy are better innovators – How do you effectively share the current portfolio?Product Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 17
  • 18. Classic Implementation Barriers Functional units are not designed for change – Quick-fix is to simply define projects with accountable leaders – run them as an “exception” – Rely on innovation champion to follow-through – Longer-term solution: Create a program office Operational units resist change – Classic “innovator’s dilemma” problem – Most new product concepts get stuck in analysis – Advise learning through action in the market (lean startup)Product Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 18
  • 19. Emphasis on Action over AnalysisProduct Development and Management Association www.pbsalestrigger.com35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 19
  • 20. Future Plans • Each unit to implement a transparent process to follow-through on actions • Further de-centralization of innovation process • Corporate function to focus on implementing breakthrough concepts Research • Methods to communicate innovation activity • Use challenges to identify unmet needsProduct Development and Management Association35th Product Innovation Management Annual Global Conference 35th 2011 | Arizona Biltmore | Phoenix, ArizonaOctober 29 – November 2, Product Innovation Management Annual Global Conference October 29 – November 2, 2011 | Phoenix, Arizona 20