Spreading the Word: New Technologies
Mean Everyone Is a Journalist
Date: Tuesday, May 19
Time: 4 p.m.
Speaker:
Brian Reid
Media Director, WeissComm Partners

What We Know: It’s Hard for Big
Organizations

But … We Are Seeing an Explosion in
Online Dialogue with Specific Groups (like
patients, docs)

We See This Across the Spectrum,
From “In The Pipeline” to “Diabetes Mine”
to Sermo

We’re Even Seeing It At Big Organizations,
Which Are Now Tailoring Their Message to
Specific Groups

These Biotech Successes Have 1 Thing in
Common: 2-Way Communication …
Speaking and Listening

Tracking Me Down:
E-mail: breid@wcpglobal.com
Twitter: @brianreid
Skype: brianreid
AIM: carbonmolecule
Slideshare: brianreid
URL: www.wcpglobal.com
.