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ITESO Social Media in Government Presentation
 

ITESO Social Media in Government Presentation

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Here is the social media in government presentation I gave in Guadalajara, Mexico on May 17, 2010 for the ITESO conference (http://www.sicp.iteso.mx/) sponsored by CNN en Español....

Here is the social media in government presentation I gave in Guadalajara, Mexico on May 17, 2010 for the ITESO conference (http://www.sicp.iteso.mx/) sponsored by CNN en Español.

Video from the conference: http://bit.ly/biDVtW

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  • World has gone social – need to be where people areDon’t be afraid.Social Media policies are out there – trust your employees
  • Proof and BursonLess than 10 days ago working for San Francisco Mayor Gavin Newsom
  • President, Obama Administration get it. Understand the Power used during campaign. Launched Data.Gov. Hired first CIO, VivekKundra.YouTube weekly addresses.
  • How do you navigate this new world in govt./politics? Need leadership from the top. MGN got it.
  • Find your innovators and build them up!!!Want to talk about what we’ve done with social media in San Francisco.
  • Know I want to talk about what we’ve done with social media in San Francisco.Need to be we are people are. Had lots of content hidden on city web sites.
  • Need to get another depts on board.
  • Netroots Nation advice from TreeHugger Founder, Nick Aster
  • Once you are online it is important bring all content together.Bring all your social media content together in one spot, so people can find it

ITESO Social Media in Government Presentation ITESO Social Media in Government Presentation Presentation Transcript

  • Gov 2.0 = Transparency + Participation + Collaboration
     
  • Who We Are
    From consumer brands to issues management and government, Proof Integrated Communications’ work is different, disruptive, evidence-based, ROI-focused, and centered on powerful ideas that drive corporate reputation, brand loyalty and consumer and stakeholder  engagement.
     
  • The World Has Gone Social
    3 out of 4 Americans use social technology
  • Why Social Media Matters
    2/3 of the global Internet population visits social networks
    Nielsen, Global Faces & Networked Paces, 2009
  • Why Social Media Matters
    Visiting social sites is the 4th most popular online activity - ahead of personal email
    Nielsen, Global Faces & Networked Paces, 2009
  • Why Social Media Matters
    Time spent on social networks is growing at 3 times the rate of overall internet use, and accounts for 10% of all Internet time
    Nielsen, Global Faces & Networked Paces, 2009
  • Every minute, 13 hours of video is uploaded to YouTube
  • 2 Billion Videos Viewed Daily on YouTube
  • Why Social Media Matters
    Twitter now has 105,779,710 registered users & 300,000 join daily
    Source: Huffington Post, 4/13/2010
  • Why Social Media Matters
    • Twitter users average 55 million tweets a day.
    • Twitter's search engine receives around 600 million search queries per day.
    Source: Huffington Post, 4/13/2010
  • Why Social Media Matters
    If Facebook were a country, it would be the 5th most populated in the world, just ahead of Japan
    Mark Zuckerberg,
    Jan 2009
  • Facebook stats – May 2010
    Facebook has more than 400 million active users
    50% of active users log on to Facebook in any given day
    More than 100 million active users currently
    access Facebook through their mobile devices.
    People who use Facebook on
    their mobile devices are twice
    more active on Facebook than
    non-mobile users.
  • Why Social Media Matters
    Social media is giving control to the people - shifting power from editors, companies and government
    Nielsen, Global Faces & Networked Paces, 2009
  • Social Media in Government
  • Top Level Leadership
  • Empower Your Innovators
    San Francisco Innovators
    Jay Nath
    Lawrence Grodeska
    Alissa Black
    David Geller
    Adriel Hampton
    Kate Howard
    Kelly Pretzer
  • Meet Your Constituents Online
  • Get Government Agencies Onboard
  • Syndicate Content Online
  • Create a Social Media Center
  • Clearly, the social media train has left the station
  • Gov 2.0 = Transparency + Participation + Collaboration
    Brian Purchia
    @BrianPurchia
    Proof Integrated Communications
    www.ProofIC.com
    Comunicaciónpolítica, mediosybuengobierno: una NUEVA ERA - Guadalajara, Mexico  Mayo 17, 18 y 19 de 2010