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LotLinx Advertising Helps Car Dealers Sell Cars Faster
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LotLinx Advertising Helps Car Dealers Sell Cars Faster

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http://www.pcgdigitalmarketing.com/lotlinx/ Learn why LotLinx is helping dealers to sell cars faster, increasing turn and profits. LotLinx sends SHOPPERS just not TRAFFIC to dealership websites. Call ...

http://www.pcgdigitalmarketing.com/lotlinx/ Learn why LotLinx is helping dealers to sell cars faster, increasing turn and profits. LotLinx sends SHOPPERS just not TRAFFIC to dealership websites. Call PCG for a live demo 732-450-8200

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    LotLinx Advertising Helps Car Dealers Sell Cars Faster LotLinx Advertising Helps Car Dealers Sell Cars Faster Presentation Transcript

    • Opportunities For Dealers Brian Pasch CEO of PCG Consulting 732.672.2356 Brian@PCGmailer.com www.PCGConsulting.com Twitter @AutomotiveSEO facebook.com/BrianPasch Driving More Shoppers To Your Website Introducing LotLinx
    • CUSTOMER SATISFACTION REVENUE CUSTOMER CONTACT COSTS
    • “The more customers did online, the better our business was.”
    • The Internet has made us all AMAZINGLY “SELF DIRECTED”
    • we have more ACCESS AND CONTROL
    • ...and we are FRUSTRATED AND DISSATISFIED when what we want isn't A CLICK AWAY
    • WHAT IS SHOPPING SEARCH? WHY DOES IT MATTER? HOW DO I MAKE IT WORK FOR ME?
    • 75 MILLION INVENTORY SEARCHES FROM BUYERS WHO WILL THIS MONTH BUY
    • Find and Click
    • Discover y Researc h Shopping PURCHASE 3rd Party Sites “Vertical Search Sites”
    • Discover y Researc h Shopping Dealer Visit
    • Google Cars Program
    • Note To Self Shoppers Look at VDP’s
    • The New Digital Customer
    • Are All My Ad Dollars Really Helping To Sell More Cars?
    • SEM
    • SEO
    • VIDEO SEO
    • IRM 3 “Review” Sites on Google Page 1
    • DISPLAY ADS
    • RETARGETING
    • PROMOTED VIDEO
    • VIDEO PRE-ROLL Ability The Skip 30 sec BEFORE Video
    • Video Pre-Roll Advertising  Sam Swope Honda World: Maximized reach through video remarketing & interest targeting.  Results of Video Pre-Roll:  74,765 Impressions  12,904 Views  8,426 Unique Views  $0.11 Avg. CPV  764 Clicks $1.78 Cost Per Click  Budget: $1,362.94  Timing: Feb 1 - 28
    • Facebook Sidebar Ads Multiple Targeting Options inside Facebook Retargeting Outside of Facebook
    • Facebook News Feed Ads Look at the Screen Space Taken Up By The Facebook Ads!
    • Pandora Mobile Display Ads
    • Promoted Tweets
    • Note To Self Every Marketing “Channel” Claims To Sell You More Cars
    • How Should I Prioritize All The Opportunities? We pick the ones that accelerate car sales at the lowest cost!
    • 42 % 32% 22% 13% INVENTORY MODEL INFO REVIEWS LOCATE DEALER Search inventory most-used 3rd party tool. source: Google/Compete “2011 Auto Shopper Behavior Study”
    • Consumer Prefer Stealth in US Sales Walkin CALLS, CHATS, LEADS Leads/Appts 30% 70%
    • Phone Calls Outpace Lead Forms in USA • Phone calls outnumber lead forms in the US by a factor of 3 to 1 (7 to 1) • Mobile traffic has accelerated phone call leads in the US. • Dynamic phone tracking is now a requirement for accurate measurement of marketing investments. Phone processes are the #1 profit leak
    • Conversion Tracking & ROI • If you are not tracking leads and calls you can not maximize your marketing investments. • If you don’t have strong processes to follow leads and calls you will never have an accurate cost per sale. • Dealers who have made a commitment to both tracking and process lead their market!
    • Back To The Online Shoppers Sales Walkin Leads/Appts 30% 70% Your Entire Marketing Budget Needs ROI Metrics!
    • Tracking The Stealth Shopper
    • Note To Self Dealers Need To Become VDP Experts
    • VDP Merchandising Priorities • First, you must understand why all new and used cars should have their own Vehicle Detail Page. • A great VDP has at least 20+ photos, a video, pricing, and a customized description of the vehicle. • Then we need to measure the marketing investments we are making and the VDP traffic that they generate. • We will define a “shopper” as someone who visits at least one VDP.
    • Two New Terms Cost per Shopper (CPS) Cost per VDP View (CVV)
    • Adwords using Cost per VDP View
    • Adwords using Cost per VDP View
    • Adwords using Cost per VDP View Display Campaign
    • Adwords using Cost per VDP View
    • Note To Self Adwords Has Limits In Generating Shoppers
    • Total Website Traffic 11,674 visits in 30 days
    • Cost per Shopper (CPS) 5,214 shoppers in 30 days
    • Note To Self Stop Focusing On Traffic – Focus on Shopper Traffic
    • Third Party Classified Websites Autotrader.com Cars.com KBB.com Affiliates expose your inventory to in-market shoppers and you hope that this investment drives phone calls, showroom traffic, and leads.
    • 42% 32% 22% 13% INVENTORY MODEL INFO REVIEWS LOCATE DEALER Search inventory most-used 3rd party tool. source: Google/Compete “2011 Auto Shopper Behavior Study”
    • What Don’t You Like About 3rd Party Classified Website Advertising?
    • IRM
    • Live Test: Shopping For Cars http://bit.ly/EwaldVenusFord - Autotrader Local Search http://bit.ly/EwaldFordCarsDotCom - Cars.com Local Search http://bit.ly/EwaldFordCarSoup - CarSoup Local Search
    • Your Ad NOT Your Ad NOT Your Ad
    • NOT Your Ad NOT Your Ad Consumer Reviews
    • NOT Your Ad NOT Your Ad Consumer Reviews
    • How Many Places? Will You Get The Exclusive Lead?
    • JN8DR09Y31W585076
    • Over 15 Websites Have This Car Listed On Their Inventory Search…
    • 200 “SERPs”: 1 LEAD SITE REVENUE/LEAD: $2 - $3 AGGREGATOR REVENUE: $15 - $24 RESOLD RATE: 3 - 5 X
    • Judgments About Your Price
    • Note To Self Inventory Syndication Is Not Dealer Centric
    • Is There An Syndication Alternative?
    • LotLinx Network
    • How It Works Consumer Clicks
    • They Land On Your VDP
    • How Does It Work? 1. Your inventory is syndicated to 130+ websites for free. 2. It Directs Consumer Clicks to Vehicle Detail Pages On Third Party Websites to the specific VDP on your website! 3. You Get Charged Per De-Duped Click by Website at $4.00 a click.
    • It’s Simple 1. No long term contracts 2. Online reports 3. Validated In Google Analytics 4. Direct Integration with ROI-BOT 5. Increase funds at any time
    • AGGREGATE – AVERAGED PER DEALER VDP Views/Sale 15 VDP-New 11 VDP-Used 22 Saved Days +3 Views Saved Days +6 Views -9.7 -12.4 Monthly Units Sold 154 + 3 (20%) + 6 (40%) VDP/Incremental Sale -12.2% -15.6% 9 24 163 178 51 + 6 (40%) ROI + 3 (20%) 38 +3 +6 $1,848 $3,969 9X 12X
    • 35 LotLinx VDP Views
    • $140 Per Sale
    • Note To Self LotLinx Is Dealer Centric
    • How to Get Started Call 732-450-8200 Ask For Matt O’Such
    • LotLinx
    • • Are you committed to being #1 in your market? • Are you willing to maximize your marketing investments by creating processes that increase sales? • Will you measure marketing dollars differently in 2014?
    • Let’s Connect Online Facebook: https://www.facebook.com/brianpasc h Twitter: @AutomotiveSEO Brian Pasch, CEO PCG Companies brian@pcgmailer.com LinkedIn: www.linkedin.com/in/brianpasch