Cobalt Websites For BMW Dealers

BMW USA Preferred VendorBMW Digital Marketing Program The Ultimate Driving Machine ® BMW Dealer WebsitesThe BMW Digital Marketing Program provides an industry-leading dealer website solution. The Program integrates thebest features from BMWUSA.com, like the Build Your Own tool, and combines it with Cobalt’s world-class digital market-ing and solutions. BMW Dealer Websites reflect the look and feel of BMW, while offering the flexibility to customize thesite and amplify the “why buy here” message for your BMW Center. • Highly flexible, consumer-oriented website designs • Sophisticated search engine optimization • Enhanced inventory merchandising, including video • Online performance reporting • Action-oriented specials, coupons and promotional tools • Lead conversion drivers for all of your profit centersPre-Owned Vehicle Listings on BMWUSA.comand Regional WebsitesAll Cobalt-endorsed website packages include pre-owned vehicle listings on BMWUSA.com and your regional marketingsites at no extra charge. This is a $300 per month value and a significant source of additional exposure for yourpre-owned BMW inventory.Cobalt ProCareCobalt ProCare provides you with a virtual team of digital marketing experts, led by your dedicated ProCareAdvocate, to optimize your online presence and assure that all of your Cobalt solutions are coordinated andproducing maximum results for your dealership.ProCare provides your BMW Center with:Marketing AlignmentEnsure your website supports the goals and objectives of your BMW CenterSearch Engine OptimizationIncrease your ability to be found via search engines such as Google,™ Yahoo!,® and Bing™Website Performance OptimizationDrive visitor engagement and improve lead conversion rates

BMW PROSITE & POWERSITEFOUNDATIONAL ELEMENTS TRAFFIC GENERATION Dealership Branding Pages OEM Referral Leads▲ ▲ • Hours, Locations and Driving Directions CarFax® Vehicle History Reports™ ▲ • Customer Support 3rd Party Export to over 150 Automotive Portals ▲ • Parts and Accessories Sophisticated Search Engine Optimization ▲ • Meet Our Departments • Fully indexed content • Employment Opportunities • Dynamic Google™ site map • Privacy Policy • Continuous SEO tuning with ProCare Competitive Differentiation PERFORMANCE REPORTING▲ • Extensive library of marketing assets Track traffic sources, campaign effectiveness ▲ and OEM compliant designs and conversion with online performance reports • Logo on Homepage Industry leading Customer Monthly Reports ▲ with ProCare Lead Generating Forms▲ • Contact Us INVENTORY MERCHANDISING • Quick Quote Request New & Used Inventory direct from your DMS ▲ • Service Appointment Request Dealership Branded Printable Brochure ▲ • Parts Order Request Search by Payment and Search by MPG ▲ • Find It For Me Request Similar Vehicles • Financing Pre-Qualification ▲ ▲ eMail A Friend • New Vehicle Information Request , Video Integration • Pre-Owned Vehicle Information Request , Vehicle Media Gallery , Trade-in Evaluation , Inventory Showcase Productivity Resources▲ MARKETING • Award-winning Technical Support Specials and Promotions Tools ▲ • Unlimited Online Training – Cobalt University VIN Based Specials ▲ • Website Manager AdWizard SM ▲ , 35 Email Accounts (25 with ProSite) Promo Builder ▲ • Domain Hosting for 3 Domains Survey Builder ▲ Pre-Owned Trade-in Tools Call Tracking Number(s) with Integrated Reporting ▲▲ , KBB ® PriceLink SM BMWUSA.COM INTEGRATIONS , Trade-in Calculator National Lease and APR Incentives ▲ Finance Build Your Own ▲▲ • Secure Credit Application Ultimate Service ▲ • Payment Calculator All BMWs ▲ • Lease vs. Finance Quiz Future Vehicles ▲ Roadside Assistance ▲ Platform BMW Assist▲ ▲ • 24x7 monitored data center Vehicle Comparator ▲ • Reliability you can count on • Scalability to meet future growth and features , PowerSite OnlyMONTHLY COST CPO Included ($300 value) BMW ProSite $700 month / $850 setup ProCare $399 month / $399 setup BMW PowerSite $1199 month / $1699 setup 011710Contact Cobalt today to learn more about leveraging the Internet to enhanceyour advertising and marketing effectiveness. Email sales@cobalt.com or call yourCobalt representative. 1-888-434-1053

Cobalt Websites For BMW Dealers

by Brian Pasch on Jan 26, 2011

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Cobalt Websites For BMW Dealers — Document Transcript