Automotive Marketing Boot Camp Brochure

CONTENT WRITING Best Practices in Automotive Marketing & OperationsSOCIAL MEDIA MARKETINGAUTOMOTIVE SEO VIDEO Targeted Automotive EducationMARKETING brought to you by: REPUTATIONMANAGEMENT CRM BEST PRACTICES INTERNET LEADMANAGEMENT MOBILE WEBSITES & APPS Erin Touponse Alex Snyder Gary May Timothy Martell Brice Englert LOCATION BASED MARKETINGINCENTIVES & PAY PLANS USED CARADVERTISING DISPLAY Paul Potratz JD Rucker Brian Pasch Rob Fontano Christine RochelleADVERTISING Marketing Hilton Orlando April 16-18 • Orlando, FL www.automotivemarketingbootcamp.com E V E N T S P O N S O R S Inspect List Sell Call to REGISTER M E D I A S P O N S O R 732-450-8200 x2

Saturday April 16 3:00 pm Registration Opens 4:00 pm Round-tables With Industry Leaders 6:00 pm Cocktail Reception sponsored by SocialDealer.com 7:00 pm Dinner sponsored by Dominion Dealer Solutions – Speaker Brice Englert 8:00 pm Dinner Keynote Address – Brian Pasch, CEO of PCG Digital Marketing Sunday April 17 7:00 am Breakfast with guest speaker Jerry Thibeau 8:00 am General Session – The Role of CRM Systems – Panel Discussion 9:30 - 12:00 Extended Workshop Sessions (pick one) Inbound and Outbound Phone Skills and Strategies – Jerry Thibeau Effective Automotive SEO and Google Places Optimization – Brian Pasch From Click to Curb and How to Pay the People Who Make it Happen – Alex Snyder & Darren Haygood Online Reputation Management – Jeff Kershner & Glenn Pasch How to Write Effective Content, Press Releases, and Blogging Best Practices – Christine Rochelle 12:00 pm Lunch Presentation sponsored by cDemo – Speaker Allan Chell 12:30 pm Lunch Keynote Address – Tracy Myers, Dealer Principal at Frank Myers AutoMaxx 1:30 pm Technology Showcases 4:00 - 5:30 pm 90 Minute Workshops (select one) The Internet Alchemist: Turning LEADS into Gold – Keith Shetterly The Lighter Side of Analytics – Alex Snyder & Dave Winslow Digital Advertising & ReMarketing – Jeff Kershner Getting to “Y”es: Unlock Gen Y Buying Habits for 50+% More Revenue – Jon Quade Establishing and Amplifying Your Online Brand – Gary May Mobile Marketing Strategy for Sales, Service and Parts – Paul Potratz 6:00 Cocktail Reception sponsored by CarGigi.com 7:00 pm Dinner sponsored by UsedCars.com. – Speaker Egon Smola , VP, New and Used Car Leads Businesses 8:00 pm Dinner Keynote Address – Erin TouponseMonday April 18 7:00 am Breakfast with guest speaker Frances Pasch 8:00 am General Session – Keynote Address – Jimmy Vee and Travis Miller 9:30 - 12:00 Hands on Labs (pick one) Google Adwords Campaign Strategies – Dave Winslow & Eric Mayhew Creating and Optimizing WordPress Microsites – Christine Rochelle & PCG Tech Team Fixed Ops Online Marketing Strategies – Brian Pasch Facebook Fan Page Setup & Promotion – Timothy Martell More Bang, Same Buck: How to Get More from Your Current Digital Marketing Program – Cobalt 12:00 pm Lunch with guest speaker 1:30 pm Technology Showcases 4:00 - 5:30 pm 90 Minute Workshops (select one) Mobile Inventory Management & Assurance – Allan Chell Creating The Ideal Customer Experience – Andrew DiFeo Seven Keys To True ROI in Social Media – JD Rucker Lessons from Penske, Paragon & Hendrick: 10 practical marketing & process tips – Sean Wolfington Location Based Marketing: How To Leverage The Newest Automotive Retail Strategies – Eric Miltsch How Shared Data Drives Customer, Website, and Inventory Strategies – Joe High 6:00 pm Cocktail Reception sponsored by Contact at Once 7:00 pm Dinner sponsored by Cobalt 8:00 pm Dinner Keynote Address 9:00 pm Poker Tournament Sponsored by IMACS and PCG Digital Marketing

Master Meet the industry greats, top sales trainers, key thought leaders, internet gurus, marketing today’s Social and social media specialsts who KNOW AUTOMOTIVE... Media AJ LeBlanc, is the co-founder of Car-mercial.com and Carbuyersengine.com. Car-mercial.com is a digital marketing company that Tools created a proprietary software platform that leads the automotive industry in video SEO. Carbuyersengine.com is the first video search for portal in the automotive industry. AJ will be reviewing proven techniques to help dealerships produce, optimize, distribute and manageAutomotive videos for first page rankings in the search engines for their brands & markets. Alex Snyder is the Director of Product Research at Dealer.com and a contributing writer on DealerRefresh.com. Previously, Alex was the director of e-commerce at Checkered Flag Automotive Group and was instrumental in their becoming a top 100 e-Commerce Dealer and the 2008 No. 1 dealership website of the year. Last year, Alex received the 2010 AWA Lighthouse Award for his online contributions to the automotive industry. Linked In Andrew DiFeo is the GM of Hyundai of St. Augustine. He has over 10 years of retail and wholesale automotive experience. Andrew has worked at a Mitsubishi dealership in Florida and Toyota Motor Sales USA , holding several field manager positions in sales, parts, and service as well as completing Toyota’s management trainee program. Andrew holds an undergrad degree from Boston College and has completed both the NADA Dealer Academy and the NADA Executive Education Program. Google Brian Pasch is an 18 year veteran of the direct marketing industry. His career has spanned both management and technology roles. He is known for his expertise in consumer data warehousing models as well as search engine optimization. Pasch foresaw the redistribu- tion of traditional print media budgets to Internet advertising and in 2005 created the PCG Digital Marketing (PCG). PCG’s fast growth has been attributed to their innovative Digital Marketing and Search engine Optimization strategies. The PCG Digital Marketing has Skype national and international clients in a number of diverse industries and professions; automotive dealers, entertainment, financial services, manufacturing, medical, food service, real estate and consumer goods. Brian Pasch is an avid writer and blogger and his commentary on Search Engine Optimization and Digital Marketing can be easily found on the Internet. Pasch practices what he preaches. His published digital articles and commentary yields new clients every week for his growing enterprise. Christine Rochelle is a blogger whos numerous projects have been featured in The New York Post, Crushable, Daily Single and Wordpress LifeStyler. Christine has worked as a production assistant for a network dot com, worked for famed editor Bonnie Fuller and spent four months teaching (and blogging) in Vietnam. Combining all of her media experiences, Christine now specializes in SEO content development at PCG in addition to providing career advice on AOL.com. Christine’s goal is to break down what works and what doesn’t work for online readers and why quality content is the key to digital marketing success. Check out more of Christine’s content strategies at DigitalDames.com. Facebook Eric Miltsch creates & manages the successful online experiences for Auction Direct USA; one of the fastest growing dealer groups in the country and named the #1 Independent Retailer in the US for 2010, by Auto Dealer Monthly & AutoTrader.com. Auction Direct USA was the #1 fastest growing company in Rochester’s Top 100 in 2009 and finished #12 in 2010. Their footprint on the East coast extends Rochester, NY to Raleigh, NC and Jacksonville, FL. They recently opened their fifth location in Buffalo, NY. Eric is passionate about leveraging the newest tools to create deeper consumer experiences and loyalty. He is also Co-creator of CarZar, the 1st location-based, Slideshare photo sharing automotive app. Eric’s Workshop (Location Based Marketing: How To Leverage The Newest Automotive Retail Strategies) will introduce you to the world of location based marketing services, the most popular platforms within the segment and the best methods to leverage these strategies. You’ll gain valuable knowledge about the location based service market and how to implement these tools to create new layers of customer interaction and brand awareness. Twitter Erin Touponse is the Director of Communications for the Harte Auto Group and founder of ElmGroup Consulting. She has over fifteen years experience in marketing, public relations and management. While at Harte she has successfully centralized BDC operations, designed and implemented a group eCommerce strategy, worked as General Manager of Harte Subaru of Hartford and is responsible for group contract negotiation. Erin also provides her leadership skills and knowledge with particular focus on BDC consolidation and system implementation. Bloggger Gary May, Founder and President of Interactive Marketing and Consulting Services (IM@CS) has spent the past 10 plus years involved in different aspects of the automotive online space with a focus on dealers and OEM improving their eCommerce, branding, interactive content and media. IM@CS has specialized in assisting dealers’ online efforts including website, CRM, social media, vendor and cost management as well as process and core fundamentals from an educational consulting platform. In addition to being awarded their first OEM eCommerce education programs, the company added blogging and other efforts as well as speaking engagements tailored FourSquare for dealerships in 2008. Gary’s approach is multi-pronged: key management education and adoption, system leverage and integration, local market penetration and sustainability, sales mentorship and accountability processes. IM@CS’ measurement of success comes from both sustainability and tracked improvements. The company has garnered a reputation for on-time delivery, execution around leading-edge technology, appropriate vendor and solution introductions and management-down buy-in. IM@CS counts some of the US’ and Canada’s top dealership groups as clients over the past three plus years and has sights set on moving dealers significantly forward in 2011. Gowalla Glenn Pasch is the COO of PCG Digital Marketing. He has more than 20 years of experience in training and managing individuals. He has worked in the direct marketing industry, including hands-on sales training, project management, as well as organizational development and performance consultant services. He has a proven track record of leading diverse teams of professionals to new levels of achievement in a variety of highly competitive markets and fast paced environments. In addition, he personally coached thousands of front line sales and customer service agents as well hundreds of management personnel. He continues to author articles for industry CarZar publications as well as continuing his successful Side by Side Coach Blog. He is a speaker whose energetic, straight forward style of coaching and training connects with audiences and leaves them with tangible tools they can utilize immediately. Glenn Pasch is a member of SOCAP, ATA, ICF and The American Society for Training and Development as well as a member of the Board of Directors for the NY Metro Chapter of the ATA. JD Rucker is Director of New Media at TK Carsites, responsible for research, development, and implementation of dealership marketing strategies on search engines and social media. JD is also President of Hasai, Inc, a wholly owned subsidiary of TK Carsites that specializes in viral marketing campaigns in and out of the automotive industry. His works, strategies and quotes have been seen in hundreds of publications and news outlets including NY Times, NPR, and Time. Jeff Kershner is the founder of DealerRefresh.com and current Director of Marketing at Younger Motor Cars. Jeff has been working in the car dealer business since the age of 18. While working in sales, he was able to combine his passion for online marketing and selling cars. After finding success as an Internet Sales / Sales and Marketing Manager, DealerRefresh.com, the first blog dedicated to automotive internet sales mangers, was created. DealerRefresh.com has grown into an automotive foundation not only for internet sales professionals, but anyone in a dealership wanting to leverage Internet for profit. Their online forum helps car dealers with Online Marketing and Best Practices in the industry.

Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers, authors of the best selling book Gravitational Marketing: The Science of Attracting Customers and the founders of the Rich Dealers Institute. Jim and Travis have been helping dealers attract customers, drive traffic and increase sales for over a decade. In 2004 they created the Rich Dealers Institute for busy dealers who want to stand out and sell more without spending more. It is the place for fun and profit in the car business. Collectively their campaigns have directly resulted in the sale of over 2 million vehicles. Every month they create record shattering automotive promotions and bring together some of the brightest and most successful dealers, authors, entrepreneurs and business people to participate in fun and insanely profitable think-tank, mastermind environments. Jim and Travis have spoken all around the world about their special brand of customer attraction and have been featured in Entrepreneur Magazine, Investor’s Business Daily, Ripley’s Believe It Or Not, Forbes.com, CNBC, Fox Business, Advertising Age, Direct Marketing News, Businessweek, Brandweek, top automotive industry publications, leading marketing industry newsletters and hundreds of radio stations and newspapers around the country.Jerry Thibeau is the founder and president of Phone-Up Ninjas, a company providing effective phone training for automotiveprofessionals. Jerry has held several positions in the automotive business since 1985. Most recently, he has been a consultant andcoach working with sales people and managers on the most effective methods associated with the phone, Internet and CRM usage.Jerry has personally trained well over 10,000 dealership personnel during the last seven years and has helped train dealerships withtips, techniques and solutions that have helped dealerships increase sales.Keith Shetterly is an Independent Auto Industry consultant. He was most recently the Internet Sales/BDC Director for DeMontrondDealership Group in Houston, Texas since 2007. He oversaw the Internet sales team for sixteen makes and four pre-owned lots spreadacross three locations in the Houston area, upgraded and operated twenty-six dealership websites, as well as operated and trained theBusiness Development Center (BDC) and Internet staff. His efforts on Internet sales in processes, templates, and approach more thantripled Internet sales across DeMontrond, and he was previously a leading BDC Director for Saturn. Keith wa also the sales trainer forDeMontrond for all sales calls, and he operated and monitored the use of the Customer Relationship Manager (CRM) software acrossall the DeMontrond dealerships. Keith has a Bachelors of Science in Electrical Engineering, and he came to the automotive businessfirst in 2003 after retiring from a long and great career in sales and technology & web development with companies like IBM, Compaq,and lastly Microsoft. Keith has very successfully sold cars on the floor and on the Internet in the intervening years, rapidly rising to run adealership-based Business Development Center (BDC) for Saturn before coming to DeMontrond. Keith’s talents are most valuable inunderstanding very well how to capture the Internet shopper as a sale.Brice Englert joined @utoRevenue as the general manager in 2008. Prior to leading @utoRevenue, Brice was integral in DominionEnterprise’s mergers and acquisitions activity including the purchases of 4 of the 10 existing Dominion Dealer Solutions businesses.Brice holds a Masters of Business Administration in Finance from the University of Texas at Austin and a Bachelor’s Degree in ElectricalEngineering from Vanderbilt University. Prior to graduate school, Brice proudly served as a Captain in the USAF and led a programdeveloping software tools to support joint war gaming.Paul Potratz is the COO of Potratz Advertising, headquartered in Schenectady, NY. Potratz is a full service automotive advertisingagency that specializes in integrating the power of digital marketing strategies for retail automotive dealers and dealer groups acrossthe United States. Exposed to the family auto business as a youth, Paul worked his way up from lot attendant to fixed operations, thensales, and, finally, sales management. After completing studies in English and Psychology at University of Memphis, Paul was awarded acontract as a digital and technical communications consultant for Lockheed Energy Systems. Next, Paul moved on to South CentralCommunications, where he developed marketing campaigns for Jasper Engine and Transmissions, AC Delco, NAPA, Sumitomo, andseveral Ford Dealers and Toyota Groups. Climbing the corporate ladder, Paul accepted a new challenge in senior management withClear Channel Communications which led him to open Potratz in 2003. Paul speaks in a variety of venues and writes and blogs daily forseveral automotive publications and forums, including NADA, Driving Sales, Auto Dealer People, Dealer Elite, Automotive DigitalMarketing. In addition, you can see Paul every Tuesday on the Think Tank Tuesday series, which is also on iTunes.Rob Fontano is the Digital Sales & Marketing Director at Marazzi Motors. The Internet Sales team at Marazzi Motors’ dealerships,Marazzi Nissan in Naples Florida and Audi Jaguar Land Rover Fort Myers, accounts for over 50% of each stores total business. AtMarazzi Motors, Rob’s technique is to use video, blogs, micro sites, press releases and social media to capitalize on “First Party Leads”converted on their web site. Rob also utilizes Social Media networking and “Branding” and is always working to be on the leading edgeof new techniques in automotive marketing.Timothy Martell is a 19 year veteran of the automotive industry and the Digital Marketing Director for the Albrecht Auto Group, betterknown for the incredible success of the group’s Nissan Franchise: Marlboro Nissan. As a thought leader in all facets of online marketing,Timothy has succeeded time and again at identifying game changing trends and applying strategies to maximize ROI for his stores.Tim’s self-touted “claim to fame” is that he is a “car-guy” first and a “techie” second. Most recently, Martell realized the marketingpotential that exists within the Facebook platform and implemented a strategy to build the most populated and active dealer fanpage on Facebook. Duplicating this success time and again, Martell’s dealer pages’ fans number in the thousands to tens of thousandsgenerating solid ROI and providing a platform of engagement for his dealer’s consumers. This continued success with SEO and SocialMedia has lead to the creation of his own digital marketing company, Wikimotive. Timothy Martell is also available for in-house trainingand skill development on digital marketing, search engine optimization, and social media marketing.Tracy Myers is a Certified Master Dealer, an NIADA Eagle Award Winner and was the youngest ever recipient of the National QualityDealer of the Year award by the NIADA, which is the highest obtainable honor in the used car industry. His dealership was recentlyrecognized as the number 1 Small Businesses in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in thecountry by The Dealer Business Journal & one of the Top 22 Independent Automotive Retailers in the United States by Auto DealerMonthly Magazine. Tracy has been a guest commentator on the FOX Business Network and has also been featured on NBC, ABC, CBS &FOX affiliates across the country. He has appeared on stages from North Carolina to Las Vegas and is the author of several books,including: Car Buying Secrets Exposed: The Dirty Little Secrets of a Used Car Dealer, YOU Are The Brand Stupid! and Uncle Frank Sez. Heis a self-proclaimed Christian Business Owner whose goal is to run his business “By the Book” .Egon Smola is responsible for generating lead supply, developing Dealix’s New and Used Car lead products, delivering the Dealix leadinfrastructure and technology, and ensuring lead distribution to Dealix’s dealer and OEM customers.Most recently, Smola was General Manager with P&L responsibility for Yahoo! Personals. Prior to Yahoo!, he was Group BusinessManager at Vodafone, where he was responsible for the roll-out of wireless Internet applications across eight European mobileoperators.Before Vodafone, Smola served as Country Manager for Amazon.com, Austria and Switzerland. He also held leadership positions as aManagement Consultant with Capgemini and in health care in Austria.

Darren Haygood currently serves as the National Accounts Director with Dealer.com, working with top dealer groups and agenciesacross the country on their Digital Marketing Strategy. As a nationally recognized trainer and consultant in the automotive industry,Darren has over 12 years factory and retail experience, specializing in Internet Sales, Phone Skills training and BDC operations. He hasproduced highly profitable, consistent results for both large, multi-franchise dealer groups and independently owned stores for thepast 10 years.Mr. Haygood began his professional automotive career with the Chrysler Corporation eventually DaimlerChrysler, serving as a RegionalMarketing Director. In 2000, Darren joined one of the nation’s largest retailers, Asbury Automotive Group in Tampa as the Director ofe-Commerce. Darren was responsible for the Internet Sales operations in 14 dealerships, supervising over 20 managers and salesprofessionals. In 2004, Mr. Haygood became General Manager of a large Nissan dealership in Clearwater, FL.Darren takes a dynamic, energetic approach with our clients, providing real-world, every day experience in helping our clients utilizetechnology to deliver consistent, profitable results. Mr. Haygood understands the challenges of implementing and executingconsistent processes, and provides our clients specific tools and best practices to deliver improved performance! Darren has served asa featured speaker at previous Digital Dealer Conferences and numerous 20 Group and ecommerce summits each year. His work hasbeen published in numerous industry publications like AutoSuccess and Dealer Magazine and Digital Dealer.Joe High is the general manager of both Dominion Website businesses, Dealerskins and XIGroup. Joe started at XIGroup in 2001,working his way up from the customer service department to project/operations manager. In November 2007 he became XIGroup’sgeneral manager and in March 2010 was promoted to his current role overseeing Dealerskins and XIGroup.He graduated from Salisbury University where he double-majored in Business Management and Management Information Systems.He earned a Masters of Business Administration from the University of Baltimore. Joe has presented at Digital Dealer, has writtenseveral industry articles, and frequently comments on industry blogs.John Quade John Quade is one of the most-recognized trainers in the automobile industry, given his 8000+ hours on camera andyears of seminar experience with OEM clients like Ford, General Motors, Nissan, Infiniti, Lexus, BMW, and Hyundai.And because John had held nearly every dealership position there is, he is eminently capable of practicing everything he preaches.John joined the Cobalt team in 2009, adding to its already impressive staff of professionals.He has been a top-rated speaker at six NADA conventions, he’s a member of the National Speakers Association, and he’s received bothTelly and Aegis awards for training broadcast excellence. His business writings have been published in Automotive News, Ward’s DealerBusiness and Car Dealer Insider, and online at AOL, Bankrate.com and SalesGravy.comDave Winslow is the Intelligence Chief at Dealer.com. Dave has been active in the online marketing industry for over a decadespecializing in the areas of online business consulting, search marketing, testing and optimization, and web analytics.As Intelligence Chief at Dealer.com, Dave is responsible for guiding the vision of the data intelligence strategy for the organization andaiding in the vision of the Analytics Platform Suite which includes the new Analytics 7.0 product featuring newly advanceddashboards.Previous to Dealer.com, Dave was Co-Founder and President of EpikOne, a digital metrics consultancy, Dave was responsible for thevision of the company with a special focus on strategic marketing, technology innovation and organizational leadership.Over the companies five year history, Dave established five partnerships with Google, advised dozens of Fortune 500 companies ondigital metrics strategies, oversaw three product launches including SiteScan (www.sitescanga.com), AnalyticsView(www.analyticsview.com) and Digital MIDI (Private), and launched successful online marketing and analytics training seminars andsummits across North America and Europe.Chuck Tilton is currently the Sr. Product Marketing Manager for ADP’s Dealer Services’ digital advertising solutions. Prior to joiningCobalt/ADP in 2007, Chuck was the VP of Marketing for Viable Resources, Inc, and has worked extensively in the field of digitalmarketing since 1996.Outside the office he and his family enjoy camping in the Cascade Mountains and beaches of the Pacific Northwest.Dave Page is the director and co-owner of Dealer e Process, LLC., founded in 2007. Dealer e Process has quickly risen to top of theindustry providing online marketing solutions for auto dealers. Coming off the heels of the AWA Pinnacle award for SEO, Dealer eProcess won the Highest Rated Dealer Website Provider in 2010 Award from DrivingSales.com , the only company to receive suchaward with 100% recommendation out of 50 companies.Dave Page helps dealerships and large dealer groups gain the competitive edge necessary online in an ever-changing market. Whilethere are a plethora of website building companies for car dealers to choose from, Dealer e-Process is truly a cut above the rest as theyrecognize that no two dealers are the same; therefore no two dealer websites should be the same.Dave has 20 years of dealership experience, so he is no stranger to the challenges of automotive retail online.Melissa McCann is Cobalt’s Director of Strategic Marketing, Consulting and Education. Her automotive experience spans 14 years atleading vendors like Reynolds & Reynolds and Cobalt. She has conducted dozens of research studies focused on consumer shoppingpatterns, dealership behavior and in-store processes.McCann has been a featured speaker at many industry conferences including Google Automotive Summits and past Digital Dealersconferences. She takes pride in bringing expert knowledge of digital advertising and consumer shopping behavior together in apractical way that dealers can apply to transform their businesses.Sean Wolfington, chairman and CEO of The Wolfington Companies, is a financier and entrepreneur with businesses in the marketing,technology, real estate and film industries. At the age of 34 Wolfington was a finalist in Ernst & Young’s “Entrepreneur of the Year Award”which was won by Wayne Huizenga, founder of Blockbuster and Autonation, the previous year. Wolfington was also named the 2010“Entrepreneur of Year” by Haute Living magazine. Wolfington currently owns a group of technology and marketing companies in theautomotive industry. These companies include Level 5 Advertising, Tier 10 Marketing, Vin Solutions, the Automotive AdvertisingNetwork, Team Velocity, Car-mercial, Call Revu, and the American Dream Network.Wolfington founded some of the most successful marketing and consulting companies in the automotive industry – Automark andCyber Car (sold to Reynolds and Reynolds in 2001) and BZ Results (sold to ADP in 2006). BZ Results was recognized as the “InnovativeCompany of the Year” for pioneering digital marketing in the automotive industry and enabling billions of dollars of retail sales overthe Internet.Allan Chell is a 30 year veteran of online sales. His career has spanned on-line sales, management and technology roles.His passion and expertise are focused on the evolution of the online marketplace and how it has forever change the face-to-face salesprocess. Allan leads a team of industry professionals that have over 50 years of combined experience in the automotive industry. Theirunique industry experience has been acquired through the deployment of online auctions, direct to dealer fleet remarketingoperations and online sales programs.His team has remarketed over 100,000 vehicles through these channels and Allan will share with you the obstacles and solutions todealing with and evolving to the next level of online sales. Advanced Registration Required - Book Your Attendance Now www.automotivemarketingbootcamp.com • 732.450.8200 x2 We encourage you to sign-up early because attendance will be limited to give all attendees personalized attention. Your investment to participate in the Digital Marketing Boot Camp is $895.

Marketing April 16-18 Orlando, FL Invest In Dealership Education How are dealers attracting the next generation of sales and marketing leaders to operate car dealerships across the nation? How will the training of these new leaders impact a dealer¹s ability to compete in the future? General Sales Managers and eCommerce Directors are the most likely candidates to seek to own and/or operate a dealership but that current model has its weaknesses. The framework for selling cars and engaging consumers has undergone tremendous change in the last 15 years. Dealer principals have fallen behind in understanding and leveraging advances in digital marketing to extend their brand visibility online. Their ability to train and mentor their executive team on these new communication channels is extremely limited by their own lack of understanding. For the first time, dealer principals cannot inspect all areas of business operations. This is a bi-product of the weaknesses in our educational system for car dealers; it has not responded fast enough to keep up with changing technology. The Automotive Marketing Boot Camp is one of the most powerful solutions to empower dealers and their employees to gain mastery Learn of the important marketing and operational strategies to remain competive. from theAUTOMOTIVE Network with Your Peers Internet Sales Managers, eCommerce Directors, and General Sales Managers need a support network that mirrors what dealer principals Pros experience in 20 group. The Boot Camp experience provides all employees with valuable networking time at all eight meals to meet, engage, and share ideas with their peers. Get Tough and Shape Up Come Home with Winning Strategies Bring your laptop and come home with winning ideas, strategies, and hands on experience. Each class is designed to provide actionableYour Marketing steps to imrpove dealership performance. Strategy Prepare for Advanced Registration Required - Book Your Attendance Now Intense Training Reserve Now Group Hotel Room Discounts expire April 1 Your investment to participate in the 4 day Digital Marketing Boot Camp is $895. Visa • Mastercard • Pay Online or call 732.450.8200 x2 www.automotivemarketingbootcamp.com E D U C A T I O N S P O N S O R S

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Automotive Marketing Boot Camp Brochure

by Brian Pasch on Mar 03, 2011

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Automotive Marketing Boot Camp Brochure — Document Transcript