This is March 2010
<ul><li>(Possible) Barriers to education : </li></ul><ul><li>Costs unaffordable </li></ul><ul><li>No water, electricity </...
Bsmrt:  The Big Idea <ul><li>Empower   vulnerable   youth   to use inner resources  to solve   their own  problems   by  p...
Bsmrt:  The Big Idea <ul><li>We create  learning pathways ,  encouraging discussion  in an age-, gender-, and culture-sens...
<ul><li>Bsmrt = No Barriers: </li></ul><ul><li>Costs nothing to end user </li></ul><ul><li>Mobile phone infrastructure </l...
Enter
Bsmrt:  What it is
Bsmrt:  What it is <ul><li>Built in  MXit , an instant messaging platform popular among African young people </li></ul><ul...
Bsmrt:  How it Works User opens Bsmrt service and chooses a main menu option User chooses an option from sub menu, leading...
smrt Up <ul><li>Educational content </li></ul><ul><li>Quizzes </li></ul>
smrt Life <ul><li>Practical Information </li></ul><ul><li>How to… </li></ul>
smrt Dreamz  & smrt World <ul><li>Career and Business </li></ul><ul><li>Our Environment </li></ul>
smrt Language  & smrt Art <ul><li>Linguistics Art Showcase </li></ul>
Are We Doing it Right?
Bsmrt:  Key Requirements <ul><li>General impression:  users must like Bsmrt </li></ul><ul><li>Info architecture:  minimize...
Bsmrt:  Ongoing Evaluation
Bsmrt:  Feedback to Now <ul><li>Respondents so far: </li></ul><ul><li>As of Feb, 2010 </li></ul><ul><li>N = 2,968 </li></u...
Bsmrt:  Key Results <ul><li>General impression:  Users like Bsmrt </li></ul><ul><li>Survey Question: </li></ul><ul><ul><li...
Bsmrt:  Key Results <ul><li>Info architecture:  Bsmrt is navigable, but… </li></ul><ul><li>… menu or novelty? </li></ul><u...
Bsmrt:  Key Results <ul><li>Perceived utility:   Bsmrt is perceived as useful </li></ul><ul><li>Survey Question: </li></ul...
Bsmrt:  Key Results <ul><li>Content and tone:  Bsmrt reminds of a teacher </li></ul><ul><li>Survey Question: </li></ul><ul...
Bsmrt:  Key Results <ul><li>Content and tone:  Bsmrt reminds of a teacher,  but it is a good thing </li></ul>Note these si...
Bsmrt:  Key Results <ul><li>User statistics  (as of 22 March 2010) :   42,518 subscribers </li></ul><ul><li>- Oct to Dec 2...
Bsmrt:  Open Feedback I liked evrythng its so teaching i learnt frm evry scnd of it. I like those short story i wish that ...
So, What’s Next?
Bsmrt:  Lessons Learned <ul><li>Quizzes   are the most visited “pages” </li></ul><ul><li>We’ll add  games   & focus on  in...
Bsmrt:  What’s Next <ul><li>Bsmrt community </li></ul><ul><li>User-uploaded content </li></ul><ul><li>Engage youth directl...
Bsmrt:  What’s Next <ul><li>New content providers </li></ul>
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This Is Bsmrt - Mobile Educational Service for African Youth

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Bsmrt is an educational service for African youth, which serves up fun but educational content on mobile phones.

The service is a collaboration between metaLAB (http://wiki.metalab.co.uk/daisy/metalab/10.html) and MXit (http://www.mxitlifestyle.com/).

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This Is Bsmrt - Mobile Educational Service for African Youth

  1. 1. This is March 2010
  2. 2. <ul><li>(Possible) Barriers to education : </li></ul><ul><li>Costs unaffordable </li></ul><ul><li>No water, electricity </li></ul><ul><li>Girls discriminated against </li></ul><ul><li>School too far away </li></ul>Image: www.africabusinesssource.com
  3. 3. Bsmrt: The Big Idea <ul><li>Empower vulnerable youth to use inner resources to solve their own problems by providing access to information, skills, support and other tools they need </li></ul>
  4. 4. Bsmrt: The Big Idea <ul><li>We create learning pathways , encouraging discussion in an age-, gender-, and culture-sensitive forum building on a familiar, youth-centric platform </li></ul>
  5. 5. <ul><li>Bsmrt = No Barriers: </li></ul><ul><li>Costs nothing to end user </li></ul><ul><li>Mobile phone infrastructure </li></ul><ul><li>Open to any gender/age/culture </li></ul><ul><li>School is in your pocket </li></ul>Image: itsadigitalife.wordpress.com
  6. 6. Enter
  7. 7. Bsmrt: What it is
  8. 8. Bsmrt: What it is <ul><li>Built in MXit , an instant messaging platform popular among African young people </li></ul><ul><li>Inline content </li></ul><ul><li>(Sponsored) downloads </li></ul><ul><li>MXit core (chatrooms) </li></ul>Bsmrt Options Back Select (timestamp) bsmrt: Live life different! You choose, Be Smart! Featured Content 1 ) First featured link 2 ) Second featured link 3 ) Third featured link Main Menu 4 ) smrt Up 5 ) smrt Life 6 ) smrt Dreamz 7 ) smrt World 8 ) smrt Language 9 ) smrt Art 10 ) XXXX 11 ) How2 Bsmrt
  9. 9. Bsmrt: How it Works User opens Bsmrt service and chooses a main menu option User chooses an option from sub menu, leading to a slot Content providers put their content in themed slots , Bsmrt’s content areas. Each content slot can be made up of multiple stories , or groups of sequential pages. These stories can be actual stories, lessons, quizzes, or anything content providers include in them.
  10. 10. smrt Up <ul><li>Educational content </li></ul><ul><li>Quizzes </li></ul>
  11. 11. smrt Life <ul><li>Practical Information </li></ul><ul><li>How to… </li></ul>
  12. 12. smrt Dreamz & smrt World <ul><li>Career and Business </li></ul><ul><li>Our Environment </li></ul>
  13. 13. smrt Language & smrt Art <ul><li>Linguistics Art Showcase </li></ul>
  14. 14. Are We Doing it Right?
  15. 15. Bsmrt: Key Requirements <ul><li>General impression: users must like Bsmrt </li></ul><ul><li>Info architecture: minimize clicks ; scrolling = acceptable </li></ul><ul><li>Perceived utility: Bsmrt must be perceived as useful </li></ul><ul><li>Content and tone: youth-oriented, “cool” </li></ul><ul><li>Requirements Sources: </li></ul><ul><li>MXit acceptance parameters </li></ul><ul><li>Team experienced with African youth </li></ul><ul><li>User experience best practices </li></ul>
  16. 16. Bsmrt: Ongoing Evaluation
  17. 17. Bsmrt: Feedback to Now <ul><li>Respondents so far: </li></ul><ul><li>As of Feb, 2010 </li></ul><ul><li>N = 2,968 </li></ul><ul><li>55.12% Female </li></ul><ul><li>Most (65%) between 16 and 24 years old </li></ul><ul><li>Data set analyzed with: </li></ul><ul><li>Frequency statistics </li></ul><ul><li>Chi-square (X²) </li></ul>
  18. 18. Bsmrt: Key Results <ul><li>General impression: Users like Bsmrt </li></ul><ul><li>Survey Question: </li></ul><ul><ul><li>“ How do you feel about Bsmrt in general?” </li></ul></ul>
  19. 19. Bsmrt: Key Results <ul><li>Info architecture: Bsmrt is navigable, but… </li></ul><ul><li>… menu or novelty? </li></ul><ul><li>Survey Question: </li></ul><ul><ul><li>“ Was it easy to find what you were looking for?” </li></ul></ul>
  20. 20. Bsmrt: Key Results <ul><li>Perceived utility: Bsmrt is perceived as useful </li></ul><ul><li>Survey Question: </li></ul><ul><ul><li>“ Do you think Bsmrt is useful to you?” </li></ul></ul>
  21. 21. Bsmrt: Key Results <ul><li>Content and tone: Bsmrt reminds of a teacher </li></ul><ul><li>Survey Question: </li></ul><ul><ul><li>“ If Bsmrt were a person, whom would it remind you of?” </li></ul></ul>
  22. 22. Bsmrt: Key Results <ul><li>Content and tone: Bsmrt reminds of a teacher, but it is a good thing </li></ul>Note these significant relationships: Respondents whom Bsmrt reminds of a teacher were more likely to say: …“ I love it” ( χ² = 8.08; df = 1; p < 0.005) …“ Yes, very useful” (χ² = 32.49; df = 1; p < 0.001)
  23. 23. Bsmrt: Key Results <ul><li>User statistics (as of 22 March 2010) : 42,518 subscribers </li></ul><ul><li>- Oct to Dec 2009: 18,978 </li></ul><ul><li>- Jan to 22 March 2010: 23,540 </li></ul>
  24. 24. Bsmrt: Open Feedback I liked evrythng its so teaching i learnt frm evry scnd of it. I like those short story i wish that they can make those stories every months I liked the fact that it brings quiz and help the youth about their lifestyle especially education ,infact i love everything about its just incredable It pushes me to the next level thats what i like about bsmrt (sic: unaltered from original)
  25. 25. So, What’s Next?
  26. 26. Bsmrt: Lessons Learned <ul><li>Quizzes are the most visited “pages” </li></ul><ul><li>We’ll add games & focus on interactivity </li></ul>Interactive = Golden
  27. 27. Bsmrt: What’s Next <ul><li>Bsmrt community </li></ul><ul><li>User-uploaded content </li></ul><ul><li>Engage youth directly </li></ul>
  28. 28. Bsmrt: What’s Next <ul><li>New content providers </li></ul>
  29. 29. Bsmrt: Development Team <ul><li>Glynis Clacherty: Editorial policy and content provider </li></ul><ul><li>Jim Donahue: Pilot Project Manager </li></ul><ul><li>Michael Jenkins: metaLAB Director </li></ul><ul><li>Chris Lear: Content technical implementation, reporting, and hosting manager </li></ul><ul><li>Elaine Oliver: Content development and QA Manager </li></ul><ul><li>Brian Pagán: Content development, testing, QA, and process development </li></ul><ul><li>Mike Puxley: Content development, Digital Media Director </li></ul><ul><li>Kathryn Van Wyk: Pilot Content Director </li></ul><ul><li>Evan Veldsman: QA testing </li></ul>

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