COULD YOU BE YOUR OWN BOSS? BRIAN O’KANE OAK TREE PRESS

Entrepreneurs What does it mean to be an entrepreneur? Am I an entrepreneur? Reluctant / forced entrepreneurs

What does it mean to be an entrepreneur?

Am I an entrepreneur?

Reluctant / forced entrepreneurs

Preparing yourself Fit What do you want from life? How badly do you want it? How do you measure success? Suitability Yourself / family / finances Skills Education / training / practical experience – what’s missing?

Fit

What do you want from life?

How badly do you want it?

How do you measure success?

Suitability

Yourself / family / finances

Skills

Education / training / practical experience – what’s missing?

Ideas: Finding Copy Create Growing sectors Start, buy or franchise?

Copy

Create

Growing sectors

Start, buy or franchise?

Ideas: Evaluating Will anyone want to buy my product / service? Who? Why? (and Why from Me?) When? (and How often?) How much will they pay? How many will they buy? Market research Understand your customer(s)

Will anyone want to buy my product / service?

Who?

Why? (and Why from Me?)

When? (and How often?)

How much will they pay?

How many will they buy?

Market research

Understand your customer(s)

Types of business Sell time Trade / profession Sell product Manufacture / retail Disrupt Innovation! Lifestyle / Growth Local / National / Global

Sell time

Trade / profession

Sell product

Manufacture / retail

Disrupt

Innovation!

Lifestyle / Growth

Local / National / Global

Risk & Reward Isn’t it very risky? Don’t I need a lot of money? I don’t know how to run a business “ This time next year, we’ll be millionaires, Rodney!” What does your husband / wife / partner / family think of this?

Isn’t it very risky?

Don’t I need a lot of money?

I don’t know how to run a business

“ This time next year, we’ll be millionaires, Rodney!”

What does your husband / wife / partner / family think of this?

Strategy & Vision Where do you want to go? Where are you now? How do you get there? Thinking Planning

Where do you want to go?

Where are you now?

How do you get there?

Thinking

Planning

Marketing: Positioning VW Phaeton Stg£43,765 – stg£74,900

VW Phaeton

Stg£43,765 – stg£74,900

Marketing: Branding VW Sharan € 38,750 SEAT Alhambra € 37,990

VW Sharan

€ 38,750

SEAT Alhambra

€ 37,990

Sales No sales – NO BUSINESS! Customer service

No sales – NO BUSINESS!

Customer service

Business plan

Funding County & City Enterprise Boards Enterprise Ireland / Shannon Development / Udaras na Gaeltachta Banks Family / friends Investors Venture capital

County & City Enterprise Boards

Enterprise Ireland / Shannon Development / Udaras na Gaeltachta

Banks

Family / friends

Investors

Venture capital

Assistance County & City Enterprise Boards Enterprise Ireland / Shannon Development / Udaras na Gaeltachta ‘ Soft’ supports Training, mentoring, advice

County & City Enterprise Boards

Enterprise Ireland / Shannon Development / Udaras na Gaeltachta

‘ Soft’ supports

Training, mentoring, advice

Stages in start-up Market research Formalities Legal structure / tax registration / licences, etc Premises, equipment, etc Systems, people, etc Finance Projections  Funding Business plan

Market research

Formalities

Legal structure / tax registration / licences, etc

Premises, equipment, etc

Systems, people, etc

Finance

Projections  Funding

Business plan

Next steps www.couldyoubeyourownboss.com www.startingabusinessin ireland .com

www.couldyoubeyourownboss.com

www.startingabusinessin ireland .com