Social Signals

Slide 1: Social Signals: Cultivating Connection

Slide 3: We are not in Kansas anymore.

Slide 6: Whatʼs happening here?

Slide 7: 1. Create products 2. Push them via distribution & mass marketing 3. Profit!!!

Slide 8: 1. Create products 2. Push them via distribution & mass marketing 3. Profit!!!

Slide 9: 1. Create products 2. Push them via distribution & mass marketing 3. Profit!!! 2a. ??????????

Slide 10: 1. Create products 2. Push them via distribution & mass marketing 3. Profit!!!

Slide 11: 1. Create products 2. Push them via distribution & mass marketing 3. Profit!!! 2a. Brand

Slide 12: 1. Co-create products & services 2. Release them into the network 3. Profit!!!

Slide 13: 1. Co-create products & services 2. Release them into the network 3. Profit!!!

Slide 14: 1. Co-create products & services 2. Release them into the network 3. Profit!!! 2a. ??????????

Slide 15: 1. Co-create products & services 2. Release them into the network 3. Profit!!!

Slide 16: 1. Co-create products & services 2. Release them into the network 3. Profit!!! 2a. Reading Social Signals

Slide 20: “We need a [insert hot digital trend here] strategy.”

Slide 22: “We learned that in the social environment we had to talk to people first before trying to sell anything.”

Slide 26: Itʼs not about the tools.

Slide 27: Increase surface area

Slide 28: Design for social objects Create social objects

Slide 29: Build the mothership

Slide 30: Listen. Learn.

Slide 31: Other Peopleʼs Audience

Slide 32: Go faster. & faster.

Slide 33: Thanks to: http://www.flickr.com/photos/splorp/35450161/ http://www.flickr.com/photos/dramaqueennorma/273371415/ http://fetching.net

Slide 34: brianoberkirch.com photo by Lane Hartwell