Designing Social Sandboxes

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Can we mimic & extend our
social interactions online?

You know, act naturally.

Available Social Dialtone

Object Centered Sociality
User Generated Context
Practices & Problems
Why Dopplr Rules

Create social objects

Define the object.
Name the verbs.
Network the objects.

User Generated Context

Reduce, Reuse, Recycle

Profile Import

Friend Import

hCard + XFN

Activity Streams/Identity Consolidation

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“The key lesson for me is that our
members became very thoroughly
obsessed with those numbers. Even
though points on Consumating were
redeemable for absolutely nothing, not
even a gold star, our members had an
unquenchable desire for them.”

Friend or Follow?

[this is good]

[this is not good]

Caveats:
* Making explicit what was latent
* Need to see the beautiful seams
* Interconnection brings emergent,
unexpected consequences
* We donʼt know the privacy issues yet
* Avoid the ʻset upʼ problem
* Managing ongoing user expectations
* Structure v. experimentation

brianoberkirch.com
photo by Lane Hartwell