Slideshow transcript
Slide 1: Designing for Hackability
Slide 2: sr bna
Slide 3: What is scary?
Slide 4: Attention scarcity.
Slide 5: Web apps are the new screenplays.
Slide 7: The Internet is smarter than you are.
Slide 8: It’s ok if you’re not the Master of Your Domain.
Slide 9: Design the sandbox. Let them play.
Slide 10: via PeterMe
Slide 11: Co-create. Faster. More creative. Truer audience fit.
Slide 13: It’s a View Source world.
Slide 14: Mods signal intense user connection. Co-ownership. Health.
Slide 16: This will happen with or without you.
Slide 17: It already is.
Slide 18: scrAPIs
Slide 22: Users want to customize. View ads, or not. Shift time & place. Personal mash.
Slide 23: Internal team hacks for speed, creativity.
Slide 24: Other devs want to hack. Just because.
Slide 26: Not a Web site. A light-weight (like, really light) message delivery infrastructure.
Slide 28: 10x traffic from the API over the .com
Slide 29: Fan wikis. A good sign.
Slide 30: Some people are really, really into it.
Slide 32: Growth + diversity = new monetization options.
Slide 33: Initial site focused on destination search.
Slide 34: Current site promotes tools.
Slide 37: How can we make social networks more hackable? Portable? Efficient?
Slide 38: Social networking fatigue.
Slide 39: Don’t make me repeat myself. Profile information Friend networks. Preferences.
Slide 40: Could these sites work together?
Slide 41: We have the technology:
Slide 42: Small pieces. Loosely joined.
Slide 48: rel = “me”
Slide 50: One piece at a time.
Slide 51: So what tools do we have to work with?
Slide 52: Build on open platforms & standards.
Slide 53: Use microformats.
Slide 55: Set content free.
Slide 56: Think multi-modal. Widgetize.
Slide 57: Build, document and champion uses of your APIs.
Slide 58: Design hackable URLs.
Slide 59: Teach & model the behaviors you want.
Slide 60: Celebrate & nourish creative hacks.
Slide 61: Many thanks to: http://flickr.com/photos/ethomsen/42547012/ http://flickr.com/photos/mohawk/13599814/ http://flickr.com/photos/peterjlambert/97671748/ http://flickr.com/photos/eti-eti/697542248/ http://flickr.com/photos/grantneufeld/249572562/ http://flickr.com/photos/nez/381560748/ http://flickr.com/photos/technicolorcavalry/96348192/ http://flickr.com/photos/freudianslip/129612709/ http://flickr.com/photos/oskay/265899784/ http://www.flickr.com/photos/lantzilla/244589400/ http://www.flickr.com/photos/youngblog/904472102/ http://www.flickr.com/photos/nic/506055341/ http://www.flickr.com/photos/tcmhitchhiker/697631047/ http://www.flickr.com/photos/bru/129437516/ http://www.flickr.com/photos/sidehike/207826371/ http://www.flickr.com/photos/estherase/13553883/ http://www.flickr.com/photos/eole/380316678/ http://www.flickr.com/photos/factoryjoe/26967479/ http://www.flickr.com/photos/beija-flor/194900377/ http://www.flickr.com/photos/vj_pics/623553390/
Slide 62: brianoberkirch.com



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