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Wht2 the positive impact of corporate social responsibility, wht-a



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  • 1. If I Could Change The World
    The Positive Impact of Corporate Social Responsibility
    Brian C. Nichols ©2010
  • 2. What is… Corporate Social Responsibility (CSR)?
    Corporate Social Responsibility (CSR)
    is the act of serving legitimate needs
    through corporate support of worthy causes.
    In the U.S., among many great needs,
    is a need for assistance…
    …Assistance to aid our American service members
    with post-deployment reintegration
    Back into family & civilian life.
  • 3. From December 31, 2008 to December 31, 2009,
    the top seven (7) U.S. charitable foundations
    that engaged in Corporate Giving
    Contributed over $1 Billion Dollars
    to worthy causes in “cash” & “in kind” donations.
  • 4. Is Corporate Social Responsibility important to your organization?
    Corporate Social Responsibility suggests
    that the needs of the customers & clients
    who produced your prosperity,
    Mean more than merely an opportunity for profit.
  • 5. Welcome Home Troops is a registered 501 C-3 “non-profit”, non-partisan organization that possesses
    as its’ primary objective, service to
    American military men & women & their families.
    The Welcome Home Troops objective
    is to provide compassionate assistance & facilitate successful reintegration of service members & veterans into family & civilian life.
  • 6. The numbers are staggering
    “Depression, post-traumatic stress syndrome,
    and loss of psychosocial skills
    are frequent sequelae of TBI.”
    Source: Ippolito M.D., Charles J. (2007). Battlefield TBI: Blast and Aftermath. Psychiatric Times, Vol. 3, No. 8.
    “Since the year 2000,
    178,876 cases of Traumatic Brain Injury (TBI) have been diagnosed.”
    Source: The Defense and Veterans Brain Injury Center (2010)., last updated on May 20, 2010.
    “An estimated 300,000 OEF/OIF Veterans
    are currently suffering from
    PTSD or Major Depression.”
    *OEF = Operation Enduring Freedom
    OIF = Operation Iraqi Freedom
    Source: excerpted from the published testimony of TERRI TANIELIAN to the House Veterans’ Affairs Committee, Subcommittee on Disability Assistance and Memorial Affairs on March 24, 2009 as a part of the RAND Corporation testimony series.
  • 7. If You Could Change the World…
    The needs exist,
    …would you?
    how will you change the world?
  • 8. Of all causes worthy of support, one in particular addresses the multiple symptoms of suffering.
  • 9. Welcome Home Troops
    possesses the core belief that the strength of the family
    is among our nation’s defining & foundational strengths.
    Upon such a foundation
    may be built successful participants
    in a productive society.
    Corporate Social Responsibility begins with defining those causes most worthy of support.
  • 10. How will your organization create positive change?
    • By focusing on family & civilian reintegration & opportunity development?
    • 11. By providing WHT focus services to returning & active military service members & their families?
    By supporting Welcome Home Troops.
  • 12. A little bit of effort…
    • Family Bonding Events
    • 13. Tickets for Troops
    • 14. Counseling Referral
    • 15. Veterans Administration Liaison
    • 16. “Innovation” (Entrepreneurial Training )
    • 17. “Santa Up” (Toys for Troops campaign)
    • 18. “Christmas Blend” (Starbucks coffee campaign)
    • 19. Etc…
    Welcome Home Troops intends to positively impact the lives of our American service members,
    military veterans & our society as a whole through compassionate services designed to aid reintegration.
  • 20. If your Organization saved a life, created unity in a family or enabled the healing of just one of these people…
    Would it be worth the investment?
  • 21. Your Corporate Support Matters Here.
    Welcome Home Troops
    P.O. Box 488 Lake Elsinore, CA 92530
    PH# 951-385-2774
    Help Our Troops & Their Families.
    Please Help Us…
    Change The World
    Welcome Home Troops
    P.O. Box 488 Lake Elsinore, CA 92530 PH# 951-385-2774