Your Home Sellers Guide


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My Home Sellers Guide is a valuable tool prepared to help you understand the complex process of selling a home in today’s market. There are literally hundreds of elements that will help when pricing your home, when preparing your home for sale, lots of important steps when an offer is presented and so on.

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Your Home Sellers Guide

  1. 1. Home Sellers Guide I work hard to establish the kind of trust that will compel clients to call me their Realtor.
  2. 2. My objective To sell your home or condo at the maximum dollars obtainable, in the shortest period of time, with the least inconvenience to you.* *and make it enjoyable My Home Sellers Guide is a valuable tool prepared to help you understand the complex process of selling a home in today’s market. There are literally hundreds of elements that will help when pricing your home, when preparing your home for sale, lots of important steps when an offer is presented and so on.
  3. 3. My marketing plan When you engage the services of Royal Lepage Your Community Realty Brokerage, the first thing we do is prepare a Personalized Home Marketing Plan that includes an analysis of competitive properties currently on the market and similar properties that have been recently sold, I will then:  Establish what I believe to be the fair market value of your property and in partnership with you, will establish the asking price.  Suggest possible improvements that will positively affect your selling price.  Explain your role in the selling process to maximize your selling price and minimize any inconvenience to you.  Make all necessary arrangements to market your property for sale on an Exclusive or MLS basis.  Install a Royal LePage lawn sign within 48hrs after signing your Listing Agreement and distribute marketing information to all our office’s salespeople.  Distribute just listed flyers and cards throughout your neighbourhood if appropriate.  Complete a comprehensive marketing information sheet and distribute it immediately to sales people in other companies.  Establish an advertising program appropriate for achieving our objective.  Obtain your permission to arrange for as many sales representatives as possible to tour your home within one week after you list.  Schedule open houses for Real Estate Board members and potential buyers with your approval.  Follow-up on each showing and keep you informed on a regular basis of all activity.  Negotiate agreements of purchase and sale and assist lawyers, lending institutions, appraisers and other involved parties in co-ordinating all documentation required to complete the sale of your home.  Act with your best interests in mind, in strict adherence to The Code of Ethics of The Canadian Real Estate Association.
  4. 4. Four important facts to remember about pricing* Your property is worth only as much as a buyer is willing to pay. An accurately priced property sells faster and at a higher price. A buyer is more inclined to make a full price offer on a home that is listed at fair market value. Conversely, a buyer is more apt to put in a low offer on a home that is priced above market value. If you overprice your home, it will have fewer showings, receive lower offers, take longer to sell, plus actually contribute to the sale of other properties. *Market value: the highest price a property will sell for if exposed on the open market for a reasonable amount of time to a knowledgeable and well informed buyer.
  5. 5. What does not affect the value* of your home What you think your house is worth What it was worth 2 years ago What I think your house is worth What an appraiser said your house was worth What you need to get out of this house to buy your next home What you spent on this house on upgrades My role: is to help you establish the right price to offer your home for sale not to quote you a value. *Caution: do not hire a Realtor based on the highest price quoted. You may just be wasting your time.
  6. 6. Ten good reasons to hire me as your Realtor Selling your home can be a stressful proposition, whether you're relocating, upsizing, downsizing or it is just time for a change. Working with a good listing agent is probably the single most effective way to ease your anxieties as you enter the marketplace. Here are ten good reasons to hire me: 1. Give you advice on inspections, repairs and home presentation before you list. 2. Price your home at its highest reasonable price. 3. Inform buyers—especially first-time buyers, who constitute about one-half of the market—are reluctant to work with amateur sellers. 4. Knowledgeable. I keep myself up-to-date on financial and legal issues— essential for negotiations and closings. 5. Field calls and be available for showings during weekdays, weekends and evenings; you don't risk losing a sale because you've kept your day job, and you'll get more prospective buyers eyeing your home. 6. Handle costly advertising, promotion and open houses. 7. Handle all buyer agents, offers and negotiations—situations that often cause homeowners to lose their cool and, potentially, a sale. 8. Screen the financial qualifications of prospective buyers as well as advise them on financing options. 9. Push your home to colleagues, drum up buyers in a dry market, and—here's the pot of gold—list your home with a local Multiple Listing Service (MLS) and many web sites which gives other buyers and agencies access to your listing. 10. Ease the ‘emotional environment’ of selling. Buyers and sellers are more comfortable working with a third party during walk-throughs and negotiations.
  7. 7. Additional services Comparable Market Analysis A CMA isn't just comparative math. It’s a thorough knowledge of the dynamics of property sales and values in a specific area. Before putting your home on the market and setting a price it is important to first have an estimate of your property’s value. This will be provided to you, free and with no obligation of course. Pre-home inspections When the time is right, let me educate you about the benefits of a pre-inspection of your home necessary in today’s housing market. If you’re considering selling your home, learn how a professional home inspection can help you enjoy a faster and smoother sale. Prep / Staging “People don’t buy houses or condos, they buy homes.” Staging is a powerful tool that transforms homes, condos and lofts into the model suite buyers want to see. Did you know it takes a buyer an average of only 3-6 minutes to walk through a house? I will make recommendations, discuss showability to make those minutes count to achieve top dollar for your property.
  8. 8. Mortgage options? Sell? Refinance? Time to renew your current mortgage? I can assist you with finding the right senior mortgage consultant to help you choose the best home mortgage for your needs. Learn the facts and your options before you decide to sell. Market Advice – Is it the right time to sell? Thinking of selling your home but not sure if now is the right time? Talk to me for sound advice on when to sell your home. Whatever your reason, selling a house is a complicated procedure so it’s imperative to have a qualified real estate professional on your side. Full Web Exposure When you list your home with me your home is automatically listed on most popular internet sites like Facebook, Blogger, TypePad (my internet Blog), my Space, and Twitter. As well as our featured section on both our office and my own personal real estate web. This will dramatically increase your internet exposure at no extra cost. Over 70% of home buyers shop on-line for their next home. Let’s make sure your home gets noticed.
  9. 9. My bio In today's real estate market, information is the new currency. Buyers and Sellers are more knowledgeable and they want to work with professionals that can provide them with transparency in the process, the information they are looking for and consult with them in the decision making process. "I am focused and hard working and whether you are a first-time home buyer or a seasoned investor, you will be impressed with my knowledge with Toronto's ever-changing real estate market. I helped countless buyers and sellers with their real estate needs since 2000." "I continuously adapt my real estate style to fit the constantly-changing industry. My clients appreciate my ability to generate current, fresh ideas for marketing their homes and rely on my excellent reputation to advise fairly and negotiate successfully." “I communicate regularly with my clients, keeping them updated each step of the way. With dedication and enthusiasm, my intent is to build long term relationships! Period! Hence, by providing this high level of service, my clients feel confident referring their friends and family to me for their real estate needs. I am also a self-taught artist and and have had a passion for art for as long as I can remember. I share my work with all my clients. For me, my inspiration to work with people encourages me to create and this can occur anywhere, anytime, but the real depth of my work comes from my imagination." I invite you to contact me should you have any questions or matters relating to real estate. I promise to have it answered! Professional affiliations and credentials: I am a member of the Toronto Real Estate Board (TREB) - The Ontario Real Estate Association (OREA) - The Canadian Real Estate Association (CREA) and licensed by The Real Estate Council of Ontario (RECO).
  10. 10. My testimonials “With my picky and complicated family, Brian couldn't have been more positive in helping us find the best place to meet our needs. What was most important was that every search he made to find a place for us was absolutely what we wanted. He was very professional, patient, and caring. My whole family appreciates everything that he did for us! 100% RECOMMENDED!” October 31, 2009 - Sandra Yan & family “Brian was an amazing asset to have on our side. Beyond the simple house searches and showings, Brian assisted us through the whole purchase process, from inspectors to lawyers. Without Brian, there is no way we could have completed on our house in the timeframe we were given. We'll gladly refer friends and family to Brian; we know they will be well looked after.” November 10, 2009 - Scott and Susan “Before I met Brian, I had sold 3 homes with other realtors and received average service. When it came to sell my condo I was referred to Brian by a friend that had worked with him in the past. He presented himself professionally and was very well prepared for our first visit. He walked me step through comparable property listings and provided solid sound advice on staging my property to ensure it stood out from the competition. He has since sold another property for me and I will always use Brian’s services and will gladly refer him to anyone I know to buy or sell a home” October 7, 2009 - Richard Wilson “I have found that Brian Mayer has the highest standards in morality, professionalism and integrity .I have never had to question the fact that he always puts his clients first. He is very easy to get along with and thinks outside of the norm to ensure that all the T's are crossed.” Top qualities: Great Results, Expert, High Integrity. I hired Brian as a Real Estate Agent in 2009, and hired Brian more than once.” September 21, 2009 - Stuart Howie “As a first time home buyer, I expected the process to be stressful and intimidating. It was in fact just the opposite experience when I purchased my condo a few weeks ago. I owe it all to Brian Mayer who helped me every step of the way. Not only did he find just the right condo for me, he also informed me about all the programs available for first time home buyers, and guided me through the entire process. Without his knowledge and tireless follow through, I never would have had the opportunity to purchase my first home at the age of 23! Brian is patient, kind and just an all around great person. I would highly recommend Brian to anyone in the process of purchasing a home.” June 20, 2009 - Matt Montano “I have known Brian a long time and worked with him in the restaurant business. Brian has always been a very goal oriented person and worked hard to achieve his goals. Brian can be counted on to be upfront and honest. In this business world that is highly commendable!” May 25, 2009 - Diana Boutin More testimonials here or visit my website: First Time
  11. 11. As always, my cancellation guarantee makes listing or buying your home/condo with me completely risk free! My guarantee to let you cancel your Listing or Buyer Agreement(s) at any time, prior to accepting an offer to purchase or sale your home/condo, if you feel I have not done my job! The benefits to you are:  You do not have to worry about getting into a long-term commitment if you are not 100% satisfied with the service I provide.  You do not have to worry about lengthy broker protection periods if you decide to cancel the listing agreement.  You do not have to pay any costly "cancellation fee".  I make selling/buying your home/condo with me totally risk free. My responsibility to you: I am 100% committed to providing the highest level of service in the real estate industry. My success depends upon this commitment to serve your needs and continue growing our business. I realize that you are the most important element in this relationship.
  12. 12. Our mission statement At Royal LePage Your Community Realty, "People come first...and it shows!” Royal LePage - Your Community Realty offers over 600 Realtors, 10 office locations and 50 support staff to cater to the real estate needs of our clients. We support and service the growth of our local communities by providing personal and professional real estate services in a timely and consistent manner. OUR VALUES We are local residents and residential specialists. We pride ourselves in selling marketable properties to create the results our clients and customers expect. In our business we strive to create long-term relationships. Over time we have inspired a high level of trust by doing the right thing for our clients. We treat people with openness, co-operation and commitment. TEAMWORK We consider ourselves a team, willing to put co-operation first before competition. We meet the challenges of change in technology, law, and our profession by creating a safe ‘learning environment’. Along the way, we have fun and encourage people to fully develop themselves in a creative climate of compatibility. STANDARS OF CUSTOMER SERVICE Our goal is to create an exceptional level of service, based not on profits, but clearly focussed first on satisfying consumer needs. We want our clients delighted with our service so that they will refer others to us with confidence, and continue their business relationships with us for life.
  13. 13. Why choose Royal LePage? WE KNOW THE MARKET. At Royal LePage, we have been committed to helping Canadians buy and sell homes since 1913. With almost 100 years of real estate experience, we would like to thank our national network of REALTORS® for their commitment and dedication to making us a leader in Canadian real estate. WE ARE A FULL SERVICE REAL ESTATE COMPANY. At Royal LePage, Helping You is What We Do, it’s more than just a tagline; it’s what we stand for and what we deliver. WE HAVE CONTACTS locally, provincially, nationally and internationally who regularly supply us with valuable potential home buyer referrals. We are the exclusive affiliate of All Points Relocation Services Inc., a network of Real Estate associates throughout North America and Europe who regularly refer potential home buyers to us. Conversely, we have the contacts to refer you to another firm throughout the world. OUR FULL-TIME MARKETING AND SALES REPRESENTATIVES have been carefully selected. In addition to the mandatory licensing courses, they participate annually in extensive and ongoing marketing and sales seminars reflecting any immediate changes in the market and the industry. They are knowledgeable, informed and current. WE HAVE A REPUTATION FOR RESULTS. Our marketing and sales representatives are well known and respected within the profession, which creates a greater networking opportunity and spirit of co-operation with their peers. The result is maximum exposure for your home. OUR PERFORMANCE IS VIRTUALLY GUARANTEED. Many Real Estate firms sell less than one third of the homes they list. We have consistently performed well above the national average in both good and bad times. We only get paid for our services when your home is bought or sold. Let us implement your Personal House Marketing Plan Now.
  14. 14. Our history Royal LePage is a leader in Canadian real estate since 1913. Founded by Albert LePage when he was just 26 years old, Royal LePage now has nearly 14,000 agents across the country. And we firmly believe that you can only become a leader by being the best. For over 95 years, Royal LePage has led the real estate industry. We helped found the Toronto Real Estate Board and Ontario Real Estate Association, and set the standards for all other real estate companies to follow. We have expanded across the country so that wherever you want to live, you will find a Royal LePage agent ready to help. We have added new services to help our clients realize their dreams and secure their future. And we remain steadfastly and proudly Canadian. We have never forgotten our roots. Albert LePage was a pioneer whose innovation and belief in customer service helped transform the real estate industry. He built a company based on professionalism, principled conduct and the highest moral and ethical standards. And those principles still guide us in everything we do. Today, Royal LePage has approximately 14,000 real estate agents and REALTORS® in more than 600 locations across Canada. Over the years, we’ve learned a lot about real estate and how to provide the best possible service for our clients. Since the mid-1990s, Royal LePage has more than tripled the size of its sales force and almost doubled its market share. Throughout our successes, we remain dedicated to helping you through the real estate process. Our commitment to innovation and customer service is as strong as ever.
  15. 15. The Royal LePage network With nearly 14,000 agents and REALTORS®, Royal LePage has an unparalleled network of real estate offices across the country. Not only do we have the best access to the homes (and homebuyers) in the Canadian market, our Canadian partnership with Leading Real Estate Companies of the World® (the world's largest referral network with over 127,000 associates worldwide) gives your property exposure to buyers from around the globe. WE SUPPORT OUR AGENTS SO THEY CAN SUPPORT YOU We offer all of our agents and REALTORS® – from those serving tiny communities to those in major urban centres – strong support from our national pool of knowledge, skill and technical expertise. We regularly invest time, money and resources to develop and provide the resources and tools they need to best market your home, including the following: • Up-to-date information about local market conditions • Quarterly housing reports • Creative brochures and newspaper ads to showcase your home • Effective Web design and listings on • Ongoing negotiation, marketing and technical training OUR COMMITMENT TO TECHNOLOGY Royal LePage invests millions in information technology to ensure speedy communications, improve the flow of information, and make sure our messages reach the widest possible audience: • Serious communication technology means you can always reach us. • State-of-the-art analytical tools offer marketing information you can trust. • Our cutting-edge promotional tools are professional and persuasive. • Plus, you have access to Canada’s first real estate web site, which is regularly upgraded to meet changing needs.
  16. 16. How may I help you today? brianmayer Real Estate Sales Representative Royal LePage Your Community Realty Brokerage Independently Owned and Operated 187 King St. East Toronto, ON. M5A 1J5 416-219-6662 or e-mail me Helping You is What We Do. “A referral remains the highest compliment I can receive.” Brian