About 40% sold outside of the EUSet up in the 80’s
Where is your effort best spent if you already have good market share for your main keywords in Ireland? If you’re still struggling to get your traffic in Ireland then there’s no point diluting your efforts in other territories. Daft, donedeal,
My beefwith not looking outside of Ireland. Even if your business cannot possibly go international, at least source ideas from best practice internationally. Even if you can’t sell them
Sitting between Israel and Sweden in numbers of people mentioning SEO in their profiles on LinkedIn. This is a crude rule of thumb for measuring awareness in the field but interesting.
This is your typical Irish website only focusing on Ireland. But tends to attract small parcels of traffic from around the world by accident.
Not re-inventing the wheel. What works in creating
Spelling, target keywords and even brandUse robots.txt to prevent Google from crawling automatically translated pages
Peak time for searches in US is 10pm but Germany is 11:30am (in Ireland 10:30pm) http://www.google.com/transparencyreport/traffic
South Africa vs. Ireland
There are a matrix of decisions to determine which is the best option for youDoes your brand translate ok internationally? If not, then a new site name may be required.Expedia goes forlocalised sites where hotels.com goes for one main site This is a matter of comparing multiple localised sites versus one major site with multiple country sites within the main siteIf you go for Subfolders implement two letter country codes
HREFLANG tag serving content to that audienceUse the XML sitemap method
Hosting internationally in your target country does help the site load faster. It doesn’t make a huge difference but is particularly important for China as Baidu is terrible at indexing sites hosted outside of China.
100,000 hits from 100 countries in 2 weeks with a Press Release – original and unique data
Normally a lot of reference and factual content would be based on Wikipedia but there’s an opportunity where something isn’t well documented or covered online that you can create the de facto resource for.
11,500 links – Upworthy and 1 million views in 24 hoursA 4 minute condensed clip from a 20 minute debate with a member of the Tea party. In the title they leave a curiosity gap and framed it well. Copywriting is a really important skill as part of SEO and fits in especially well in your meta descriptionsAlso one of the key lessons was that they had a strong base to start off to seed the clip. Also it’s just audio not visual proving that visual isn’t always necessary to make something shareable.
People are looking for reasons not to trust you. Online shopping is an isolated experience without sensing what the business is really like. Security logosWarranties, guaranties, testimonials, case studies, who is in the company, social media links?One cultural gaffe can ruin a lot of trust built upLike any reputation it takes time to build and there aren’t many short cuts
For most western countries a separate design won’t be needed. A word on targeting China. QQ.com very popular portal in China has 367 links and is a cluttered mess to a Westerner.
Ireland & Beyond with International SEO - Brian Martin - eCelticSEO - Dublin SEO Summit
Ireland & Beyond Brian Martin @BrianMartin1014 | @ecelticseoslideshare.net/brianmartineceltic
1. Identifying the Opportunity2. How to Get Started3. Examples