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  1. 1. Marketing Report<br />Key Data:<br />Total Visits 9-1 to 10-1: 2085<br />Of the 2085:<br />Average Pages Views per visit: 3.3<br />75% are not from Salinas<br />2% did not come from California<br />Average time on site: 2.5 min per visitor <br />75% came for the first time<br />250 signed up for the email blast<br />
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  3. 3. CA traffic that stayed more than a minute visits minus Salinas traffic.<br />Salinas traffic lasting more than 1 min.<br />
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  5. 5. Bankers website with and with out online marketing.<br />Boxes show website traffic with out online marketing.<br />
  6. 6. Website views were 25 visits per day before the marketing. During the 3 day promotion site traffic increased from 400% to 800% :<br />
  7. 7. The online marketing campaign had a direct effect on the amount of Email & Cell contacts submitted through the website. Below are email blast sign ups during the year anniversary campaign.<br />
  8. 8. We targeted demographics most likely to respond to our ads. Facebook referrals increased 8,900%<br />
  9. 9. Placing ads on Facebook is the most effective way to target local traffic online. Facebook traffic has the highest rate of email blast sign up.<br />
  10. 10. Leveraging this data for increased profits and exposure.<br />
  11. 11. We gather info about each viewer. Age, sex, time on site, pages visited, general location. Here is an example of sex and age:<br />Monterey-salinas metro area<br />US<br />F<br />18-24<br />F<br />25-34<br />F<br />35-44<br />F<br />45-54<br />F<br />55-64<br />F<br />65-100<br />M<br />18-24<br />M<br />25-34<br />M<br />35-44<br />M<br />45-54<br />M<br />55-64<br />M<br />65-100<br />
  12. 12. By looking at how the variations of each ad preformed we can learn how to most effectively spend our advertising budget. Some ads did 2x better than others. This is not an option for print or TV.<br />
  13. 13. Keeping track of who visits our website helps offline promotions. These companies , schools, and government offices have viewed our website in the past week, they may be considered for direct mailings or other marketing ideas.<br />hoffmannlaroche inc.<br />heald college-060913173710<br />fresh start advantage<br />epic roots llc<br />driscoll strawberry associates<br />drdanieljardini<br />csumonterey bay<br />csaa<br />cruzio<br />community hospital of the monterey<br />clark pest control<br />city of salinas information systems group<br />city of pacific grove<br />california state university sacramentocalifornia department of corrections<br />bwmonterey inn<br />boys scout of america-051219231101<br />augustina inc<br />alisal union school<br />ainslieloverde<br />aafes/barracks<br />a duda & sons<br />wassons plumbing heating-060926111841<br />university of californiasantacruz<br />university of california office of the president<br />ucn inc<br />the home depot inc.taylor fresh foods<br />tanimura and antle inc.<br />sutter health<br />susan m kubicasuny health and science center<br />steinbeck center<br />stofca/monterey county<br />sea breeze<br />sayler legal svc inc-060111061604<br />sambrialo packaging company<br />salinas valley memorial hospital<br />
  14. 14. Why compete with Mike for profit? Here are searches where bankers would make the most profit with almost no competition, thus getting the best return on marketing budget.<br />
  15. 15. Gamers: <br />500 views last month are “Gamers”<br />Spent 2x as much time on site, more than 5 minutes<br />Likely make you the most money<br />View the most pages per visit<br />75% are not searching from Salinas<br />Gamers are mostly out of reach by print , TV and Radio.<br />
  16. 16. <ul><li>From the traffic data I believe the best return for your money is to push the card room.
  17. 17. Use online advertizing, the cost per acquisition of customers goes is lower while attracting people with more disposable income.
  18. 18. Bankers can shape its reputation through the internet</li></li></ul><li>An Internet Marketing Budget for the Casino. <br />The goal is:<br /><ul><li>increase quality website traffic which will in turn increase the number and quality of card room customers
  19. 19. steer public opinion of the casino</li>