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Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are ...

Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your business, no matter its size or industry, can use these low cost, virtually free, tools to increase your Internet presence and improve interactions with customers – and most importantly, look at how implementing a social media campaign can increase your sales both on and offline.

This presentation looks at social media with a focus on how it can help offline and online retail stores in the gift and resort industries.

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    Social Media Presentation Social Media Presentation Presentation Transcript

    • What is Social Media and How Can You Use it To Improve Your Business* Brian Linton President and Founder Sand Shack LLC www.sandshack.com *With Emphasis on the Gift and Resort Retail Industry
    • 7 Parts 1. What is Social Media 2. Why You Should Use it 3. Blog 4. Facebook 5. Twitter 6. What you can Accomplish 7. How to Implement A Social Media Strategy
    • Part 1 What is Social Media
    • What is Social Media • An umbrella term that defines the various activities that integrate technology and social interaction online • Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. • Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.
    • Wikipedia Definition • Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
    • Forms of Social Media • Facebook • Blogs • Twitter • YouTube • LinkedIn And Many Many More
    • Social Media, and the way it is used, is different for everyone
    • Why You Should Listen to Me • I am not a social media expert • I grew up using forms of social media • I successfully use social media for my business • I am in your industry – Sand Shack is an environmentally friendly brand of resort merchandise. Products include has, belts, flip- flops and jewelry
    • Social Media Works in Your Industry
    • Part 2 Why You Should Use It
    • It pays to be social $
    • • If you are not online, you will lose to those that are • Having a website is no longer enough • People will judge you based on your online, social presence • All Business, no matter the size can benefit
    • • Build your web presence – When people search for your business or thing related to your business they find you. • Connect with your customers • Find out where your customers are both on and offline • Build your brand
    • • Gain new customers • Improve your public relations – Get Press Coverage • Be able to hear what your customers are saying about you and your company – If it’s bad you can improve it – If it’s good, you can focus on it
    • Part 3 Blog
    • Blog • #1 Most Important Social Media Tool • Landing spot for all online, social activity • Static vs. Dynamic • Personal vs Business – or Both? • Transparency
    • Personal www.brianlinton.com
    • Business www.sandshack.com/blog
    • Blogging Benefits • Don’t just publish, interact – Better communication – Comments • Build Community • Low Cost and Easy • Search Engine Ranking • Create a blog of value – Convert readers into customers
    • Part 4
    • Facebook Pages A Facebook Page is a public profile that enables you to share your business and products with Facebook users. Tips for Using Facebook Pages -Start the Conversation -Create a community -Converse – don’t sell -Post regular updates
    • Facebook Search -Search for what matters to your business -Find relevant groups and pages -Reach out and network with leaders of relevant groups Tips for Using Facebook Search Build a relationship with the leaders of communities who have influence over your potential customers Leaders/Administrators can mass-message all members and fans about your promotion
    • Sand Shack’s $5,555 Giveaway Had numerous administrators send out promotion codes to their members Put the Sand Shack brand in front of thousands of relevant people 100s of orders came flowing in Multiple orders per minute!!
    • • Use of Facebook Groups • The power of FREE in social networks • 100+ New Customers • The importance of execution
    • Facebook Events Organize and host online or offline events Use for competitions Send invites See who is attending, maybe attending and not attending Success Story Name our Lobster Competition
    • Over 100 name submissions on Facebook
    • Brought Polling and Results Back to Our Website www.sandshack.com/blog
    • Part 5
    • Twitter
    • Twitter for Business? Update Followers Don’t just self-promote Monitor conversations Address problems (bigger brands) Join a conversation Be human – not a robot
    • Twitter Search Different than Google because you can monitor conversations – what people are talking about
    • Search for Your Topic of Interest Join the conversation @ reply
    • Customer Service Example Craigslist
    • Twitter for Research
    • Part 6 What You Can Accomplish
    • Increase Traffic to Your Website Traffic on Sandshack.com over a 25 day period
    • Gain More Followers Convert them to customers
    • Get Press Coverage
    • Part 7 How to Implement A Social Media Strategy
    • Plan Your Attack
    • Steps for Success 1. Plan your attack 2. Set up a blog 3. Set up a Facebook, Twitter and other accounts 4. Make regular blog posts and other updates 5. Reach out and communicate with people 6. Learn from your customers/research them 7. Build a reputation of expertise
    • Successful use of Social Media is about COMMUNICATION And Consistency and Quality – Consistent Quality
    • Be Transparent • Admit your shortcomings • Show your successes • Be Human – Be People, not a Company • Use video to show your personality
    • Other Things to Consider Don’t just use text Use Pictures Audio/Podcast Shoot Video
    • Questions For More information Cell: 508-292-9427 or brian@sandshack.com www.brianlinton.com www.sandshack.com