What is Social Media
and How Can You Use it To Improve Your Business*

                    Brian Linton
                  ...
7 Parts
1.   What is Social Media
2.   Why You Should Use it
3.   Blog
4.   Facebook
5.   Twitter
6.   What you can Accomp...
Part 1

What is Social Media
What is Social Media
• An umbrella term that defines the various
  activities that integrate technology and social
  inter...
Wikipedia Definition
• Social media is online content created by people using
  highly accessible and scalable publishing ...
Forms of Social Media

•   Facebook
•   Blogs
•   Twitter
•   YouTube
•   LinkedIn

               And Many Many More
Social Media, and the way it is used, is different
                  for everyone
Why You Should Listen to Me
• I am not a social media expert

• I grew up using forms of social media

• I successfully us...
Social Media
Works in Your
  Industry
Part 2

Why You Should Use It
It pays to be social


        $
• If you are not online, you will lose to those that
  are

• Having a website is no longer enough

• People will judge yo...
• Build your web presence
  – When people search for your business or thing
    related to your business they find you.

•...
• Gain new customers

• Improve your public relations
  – Get Press Coverage


• Be able to hear what your customers are s...
Part 3

Blog
Blog
• #1 Most Important Social Media Tool

• Landing spot for all online, social activity

• Static vs. Dynamic

• Person...
Personal




www.brianlinton.com
Business




www.sandshack.com/blog
Blogging Benefits
• Don’t just publish, interact
   – Better communication
   – Comments


• Build Community

• Low Cost a...
Part 4
Facebook
                                                   Pages
                                               A Faceboo...
Facebook Search
                                                    -Search for what matters to
                          ...
Sand Shack’s $5,555 Giveaway
                                 Had numerous administrators
                                ...
• Use of Facebook Groups

• The power of FREE in social networks

• 100+ New Customers

• The importance of execution
Facebook
                                        Events
                                  Organize and host
              ...
Over 100 name submissions on Facebook
Brought Polling and Results Back to Our Website




                www.sandshack.com/blog
Part 5
Twitter
Twitter for Business?

           Update Followers

           Don’t just self-promote

           Monitor conversations

...
Twitter Search




Different than Google because you can monitor conversations –
                what people are talking a...
Search for Your Topic of Interest


                           Join the
                         conversation



         ...
Customer Service Example
        Craigslist
Twitter for Research
Part 6

What You Can Accomplish
Increase Traffic to Your Website




     Traffic on Sandshack.com over a 25 day period
Gain More Followers
   Convert them to customers
Get Press Coverage
Part 7

  How to Implement
A Social Media Strategy
Plan Your Attack
Steps for Success
1.   Plan your attack
2.   Set up a blog
3.   Set up a Facebook, Twitter and other accounts
4.   Make re...
Successful use of Social Media is about COMMUNICATION


                        And

   Consistency and Quality – Consiste...
Be Transparent
•   Admit your shortcomings
•   Show your successes
•   Be Human – Be People, not a Company
•   Use video t...
Other Things to Consider

Don’t just use text

Use Pictures

Audio/Podcast

Shoot Video
Questions



 For More information

   Cell: 508-292-9427
or brian@sandshack.com
 www.brianlinton.com
  www.sandshack.com
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Social Media Presentation

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Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your business, no matter its size or industry, can use these low cost, virtually free, tools to increase your Internet presence and improve interactions with customers – and most importantly, look at how implementing a social media campaign can increase your sales both on and offline.

This presentation looks at social media with a focus on how it can help offline and online retail stores in the gift and resort industries.

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Social Media Presentation

  1. 1. What is Social Media and How Can You Use it To Improve Your Business* Brian Linton President and Founder Sand Shack LLC www.sandshack.com *With Emphasis on the Gift and Resort Retail Industry
  2. 2. 7 Parts 1. What is Social Media 2. Why You Should Use it 3. Blog 4. Facebook 5. Twitter 6. What you can Accomplish 7. How to Implement A Social Media Strategy
  3. 3. Part 1 What is Social Media
  4. 4. What is Social Media • An umbrella term that defines the various activities that integrate technology and social interaction online • Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. • Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.
  5. 5. Wikipedia Definition • Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
  6. 6. Forms of Social Media • Facebook • Blogs • Twitter • YouTube • LinkedIn And Many Many More
  7. 7. Social Media, and the way it is used, is different for everyone
  8. 8. Why You Should Listen to Me • I am not a social media expert • I grew up using forms of social media • I successfully use social media for my business • I am in your industry – Sand Shack is an environmentally friendly brand of resort merchandise. Products include has, belts, flip- flops and jewelry
  9. 9. Social Media Works in Your Industry
  10. 10. Part 2 Why You Should Use It
  11. 11. It pays to be social $
  12. 12. • If you are not online, you will lose to those that are • Having a website is no longer enough • People will judge you based on your online, social presence • All Business, no matter the size can benefit
  13. 13. • Build your web presence – When people search for your business or thing related to your business they find you. • Connect with your customers • Find out where your customers are both on and offline • Build your brand
  14. 14. • Gain new customers • Improve your public relations – Get Press Coverage • Be able to hear what your customers are saying about you and your company – If it’s bad you can improve it – If it’s good, you can focus on it
  15. 15. Part 3 Blog
  16. 16. Blog • #1 Most Important Social Media Tool • Landing spot for all online, social activity • Static vs. Dynamic • Personal vs Business – or Both? • Transparency
  17. 17. Personal www.brianlinton.com
  18. 18. Business www.sandshack.com/blog
  19. 19. Blogging Benefits • Don’t just publish, interact – Better communication – Comments • Build Community • Low Cost and Easy • Search Engine Ranking • Create a blog of value – Convert readers into customers
  20. 20. Part 4
  21. 21. Facebook Pages A Facebook Page is a public profile that enables you to share your business and products with Facebook users. Tips for Using Facebook Pages -Start the Conversation -Create a community -Converse – don’t sell -Post regular updates
  22. 22. Facebook Search -Search for what matters to your business -Find relevant groups and pages -Reach out and network with leaders of relevant groups Tips for Using Facebook Search Build a relationship with the leaders of communities who have influence over your potential customers Leaders/Administrators can mass-message all members and fans about your promotion
  23. 23. Sand Shack’s $5,555 Giveaway Had numerous administrators send out promotion codes to their members Put the Sand Shack brand in front of thousands of relevant people 100s of orders came flowing in Multiple orders per minute!!
  24. 24. • Use of Facebook Groups • The power of FREE in social networks • 100+ New Customers • The importance of execution
  25. 25. Facebook Events Organize and host online or offline events Use for competitions Send invites See who is attending, maybe attending and not attending Success Story Name our Lobster Competition
  26. 26. Over 100 name submissions on Facebook
  27. 27. Brought Polling and Results Back to Our Website www.sandshack.com/blog
  28. 28. Part 5
  29. 29. Twitter
  30. 30. Twitter for Business? Update Followers Don’t just self-promote Monitor conversations Address problems (bigger brands) Join a conversation Be human – not a robot
  31. 31. Twitter Search Different than Google because you can monitor conversations – what people are talking about
  32. 32. Search for Your Topic of Interest Join the conversation @ reply
  33. 33. Customer Service Example Craigslist
  34. 34. Twitter for Research
  35. 35. Part 6 What You Can Accomplish
  36. 36. Increase Traffic to Your Website Traffic on Sandshack.com over a 25 day period
  37. 37. Gain More Followers Convert them to customers
  38. 38. Get Press Coverage
  39. 39. Part 7 How to Implement A Social Media Strategy
  40. 40. Plan Your Attack
  41. 41. Steps for Success 1. Plan your attack 2. Set up a blog 3. Set up a Facebook, Twitter and other accounts 4. Make regular blog posts and other updates 5. Reach out and communicate with people 6. Learn from your customers/research them 7. Build a reputation of expertise
  42. 42. Successful use of Social Media is about COMMUNICATION And Consistency and Quality – Consistent Quality
  43. 43. Be Transparent • Admit your shortcomings • Show your successes • Be Human – Be People, not a Company • Use video to show your personality
  44. 44. Other Things to Consider Don’t just use text Use Pictures Audio/Podcast Shoot Video
  45. 45. Questions For More information Cell: 508-292-9427 or brian@sandshack.com www.brianlinton.com www.sandshack.com
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