Intro To Social Media for Retail Establishments
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Intro To Social Media for Retail Establishments

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Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are ...

Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your retail or wholesale business can use it to increase your Internet presence and improve interactions with customers – and most importantly, look at how doing so can increase your sales both on and offline.

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Intro To Social Media for Retail Establishments Intro To Social Media for Retail Establishments Presentation Transcript

  • What is Social Media & How Can You Use It to Increase Business?
    Presented by Brian Linton
    Founder Sand Shack LLC
    Brianlinton.com
    Sandshack.com
    January 2010
    © 2010 Brian Linton
  • What We’re Talking About
    Social Media Definition
    My Background and Why I am Here
    Social Media Benefits for Retail Stores
    Social Media Basic Uses with Examples
    What to do First and How to Get Started
    How Much $ and How Much Time Does this All Cost?
  • What is Social Media – A Definition
    Social Media is slightly different for everyone and how it is used may vary
    A few definitions…
    An umbrella term that defines the various activities that integrate technology and social interaction online.
    Social Media is a collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.
    Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
    View slide
  • A Definition for Our Industry
    Social Media is a collection of online tools (mostly free) that allow retail establishments to connect and communicate with their customers. Social media allows for instant communication and feedback about events, promotions, and allow retail stores to find out what their customers like and don’t like.
    Proper use of social media by retail establishments does not entail mindless self promotion, it is about consistent communication with customers and providing free, useful content that will influence customers to make a purchase from an online or offline store.
    View slide
  • Forms of Social Media
    There are hundreds of forms of social media…Let’s start with these 4
    Blogs
    Facebook
    Twitter
    YouTube
  • What We’re Talking About
    Social Media Definition
    My Background and Why I am Here
    Social Media Benefits for Retail Stores
    Social Media Basics with Examples
    What to do First and How to Get Started
    How Much $ and How Much Time Does this All Cost?
  • My Background
    Grew up in Singapore and Japan
    Founded Sand Shack while in college in 2006
    Live and work in Philadelphia
    Girlfriend’s name is Joanna and Dog’s name is Zoey
    Speak Chinese, love to travel, write, and like to raise fish
  • Why You Should Listen To Me
    I am not a social media expert
    I grew up using forms of social media
    I successfully use social media for my business
    Most importantly, I am in your industry
    -Sand Shack is a brand of resort merchandise
  • What We’re Talking About
    Social Media Definition
    My Background and Why I am Here
    Social Media Benefits for Retail Stores
    Social Media Basics with Examples
    What to do First and How to Get Started
    How Much $ and How Much Time Does this All Cost?
  • Benefits
    It Pays to Be Social
    If you are not online, you will lose to those who are
    Having a website is no longer enough
    People will judge you based on your online, social presence
  • Benefits
    Build your web presence
    -when people search for your business or thing related to your business they find you
    Improve your public relations
    -get press coverage
    Be able to hear what your customers are saying about you and your company
    -If it’s bad you can improve it
    -if it’s good, you can focus on it
  • Benefits
    Connect with your customers
    Gain new customers
    Find out where your customers are both on and offline
    Build your brand
    All business, not matter the size, can benefit
  • What We’re Talking About
    Social Media Definition
    My Background and Why I am Here
    Social Media Benefits for Retail Stores
    Social Media Basic Uses with Examples
    What to do First and How to Get Started
    How Much $ and How Much Time Does this All Cost?
  • 3 Free Social Media Tools to Use Today
    There are 3 social media tools you can begin using today
  • Blogging
    • A Blog is the headquarters for all your social media activity.
    • Landing spot for all online, social activity
    • Static vs Dynamic
    • Personal vs Business – or both?
    • Transparency
  • Personal Blogging
    Brianlinton.com
  • Business Blogging
    Sandshack.com/blog
  • Getting Started
    Host your blog on your .com website
    -don’t use ‘free’ domain names
    -integrate it with your existing website
    Use wordpress to manage your blog and content
    -visit wordpress.org
    -Use one of 1000s of free templates
    Online resources abound
    -wordpress.org tutorials
    -1000s of blogs on the subject (problogger.net)
  • Blogging Musts and Benefits
    • Don’t just publish, interact
    • Better communication
    • Comments
    • Build Community
    • Low Cost and Easy
    • Search Engine Ranking
    • You Must PROMOTE your blog – this can be done free
    • Create a blog of value
    • Convert readers into customers
  • Blog Promotion
    • Write quality content
    • Blog regularly
    • Tag and categorize appropriately
    • Make your blog search engine friendly
    • Encourage comments, tweets, diggs, stumbles, etc.
    • Comment on other blogs
    • Be a guest blogger
    • Participate in forums and discussion boards
    • Email marketing with newsletters
  • Advanced Blogging
    • Become a source on a topic
    • Blog Promotion – Guest blogging,
    • Understanding Statistics
    • Create a family of blogs that drive traffic back to your main website and store
    • Ie. Sandshack.org, Stop Overfishing, Stop Shark Finning, Save our Coral Reefs
    • Come to the Advanced Social Media Seminar
  • Facebook
    • Create and use a Facebook Page
    • Use Facebook’s Search function
    • Organize and host online and offline events using Facebook.
    • Drive traffic back to your blog
  • Facebook Pages
    A Facebook Page is a public profile that enables you to share your business and products with Facebook users
    Tips For Using Facebook Pages
    -Create a community
    -Post regular updates
    -Start the conversation
    -Converse – Don’t Sell
  • Facebook Search
    Find and connect with people or groups who have influence over your potential customers
    Search for what matters to your business
    Reach out and network with leaders of relevant groups
    Join groups and make friends
    Note: Only Leaders/Administrators can mass-message all members and fans about you
  • Some Benefits of Networking
    You get mentioned on a popular Facebook page
    You get listed on a website with link back to yours
    Sandshack’s $5,555 giveaway
  • Facebook Events
    Host online and offline events and promote them with Facebook Events
    Name our Lobster Competition
    -Over 100 name submissions
    -Brought polling back to our blog
    Tips
    Be creative
    Offer a prize
    Don’t spam
    The power of FREE
  • Twitter
    Twitter is more important for larger brands, but small brands are having success with it as well
    Use twitter to gain followers
    Great real-time search engine
  • Twitter for Business
    Address problems (bigger brands)
    Join a conversation
    Be human – not a robot
    Update Followers
    Don’t just self-promote
    Monitor conversations
  • Twitter Search
    Different than Google because you can monitor what people are talking about
    Join the conversation with @ reply
  • Twitter for Research
    Ask questions and get feedback
    Not just your followers can answer you
    – anyone can
  • What We’re Talking About
    Social Media Definition
    My Background and Why I am Here
    Social Media Benefits for Retail Stores
    Social Media Basic Uses with Examples
    What to do First and How to Get Started
    How Much $ and How Much Time Does this All Cost?
  • Where to Start
    Building a social media presence is a process and you can take it as slow or as fast as you want.
  • What We’re Talking About
    Social Media Definition
    My Background and Why I am Here
    Social Media Benefits for Retail Stores
    Social Media Basic Uses with Examples
    What to do First and How to Get Started
    How Much $ and How Much Time Does this All Cost?
  • What is Your Investment?
    If you own your .com a blog can be added to it for free
    -Wordpressvsblogger
    Facebook and twitter accounts are free
    Digital camera that takes movie and photos: $200
    -Imagery adds a lot to your social media presence
    Largest investment is your time
    -2 to 20 hours / week
    -You get what you put into it
    Tip – Get interns from local university to help build your social media presence
  • Help me Be More Social
    15 second video testimonial
    Good and the bad
    Seminar Review Sheet
    Business cards for Social Media Newsletter
    A video of this presentation and the powerpoint will be available on Brianlinton.com
  • Contact Information
    Contact Brian: Tel: 508-292-9427 or brian@sandshack.com