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What is Social Media & How Can You Use It to Increase Business?<br />Presented by Brian Linton<br />Founder Sand Shack LLC...
What We’re Talking About<br />Social Media Definition <br />My Background and Why I am Here<br />Social Media Benefits for...
What is Social Media – A Definition<br />Social Media is slightly different for everyone and how it is used may vary<br />...
A Definition for Our Industry<br />Social Media is a collection of online tools (mostly free) that allow retail establishm...
Forms of Social Media <br />There are hundreds of forms of social media…Let’s start with these 4<br />Blogs<br />Facebook<...
What We’re Talking About<br />Social Media Definition <br />My Background and Why I am Here<br />Social Media Benefits for...
My Background<br />Grew up in Singapore and Japan<br />Founded Sand Shack while in college in 2006<br />Live and work in P...
Why You Should Listen To Me<br />I am not a social media expert<br />I grew up using forms of social media<br />I successf...
What We’re Talking About<br />Social Media Definition <br />My Background and Why I am Here<br />Social Media Benefits for...
Benefits <br />It Pays to Be Social<br />If you are not online, you will lose to those who are<br />Having a website is no...
Benefits<br />Build your web presence <br />	-when people search for your business or thing related to 	your business 	the...
Benefits<br />Connect with your customers <br />Gain new customers<br />Find out where your customers are both on and offl...
What We’re Talking About<br />Social Media Definition <br />My Background and Why I am Here<br />Social Media Benefits for...
3 Free Social Media Tools to Use Today<br />There are 3 social media tools you can begin using today<br />
Blogging<br /><ul><li>A Blog is the headquarters for all your social media activity.
Landing spot for all online, social activity
Static vs Dynamic
Personal vs Business – or both?
Transparency  </li></li></ul><li>Personal Blogging<br />Brianlinton.com<br />
Business Blogging<br />Sandshack.com/blog<br />
Getting Started<br />Host your blog on your .com website <br />		-don’t use ‘free’ domain names<br />		-integrate it with ...
Blogging Musts and Benefits <br /><ul><li>Don’t just publish, interact
Better communication
Comments
Build Community
Low Cost and Easy
Search Engine Ranking
You Must PROMOTE your blog – this can be done free
Create a blog of value
Convert readers into customers</li></li></ul><li>Blog Promotion<br /><ul><li>Write quality content
Blog regularly
Tag and categorize appropriately
Make your blog search engine friendly
Encourage comments, tweets, diggs, stumbles, etc.
Comment on other blogs
Be a guest blogger
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Intro To Social Media for Retail Establishments

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Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your retail or wholesale business can use it to increase your Internet presence and improve interactions with customers – and most importantly, look at how doing so can increase your sales both on and offline.

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  1. 1. What is Social Media & How Can You Use It to Increase Business?<br />Presented by Brian Linton<br />Founder Sand Shack LLC<br />Brianlinton.com<br />Sandshack.com<br />January 2010<br />© 2010 Brian Linton<br />
  2. 2. What We’re Talking About<br />Social Media Definition <br />My Background and Why I am Here<br />Social Media Benefits for Retail Stores <br />Social Media Basic Uses with Examples<br />What to do First and How to Get Started<br />How Much $ and How Much Time Does this All Cost?<br />
  3. 3. What is Social Media – A Definition<br />Social Media is slightly different for everyone and how it is used may vary<br />A few definitions…<br />An umbrella term that defines the various activities that integrate technology and social interaction online.<br />Social Media is a collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.<br />Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.<br />
  4. 4. A Definition for Our Industry<br />Social Media is a collection of online tools (mostly free) that allow retail establishments to connect and communicate with their customers. Social media allows for instant communication and feedback about events, promotions, and allow retail stores to find out what their customers like and don’t like. <br />Proper use of social media by retail establishments does not entail mindless self promotion, it is about consistent communication with customers and providing free, useful content that will influence customers to make a purchase from an online or offline store.<br />
  5. 5. Forms of Social Media <br />There are hundreds of forms of social media…Let’s start with these 4<br />Blogs<br />Facebook<br />Twitter<br />YouTube<br />
  6. 6. What We’re Talking About<br />Social Media Definition <br />My Background and Why I am Here<br />Social Media Benefits for Retail Stores <br />Social Media Basics with Examples<br />What to do First and How to Get Started<br />How Much $ and How Much Time Does this All Cost?<br />
  7. 7. My Background<br />Grew up in Singapore and Japan<br />Founded Sand Shack while in college in 2006<br />Live and work in Philadelphia<br />Girlfriend’s name is Joanna and Dog’s name is Zoey<br />Speak Chinese, love to travel, write, and like to raise fish<br />
  8. 8. Why You Should Listen To Me<br />I am not a social media expert<br />I grew up using forms of social media<br />I successfully use social media for my business<br />Most importantly, I am in your industry<br /> -Sand Shack is a brand of resort merchandise<br />
  9. 9. What We’re Talking About<br />Social Media Definition <br />My Background and Why I am Here<br />Social Media Benefits for Retail Stores <br />Social Media Basics with Examples<br />What to do First and How to Get Started<br />How Much $ and How Much Time Does this All Cost?<br />
  10. 10. Benefits <br />It Pays to Be Social<br />If you are not online, you will lose to those who are<br />Having a website is no longer enough<br />People will judge you based on your online, social presence<br />
  11. 11. Benefits<br />Build your web presence <br /> -when people search for your business or thing related to your business they find you<br />Improve your public relations<br /> -get press coverage<br />Be able to hear what your customers are saying about you and your company<br /> -If it’s bad you can improve it<br /> -if it’s good, you can focus on it <br />
  12. 12. Benefits<br />Connect with your customers <br />Gain new customers<br />Find out where your customers are both on and offline<br />Build your brand<br />All business, not matter the size, can benefit <br />
  13. 13. What We’re Talking About<br />Social Media Definition <br />My Background and Why I am Here<br />Social Media Benefits for Retail Stores <br />Social Media Basic Uses with Examples<br />What to do First and How to Get Started<br />How Much $ and How Much Time Does this All Cost?<br />
  14. 14. 3 Free Social Media Tools to Use Today<br />There are 3 social media tools you can begin using today<br />
  15. 15. Blogging<br /><ul><li>A Blog is the headquarters for all your social media activity.
  16. 16. Landing spot for all online, social activity
  17. 17. Static vs Dynamic
  18. 18. Personal vs Business – or both?
  19. 19. Transparency </li></li></ul><li>Personal Blogging<br />Brianlinton.com<br />
  20. 20. Business Blogging<br />Sandshack.com/blog<br />
  21. 21. Getting Started<br />Host your blog on your .com website <br /> -don’t use ‘free’ domain names<br /> -integrate it with your existing website <br />Use wordpress to manage your blog and content<br />-visit wordpress.org<br /> -Use one of 1000s of free templates<br />Online resources abound<br />-wordpress.org tutorials<br /> -1000s of blogs on the subject (problogger.net)<br />
  22. 22. Blogging Musts and Benefits <br /><ul><li>Don’t just publish, interact
  23. 23. Better communication
  24. 24. Comments
  25. 25. Build Community
  26. 26. Low Cost and Easy
  27. 27. Search Engine Ranking
  28. 28. You Must PROMOTE your blog – this can be done free
  29. 29. Create a blog of value
  30. 30. Convert readers into customers</li></li></ul><li>Blog Promotion<br /><ul><li>Write quality content
  31. 31. Blog regularly
  32. 32. Tag and categorize appropriately
  33. 33. Make your blog search engine friendly
  34. 34. Encourage comments, tweets, diggs, stumbles, etc.
  35. 35. Comment on other blogs
  36. 36. Be a guest blogger
  37. 37. Participate in forums and discussion boards
  38. 38. Email marketing with newsletters</li></li></ul><li>Advanced Blogging<br /><ul><li>Become a source on a topic
  39. 39. Blog Promotion – Guest blogging,
  40. 40. Understanding Statistics
  41. 41. Create a family of blogs that drive traffic back to your main website and store
  42. 42. Ie. Sandshack.org, Stop Overfishing, Stop Shark Finning, Save our Coral Reefs
  43. 43. Come to the Advanced Social Media Seminar </li></li></ul><li>Facebook<br /><ul><li>Create and use a Facebook Page
  44. 44. Use Facebook’s Search function
  45. 45. Organize and host online and offline events using Facebook.
  46. 46. Drive traffic back to your blog</li></li></ul><li>Facebook Pages<br />A Facebook Page is a public profile that enables you to share your business and products with Facebook users<br />Tips For Using Facebook Pages<br />-Create a community<br />-Post regular updates<br /> -Start the conversation<br /> -Converse – Don’t Sell<br />
  47. 47. Facebook Search<br />Find and connect with people or groups who have influence over your potential customers <br />Search for what matters to your business<br />Reach out and network with leaders of relevant groups<br />Join groups and make friends<br />Note: Only Leaders/Administrators can mass-message all members and fans about you<br />
  48. 48. Some Benefits of Networking <br />You get mentioned on a popular Facebook page<br />You get listed on a website with link back to yours<br />Sandshack’s $5,555 giveaway<br />
  49. 49. Facebook Events<br />Host online and offline events and promote them with Facebook Events<br />Name our Lobster Competition<br />-Over 100 name submissions<br />-Brought polling back to our blog<br />Tips<br /> Be creative <br /> Offer a prize<br /> Don’t spam<br /> The power of FREE<br />
  50. 50. Twitter<br />Twitter is more important for larger brands, but small brands are having success with it as well<br />Use twitter to gain followers <br />Great real-time search engine<br />
  51. 51. Twitter for Business<br />Address problems (bigger brands)<br />Join a conversation<br />Be human – not a robot<br />Update Followers<br />Don’t just self-promote<br />Monitor conversations<br />
  52. 52. Twitter Search<br />Different than Google because you can monitor what people are talking about <br />Join the conversation with @ reply <br />
  53. 53. Twitter for Research<br />Ask questions and get feedback<br />Not just your followers can answer you <br /> – anyone can<br />
  54. 54. What We’re Talking About<br />Social Media Definition <br />My Background and Why I am Here<br />Social Media Benefits for Retail Stores <br />Social Media Basic Uses with Examples<br />What to do First and How to Get Started<br />How Much $ and How Much Time Does this All Cost?<br />
  55. 55. Where to Start<br />Building a social media presence is a process and you can take it as slow or as fast as you want.<br />
  56. 56. What We’re Talking About<br />Social Media Definition <br />My Background and Why I am Here<br />Social Media Benefits for Retail Stores <br />Social Media Basic Uses with Examples<br />What to do First and How to Get Started<br />How Much $ and How Much Time Does this All Cost?<br />
  57. 57. What is Your Investment?<br />If you own your .com a blog can be added to it for free<br /> -Wordpressvsblogger<br />Facebook and twitter accounts are free<br />Digital camera that takes movie and photos: $200 <br /> -Imagery adds a lot to your social media presence<br />Largest investment is your time <br /> -2 to 20 hours / week<br /> -You get what you put into it<br />Tip – Get interns from local university to help build your social media presence <br />
  58. 58. Help me Be More Social<br />15 second video testimonial<br />Good and the bad <br />Seminar Review Sheet<br />Business cards for Social Media Newsletter<br />A video of this presentation and the powerpoint will be available on Brianlinton.com<br />
  59. 59. Contact Information<br />Contact Brian: Tel: 508-292-9427 or brian@sandshack.com<br />
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