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Intro To Social Media for Retail Establishments

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Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are ...

Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your retail or wholesale business can use it to increase your Internet presence and improve interactions with customers – and most importantly, look at how doing so can increase your sales both on and offline.

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    Intro To Social Media for Retail Establishments Intro To Social Media for Retail Establishments Presentation Transcript

    • What is Social Media & How Can You Use It to Increase Business?
      Presented by Brian Linton
      Founder Sand Shack LLC
      Brianlinton.com
      Sandshack.com
      January 2010
      © 2010 Brian Linton
    • What We’re Talking About
      Social Media Definition
      My Background and Why I am Here
      Social Media Benefits for Retail Stores
      Social Media Basic Uses with Examples
      What to do First and How to Get Started
      How Much $ and How Much Time Does this All Cost?
    • What is Social Media – A Definition
      Social Media is slightly different for everyone and how it is used may vary
      A few definitions…
      An umbrella term that defines the various activities that integrate technology and social interaction online.
      Social Media is a collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.
      Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
    • A Definition for Our Industry
      Social Media is a collection of online tools (mostly free) that allow retail establishments to connect and communicate with their customers. Social media allows for instant communication and feedback about events, promotions, and allow retail stores to find out what their customers like and don’t like.
      Proper use of social media by retail establishments does not entail mindless self promotion, it is about consistent communication with customers and providing free, useful content that will influence customers to make a purchase from an online or offline store.
    • Forms of Social Media
      There are hundreds of forms of social media…Let’s start with these 4
      Blogs
      Facebook
      Twitter
      YouTube
    • What We’re Talking About
      Social Media Definition
      My Background and Why I am Here
      Social Media Benefits for Retail Stores
      Social Media Basics with Examples
      What to do First and How to Get Started
      How Much $ and How Much Time Does this All Cost?
    • My Background
      Grew up in Singapore and Japan
      Founded Sand Shack while in college in 2006
      Live and work in Philadelphia
      Girlfriend’s name is Joanna and Dog’s name is Zoey
      Speak Chinese, love to travel, write, and like to raise fish
    • Why You Should Listen To Me
      I am not a social media expert
      I grew up using forms of social media
      I successfully use social media for my business
      Most importantly, I am in your industry
      -Sand Shack is a brand of resort merchandise
    • What We’re Talking About
      Social Media Definition
      My Background and Why I am Here
      Social Media Benefits for Retail Stores
      Social Media Basics with Examples
      What to do First and How to Get Started
      How Much $ and How Much Time Does this All Cost?
    • Benefits
      It Pays to Be Social
      If you are not online, you will lose to those who are
      Having a website is no longer enough
      People will judge you based on your online, social presence
    • Benefits
      Build your web presence
      -when people search for your business or thing related to your business they find you
      Improve your public relations
      -get press coverage
      Be able to hear what your customers are saying about you and your company
      -If it’s bad you can improve it
      -if it’s good, you can focus on it
    • Benefits
      Connect with your customers
      Gain new customers
      Find out where your customers are both on and offline
      Build your brand
      All business, not matter the size, can benefit
    • What We’re Talking About
      Social Media Definition
      My Background and Why I am Here
      Social Media Benefits for Retail Stores
      Social Media Basic Uses with Examples
      What to do First and How to Get Started
      How Much $ and How Much Time Does this All Cost?
    • 3 Free Social Media Tools to Use Today
      There are 3 social media tools you can begin using today
    • Blogging
      • A Blog is the headquarters for all your social media activity.
      • Landing spot for all online, social activity
      • Static vs Dynamic
      • Personal vs Business – or both?
      • Transparency
    • Personal Blogging
      Brianlinton.com
    • Business Blogging
      Sandshack.com/blog
    • Getting Started
      Host your blog on your .com website
      -don’t use ‘free’ domain names
      -integrate it with your existing website
      Use wordpress to manage your blog and content
      -visit wordpress.org
      -Use one of 1000s of free templates
      Online resources abound
      -wordpress.org tutorials
      -1000s of blogs on the subject (problogger.net)
    • Blogging Musts and Benefits
      • Don’t just publish, interact
      • Better communication
      • Comments
      • Build Community
      • Low Cost and Easy
      • Search Engine Ranking
      • You Must PROMOTE your blog – this can be done free
      • Create a blog of value
      • Convert readers into customers
    • Blog Promotion
      • Write quality content
      • Blog regularly
      • Tag and categorize appropriately
      • Make your blog search engine friendly
      • Encourage comments, tweets, diggs, stumbles, etc.
      • Comment on other blogs
      • Be a guest blogger
      • Participate in forums and discussion boards
      • Email marketing with newsletters
    • Advanced Blogging
      • Become a source on a topic
      • Blog Promotion – Guest blogging,
      • Understanding Statistics
      • Create a family of blogs that drive traffic back to your main website and store
      • Ie. Sandshack.org, Stop Overfishing, Stop Shark Finning, Save our Coral Reefs
      • Come to the Advanced Social Media Seminar
    • Facebook
      • Create and use a Facebook Page
      • Use Facebook’s Search function
      • Organize and host online and offline events using Facebook.
      • Drive traffic back to your blog
    • Facebook Pages
      A Facebook Page is a public profile that enables you to share your business and products with Facebook users
      Tips For Using Facebook Pages
      -Create a community
      -Post regular updates
      -Start the conversation
      -Converse – Don’t Sell
    • Facebook Search
      Find and connect with people or groups who have influence over your potential customers
      Search for what matters to your business
      Reach out and network with leaders of relevant groups
      Join groups and make friends
      Note: Only Leaders/Administrators can mass-message all members and fans about you
    • Some Benefits of Networking
      You get mentioned on a popular Facebook page
      You get listed on a website with link back to yours
      Sandshack’s $5,555 giveaway
    • Facebook Events
      Host online and offline events and promote them with Facebook Events
      Name our Lobster Competition
      -Over 100 name submissions
      -Brought polling back to our blog
      Tips
      Be creative
      Offer a prize
      Don’t spam
      The power of FREE
    • Twitter
      Twitter is more important for larger brands, but small brands are having success with it as well
      Use twitter to gain followers
      Great real-time search engine
    • Twitter for Business
      Address problems (bigger brands)
      Join a conversation
      Be human – not a robot
      Update Followers
      Don’t just self-promote
      Monitor conversations
    • Twitter Search
      Different than Google because you can monitor what people are talking about
      Join the conversation with @ reply
    • Twitter for Research
      Ask questions and get feedback
      Not just your followers can answer you
      – anyone can
    • What We’re Talking About
      Social Media Definition
      My Background and Why I am Here
      Social Media Benefits for Retail Stores
      Social Media Basic Uses with Examples
      What to do First and How to Get Started
      How Much $ and How Much Time Does this All Cost?
    • Where to Start
      Building a social media presence is a process and you can take it as slow or as fast as you want.
    • What We’re Talking About
      Social Media Definition
      My Background and Why I am Here
      Social Media Benefits for Retail Stores
      Social Media Basic Uses with Examples
      What to do First and How to Get Started
      How Much $ and How Much Time Does this All Cost?
    • What is Your Investment?
      If you own your .com a blog can be added to it for free
      -Wordpressvsblogger
      Facebook and twitter accounts are free
      Digital camera that takes movie and photos: $200
      -Imagery adds a lot to your social media presence
      Largest investment is your time
      -2 to 20 hours / week
      -You get what you put into it
      Tip – Get interns from local university to help build your social media presence
    • Help me Be More Social
      15 second video testimonial
      Good and the bad
      Seminar Review Sheet
      Business cards for Social Media Newsletter
      A video of this presentation and the powerpoint will be available on Brianlinton.com
    • Contact Information
      Contact Brian: Tel: 508-292-9427 or brian@sandshack.com