Facebook Trade Show Seminar

The Power of Facebook:Using Facebook to Grow Your Retail Business
Presented by Brian Linton
Founder Sand Shack LLC
Brianlinton.com
Unitedbyblue.com
July, 2010
© 2010 Brian Linton

My Background
Grew up in Singapore and Japan
Founded Sand Shack while in college in 2006
Also while in college, founded a coffee company – and failed
Launched United By Blue May 1st 2010
Live and work in Philadelphia
Girlfriend’s name is Joanna and Dog’s name is Zoey
Speak Chinese, love to travel, write, and scuba dive

Facebook Page
A Facebook Page is a public profile that enables you to share your business and products with Facebook users

Research Shows Benefits
Facebookfans made 36 percent more visits to the store each month.
Facebookfans spent 33 percent more at the store.
Facebook fans had 14 percent higher emotional attachment to the store brand.
Facebook fans had 41 percent greater psychological loyalty toward the store.
Study by Rice University

Most Important Rule
Facebook is about connecting with people
Not about blatantly selling your products

Don’t Waste Time
What is your basic objective?
Getting more customers in the door?
Building brand awareness?
Promoting events?
Creating a venue for customer support?

Keep Things Fresh with Status Updates
Take fans behind the scene at your business.
Start a conversation your customers will partake in
Humanize your business with posts
Share opportunities with your customers / Special offers
Promote community or charity projects
Thanks employees and customers for an accomplishment
Share videos and pictures

Keep Things Fresh with Status Updates
Industry news (trade shows, exhibitions, product recalls)
Tips on using your products/services
Stories about how your producst/services have helped people
Stories about your employees and your customers
You can link to or provide product reviews
Provide links back to your blog/website

Elements of a Successful Facebook Fan Page
Create a resource
Provide quality content – link back to your blog
Create contests that include participation
People love free stuff!
Target a demographic
Target an active group of people
Link up to other social media platforms
Twitter, blogging, foursquare, myspace, etc…

Video
Add your own YouTube videos to your wall
Provide unique insight into who you are and what you do
Keep videos short

Images
Images increase interaction rates
People are more likely to read something with pictures

Success Story – Trail Creek Outfitters

Success Story – Sprinkles Cupcakes
Every day Sprinkles posts a word or phrase that a specified number of customers can use to get a free cupcake.
Incentives to help fan base grow.

Facebook Advertising
Should you pay to advertise on Facebook?
Pros:
Highly accurate target advertising
Affordable pay per click
Easy to use and setup
Cons:
Can get expensive, fast
Facebook ads are largely ignored
Must convert clicks to sales
Advertising is not very social (despite Facebooks efforts)

Get More Fans
Add Facebook Link to your website homepage
Add Facebook information at checkout counter
Add Facebook information in any newsletter and email
Ask people to tell others about your page
Give an incentive

Facebook Search
Find and connect with people or groups who have influence over your potential customers
Search for what matters to your business
Reach out and network with leaders of relevant groups
Join groups and make friends
Note: Only Leaders/Administrators can mass-message all members and fans about you

Create Unique Facebook Pages

Insights

Too Much Work?
Make employees or interns Admins
Admins can post as if from the company
You still have ultimate control
University students want social media related experience

Custom Pages – Welcome Page

Custom Pages – Shopping Page

Custom Pages – Beach Cleanup Information

Contact Information
Contact Brian: Tel: 508-292-9427 or brian@sandshack.com

Facebook Trade Show Seminar

by Sand Shack on Jul 27, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Facebook Trade Show Seminar — Presentation Transcript