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Blogging Trade Show Seminar
 

Blogging Trade Show Seminar

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The slide show presentation from trade show presentations about blogging for the retail industry.

The slide show presentation from trade show presentations about blogging for the retail industry.

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    Blogging Trade Show Seminar Blogging Trade Show Seminar Presentation Transcript

    • BloggingWhy You Should Be Blogging: And How You Can Use it to Increase Sales
      Presented by Brian Linton
      Founder Sand Shack LLC
      Brianlinton.com
      Unitedbyblue.com
      July, 2010
      © 2010 Brian Linton
    • My Background
      Grew up in Singapore and Japan
      Founded Sand Shack while in college in 2006
      Also while in college, founded a coffee company – and failed
      Launched United By Blue May 1st 2010
      Live and work in Philadelphia
      Girlfriend’s name is Joanna and Dog’s name is Zoey
      Speak Chinese, love to travel, write, and scuba dive
    • What is a Blog
      Combination of the term “Web Log” – Blog
      126 Million Blogs
      A blog is basically a collection of articles online, blogging is the act of updating it, and a blogger is someone who writes for a blog.
      Bloggingas a news source in the 21st Century
      Professional vs Personal
      Makes sharing news easy
    • What is a Blog …continued
      Give normal people the power of the media
      No technical expertise required
      Easy to use and often free
      A blog is often in the form of website
      Can be added to existing website
    • How are Small Businesses Using It
      Low cost, effective way to have a web presence
      static vs. dynamic websites
      Informal and easy way to communicate with
      customers
      Share news about your company
      Market products and build brand
      Build trust and authority for your business and you, the small business owner.
    • Some Ways Retail Stores Use Blogs
      Announce new product lines
      Write product reviews
      Solicit customer feedback and suggestions
      Share customer product reviews
      Discuss hot industry topics
      Tie in products with topical news
      Promote special store events
      Write ‘how-to’ articles for product use
      Post open retail positions and corporate career opportunities
      Allow retail staff contributions
      Spotlight individual employees
    • Brianlinton.com
    • United By Blue’s Blog
    • Choosing a Topic
      Is this group a viable target market online? Is it large enough?
      Are there any competing blogs?
      Relates to your business
      Is something you are passionate about
      Choose something bigger than your company
      Target potential customers
      Create residual marketing that drives traffic to your website and store
    • Example: Sweet Marias Coffee
    • Sweet Maria’s Blog
    • Creating Blog Posts
      “Creating” Blog posts as opposed to “Writing”
      1. Text
      2. Images
      3. Video
      You don’t have to be a good writer
      Colloquial vs Formal
      • Keep most posts under 400 words
      • Unique content is a must
      • Give away your secrets
      • Mix company related posts with non-company related posts
      Tips
    • Post Example
      Post Title
      Quantify what you are going to talk about
      Be specific – don’t get too fancy
      Vary text size
      Bold out main points
      Add pictures to break up text
      Link to previous posts when relevant
      Ask a question at the end to encourage comments
      “If you have a business, what have you learned recently about social media for business?”
    • Finding Free Images via Flickr.com
      Give credit where due
    • Getting Videos From YouTube
    • Comments
    • Promoting Your Blog
      Promoting your blog = Marketing your company
      Create and build relationships online
      • Partner with other websites and bloggers who target similar audiences
      • Cross-promote
      • Link post content outside of your blog
      • Comment on other blogs
      Comments make blogging a two way conversation
      Promote with Twitter tweets and Facebook status updates
      Host a competition on your blog
      Make your posts “sharable”
      ie: WordpressAddtoAnyplugin
    • Guest Blogging
      Guest Blogging builds authority for you and your blog about a certain topic
      Finding a blog
      Google search
      Facebook search
      Twitter search
      Technorati.com search
      Follow comment links
      Tips for Guest Blogging
      -Connect with other blogs first
      -Have an established blog
      -Send them a summary or outline of what you will write about
    • Become a Source for Others
      Posted article on Stop Shark Finning blog on Jan 17
      Posts with us as source by: ecorazzi.com
      outside-blog.away.com
      seashepherd.com
      Treehugger.com
      And many facebook and twitter pages
      Tips:
      • Write useful content
      • Network
      • Become part of a community
      • Get Lucky…
    • Setting up a Blog
      Free theme vs Custom design
      Freestanding vs Integration into existing website
      Your own domain vs Free domain
    • Setting up Your Blog – Or More Than a Blog
    • Plugins
    • Summary
      Choose something your customers care about
      Provide free material that is not a sales-pitch
      Go above and beyond your reader’s expectations
      Encourage your readers to leave comments
      -respond to comments
      Promote your Blog to market your company
      Use plugins to better interact with your readers – Wordpress
    • Contact Information
      Contact Brian: Tel: 508-292-9427 or brian@sandshack.com