Blogging Trade Show Seminar


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The slide show presentation from trade show presentations about blogging for the retail industry.

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Blogging Trade Show Seminar

  1. 1. BloggingWhy You Should Be Blogging: And How You Can Use it to Increase Sales<br />Presented by Brian Linton<br />Founder Sand Shack LLC<br /><br /><br />July, 2010<br />© 2010 Brian Linton<br />
  2. 2. My Background<br />Grew up in Singapore and Japan<br />Founded Sand Shack while in college in 2006<br />Also while in college, founded a coffee company – and failed<br />Launched United By Blue May 1st 2010<br />Live and work in Philadelphia<br />Girlfriend’s name is Joanna and Dog’s name is Zoey<br />Speak Chinese, love to travel, write, and scuba dive<br />
  3. 3. What is a Blog<br />Combination of the term “Web Log” – Blog<br />126 Million Blogs<br />A blog is basically a collection of articles online, blogging is the act of updating it, and a blogger is someone who writes for a blog.<br />Bloggingas a news source in the 21st Century<br /> Professional vs Personal<br />Makes sharing news easy<br />
  4. 4. What is a Blog …continued<br />Give normal people the power of the media<br />No technical expertise required<br /> Easy to use and often free<br />A blog is often in the form of website<br /> Can be added to existing website<br />
  5. 5. How are Small Businesses Using It<br />Low cost, effective way to have a web presence<br /> static vs. dynamic websites<br />Informal and easy way to communicate with <br />customers<br />Share news about your company<br />Market products and build brand<br />Build trust and authority for your business and you, the small business owner.<br />
  6. 6. Some Ways Retail Stores Use Blogs<br />Announce new product lines<br />Write product reviews<br />Solicit customer feedback and suggestions<br />Share customer product reviews<br />Discuss hot industry topics<br />Tie in products with topical news<br />Promote special store events<br />Write ‘how-to’ articles for product use<br />Post open retail positions and corporate career opportunities<br />Allow retail staff contributions<br />Spotlight individual employees<br />
  7. 7.<br />
  8. 8. United By Blue’s Blog<br />
  9. 9. Choosing a Topic<br />Is this group a viable target market online? Is it large enough? <br />Are there any competing blogs?<br />Relates to your business<br />Is something you are passionate about<br />Choose something bigger than your company<br />Target potential customers<br />Create residual marketing that drives traffic to your website and store<br />
  10. 10. Example: Sweet Marias Coffee <br />
  11. 11. Sweet Maria’s Blog<br />
  12. 12. Creating Blog Posts<br />“Creating” Blog posts as opposed to “Writing”<br /> 1. Text<br /> 2. Images<br /> 3. Video<br />You don’t have to be a good writer<br />Colloquial vs Formal<br /><ul><li> Keep most posts under 400 words
  13. 13. Unique content is a must
  14. 14. Give away your secrets
  15. 15. Mix company related posts with non-company related posts</li></ul>Tips<br />
  16. 16. Post Example<br />Post Title <br /> Quantify what you are going to talk about<br /> Be specific – don’t get too fancy<br />Vary text size<br />Bold out main points<br />Add pictures to break up text<br />Link to previous posts when relevant<br />Ask a question at the end to encourage comments<br />“If you have a business, what have you learned recently about social media for business?”<br />
  17. 17. Finding Free Images via<br /> Give credit where due<br />
  18. 18. Getting Videos From YouTube<br />
  19. 19. Comments<br />
  20. 20. Promoting Your Blog<br />Promoting your blog = Marketing your company<br />Create and build relationships online<br /><ul><li>Partner with other websites and bloggers who target similar audiences
  21. 21. Cross-promote
  22. 22. Link post content outside of your blog
  23. 23. Comment on other blogs</li></ul>Comments make blogging a two way conversation<br />Promote with Twitter tweets and Facebook status updates <br />Host a competition on your blog<br />Make your posts “sharable”<br />ie: WordpressAddtoAnyplugin<br />
  24. 24. Guest Blogging<br />Guest Blogging builds authority for you and your blog about a certain topic<br />Finding a blog<br /> Google search<br />Facebook search<br /> Twitter search<br /> search<br /> Follow comment links<br />Tips for Guest Blogging<br /> -Connect with other blogs first<br /> -Have an established blog<br /> -Send them a summary or outline of what you will write about<br />
  25. 25. Become a Source for Others<br />Posted article on Stop Shark Finning blog on Jan 17<br />Posts with us as source by:<br /><br /><br /><br />And many facebook and twitter pages <br />Tips:<br /><ul><li>Write useful content
  26. 26. Network
  27. 27. Become part of a community
  28. 28. Get Lucky…</li></li></ul><li>Setting up a Blog<br />Free theme vs Custom design<br />Freestanding vs Integration into existing website<br />Your own domain vs Free domain<br />
  29. 29. Setting up Your Blog – Or More Than a Blog<br />
  30. 30. Plugins<br />
  31. 31. Summary<br />Choose something your customers care about <br />Provide free material that is not a sales-pitch<br />Go above and beyond your reader’s expectations<br />Encourage your readers to leave comments <br /> -respond to comments<br />Promote your Blog to market your company<br />Use plugins to better interact with your readers – Wordpress<br />
  32. 32. Contact Information<br />Contact Brian: Tel: 508-292-9427 or<br />